March 31st, 2010

New Savage Edge “Entry-Level Rifle” — $329 Deer-Slayer

Savage Arms has released a new line of Savage EDGE centerfire rifles. This new platform was built from the ground up as an affordable entry-level rifle. The EDGE features a new modern look, and while it shares key features with its older brother the Model 110, it has a different receiver design.

Though the basic model has a low, $329.00 MSRP, the EDGE includes some nice features: detachable box magazine, pillar bedding, and 2-position safety. For $379.00, you can get the EDGE XP, which includes a 3-9×40 scope (mounted and bore-sighted). Factory camo versions are also offered in both basic and XP configurations.

The EDGE action is apparently long enough to handle both short and long cartridges. This “one size fits all” approach has been used on some recent European rifles as well. We were pleased to see that Savage is offering a wide variety of chamberings: 223 Rem, 22-250, 243 Win, 25-06, 270 Win, 7mm-08, 308 Win, 30-06 Springfield.

An Affordable Gun for a Tough Economy
The EDGE was conceived in January of 2009. At the time, Savage observed heavy activity at the entry level pricepoint from consumers as well as manufacturers. The poor economy created more interest in pricepoint hunting guns and key manufacturers were cutting already low prices even lower.

“We wanted to not only maintain our market share, but to grow it,” Savage VP of Sales & Marketing Brian Herrick said. “We felt the only way to accomplish this was to develop a new rifle designed for this segment, rather than discount current models. We wanted a rifle that not only had a lower price, but one that had better features and was more aesthetically appealing than what was out there at the time.”