At the 20th Annual Shooting Industry Academy of Excellence awards (held last week in Kentucky), Larry Potterfield of Midway USA received the prestigious Shooting Industry Award for 2011. Potterfield was honored for his efforts to promote the shooting sports. In 2010, Potterfield donated more than $4,000,000 to youth shooting sports organizations and firearms training programs. We congratulate Mr. Potterfield. It’s great to see a successful businessman give back to the sport so generously.
After receiving the Shooting Industry Award, Potterfield stated: “This award is a great validation, from our peers, that Brenda and I are on the right track in supporting the youth shooting movement in the United States. Tomorrow’s leaders are in 4H, Boy Scouts, and the youth programs of the Key Conservation Groups; and they’re attending high schools and colleges. Our passion is to help fund programs that allow more kids to pull the trigger more times. The Scholastic Shooting Trust Fund, which provides funds for high school and college shooting teams, is our favorite charity.”
Hornady is Manufacturer of the Year
Hornady was named Manufacturer of the Year for service, support, and commitment to customers at all levels. Hornady’s new Superformance Varmint Ammo also earned “Ammunition of the Year” honors.
Ruger was a double winner as a gun-maker. Ruger’s new LC9 pistol was named “Handgun of the Year”, while the Ruger Gunsite Scout Rifle (M77-GS) received the coveted “Rifle of the Year” award.
Leupold also won two awards. The Leupold VX-R 3-9x40mm riflescope was named Optic of the Year and Leupold’s RX-1000i TBR Laser Rangefinder was named Hunting Product of the Year.
Awards were determined by the votes of the 500-member Academy of Excellence, which includes manufacturers, distributors, executives, storefront dealers and outdoor writers. “Each award recipient and nominee deserves accolades for their commitment to excellence in design and service,” said Randy Molde, Academy director.