June 5th, 2007

Intermedia Acquires Sportsman Channel

sportsman channel hunting

InterMedia Outdoors Holdings, LLC announced that it had completed its acquisition of The Sportsman Channel, a 24-hour television channel dedicated solely to hunting and fishing programming. InterMedia Outdoors now claims to be the leading outdoor media company in the United States, having recently acquired 17 hunting, fishing and shooting magazines, including Guns & Ammo, Handguns, RifleShooter, and Shooting Times, from Primedia. The Primedia deal included web sites, television and radio programming, and branded products related to the 17 publications.

Commenting on The Sportsman Channel acquisition, Jeff Paro, CEO of InterMedia Outdoors, said, “With over 22 million readers and over 15 million page views per month on our websites, we have the ability to drive significant growth of The Sportsman Channel through targeted promotional campaigns in coordination with our distribution partners. The reach of our combined assets far exceeds that of any existing outdoor cable network.”

Beginning immediately, InterMedia will integrate its sales and marketing functions with those of The Sportsman Channel. In addition, InterMedia Outdoors will produce a number of new original shows for The Sportsman Channel and will use its large content library to enhance its popular Video on Demand (VOD) offerings to Channel viewers.

Similar Posts: