January 12th, 2012

Golden Bullseye-Winning Products Named by NRA Publications

Golden Bullseye Awards, 2012For what’s its worth, NRA Publications has announced its 2012 Golden Bullseye Product Awards. A few of the honored products, such as the Barrett MRAD, are indeed innovative and well-designed, while others, such as the Keltec KSG shotgun, have been plagued with problems. Some winners seem to have been chosen primarily for the value of their magazine advertising contracts… but that’s business for you. It would be interesting to see how this list would change, if the winners were picked by vote of real shooters and hunters, rather than magazine editors.

For American Rifleman, NRA’s flagship publication:

  • Rifle of the Year: Savage Model 111 Lightweight Hunter
  • Shotgun of the Year: Stoeger Model 3500
  • Handgun of the Year: Kimber Solo
  • Tactical Gun of the Year: FNH-USA SCAR 17S
  • Ammo Product of the Year: Winchester Elite Blind Side
  • Optic of the Year: Leupold Mark 8 1.1-8X 24mm CQBSS
  • Accessory of the Year: LaserLyte Laser Trainer Target TLB-1.

For Shooting Illustrated, a practical shooting publication:

  • Rifle of the Year: Barrett MRAD
  • Shotgun of the Year: Kel-Tec KSG
  • Handgun of the Year: Smith & Wesson SD Series
  • Ammo Product of the Year: Federal Premium Guard Dog
  • Optic of the Year: Nikon M-223 Riflescopes
  • Accessory of the Year: SureFire MAG5-60 High-Capacity Magazine

For American Hunter, NRA’s hunting magazine:

  • Rifle of the Year: Winchester Model 70 Safari Express
  • Shotgun of the Year: Beretta A400 Xcel Sporting
  • Ammo Product of the Year: Barnes VOR-TX
  • Optic of the Year: Swarovski Z5 Riflescopes
  • Gear of the Year: The Gun Tool by Real Avid
  • Vehicle of the Year: 2011 Jeep Grand Cherokee Overland

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