The 30th Annual NSSF SHOT Show kicked off today. Nearly 2,000 exhibitors and 40,000-plus attendees are expected to pour into the Las Vegas Convention Center as the 2008 Shooting, Hunting and Outdoor Trade Show opens.
To preview new products to be featured at SHOT Show, 2008, download the SHOT Daily, Feb. 2 Edition. This 8.5 megabyte Adobe Acrobat File has a dozen pages dedicated to new products from rifles to optics. Download future editions of the SHOT Show Daily at www.SHOTShow.com.
Today’s SHOT Daily has an interesting interview with Mark DeYoung, the President/CEO of Federal/ATK Industries. ATK’s sporting brands include Federal Cartridge, CCI/Speer, RCBS, Outers, Ram-Line, Alliant Powder, and Redfield, Simmons and Weaver mounts, rings and bases.
DeYoung says ATK will be launching two new brands of Asian-manufactured optics, “Intensity” and “Nitrex”. DeYoung explains, “Nitrex is positioned for a more discriminating customer. Nitrex is going to be lined up head to head with a line like the Nikon Monarch. The price point for Nitrex will be right around $200 to $300 for the binoculars, and the scopes will be in the $300 to $400 range. The Intensity will be
positioned to compete against some of the less expensive Bushnell and Tasco products.”
ESPN Outdoors will also provide extensive SHOT Show coverage for the next four days. CLICK HERE for photos from the Media Preview events on Friday.