August 4th, 2009

Americans Spend More Than Ever on Guns and Hunting Gear

You’d never know it, given the way the mainstream media portrays the shooting sports, but hunting/shooting is more important, from an economic standpoint, than golf, tennis, bike-riding, or just about any recreational sport you can name. Americans spent $4.6 Billion on hunting and shooting sports equipment in 2008, a 16% rise from 2007. Yep that’s “B” for Billion.

Hunting Shooting Retail Sales 2009According to a new National Sporting Goods Association report, hunting- and firearms-related equipment was the only sporting-goods equipment category to see double-digit sales growth in 2008. Sales rose 16 percent, while overall sporting-goods equipment sales declined 1 percent compared to the previous year. Hunting- and firearms-related equipment ranked second only to exercise equipment in 2008, NSGA reports. Included in the “hunting and firearms” equipment category are rifles, handguns, shotguns, ammunition, airguns, reloading equipment, paintball and cutlery. NSGA reported sales in the hunting and firearms category were $4.6 billion in 2008, up from $3.9 billion the previous year.

In related news, Sturm Ruger & Co. announced a huge spike in its gun sales for 2009. This is probably due to the popularity of Ruger’s new compact handguns, combined with orders for its new AR15 style rifle, the Ruger SR-556 with gas-piston upper. Ruger reported Wednesday that firearms sales grew 94 percent in the second quarter of 2009, compared to the same period last year, and that sales were up 14 percent when compared to the first quarter of this year. Firearms unit production grew 63 percent from the second quarter of 2008.

Call it “panic buying” or the “Obama Effect”, but it’s ironic that the election of President Obama has ignited the greatest surge in guns and ammo sales in recent memory. One firearms marketing rep has suggested, half-seriously, that Pres. Obama should be named “Gun Salesman of the Century”.

This report courtesy

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