January 11th, 2012

Norma Brass to be Marketed in “Norma USA” 25-ct Boxes

The Swedish company Norma is making a major push to expand sales in the North American market. As part of this effort it is re-packaging Norma cartridge brass in affordable, 25-count boxes labeled “Norma USA”. At the 2012 SHOT Show in Las Vegas, Norma USA will introduce a complete line of US, European, and Weatherby cartrige brass for the consumer market. The brass will be sold in 25-count consumer packs with new Norma USA branding and graphics. According to a Norma spokesman, “the idea behind the 25-count pack is to provide an affordable option. Folks can try the brass, see how good it is, and then buy larger quantities as needed.” Later, Norma plans to offer 100- or 250-count “Shooters Packs”.

Here’s the big news folks: Norma is finally getting its USA distribution system in order — at least that’s the plan. Norma USA will warehouse and fulfill all Norma products in all calibers by mid-February of 2012 with distribution through major US retailers. Hopefully this means product will be on the shelves and there won’t be long waits “for the boat to arrive”.

To support the Norma USA product line, a completely new, up-to-date Norma USA website will be launched mid-January 2012. In addition, the Norma USA product launch will be supported by an extensive advertising campaign in NRA publications. Norma reps will also attend the NRA Annual Meeting in St. Louis, Missouri, April 12 – 15, 2012. New loaded ammo offerings will be announced at the Annual Meeting. (Sorry, Norma won’t release any info on the new ammo at this time.)

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