June 11th, 2012

Potterfields Sell Ownership Interest in Battenfeld Technologies

Battenfeld TechnologiesLarry Potterfield, the founder of MidwayUSA, and other Potterfield family members have (collectively) sold the Potterfield family’s interest in Battenfeld Technologies Inc. (“Battenfeld”). Battenfeld produces a wide variety of products, under a collection of familiar brand names: Frankford Arsenal, Caldwell Shooting Supplies, Fajen Gunstocks, Wheeler Engineering, Tipton Gun Cleaning Supplies, PAST Recoil Protection and others. Most shooters are familiar with the green Caldwell front rests, the handy Tipton Gun Vises, and Frankford Arsenal tumblers and reloading accessories. These are all popular Battenfeld products, and most of them are marketed aggressively through MidwayUSA.

Battenfeld Technologies

In a buy-out transaction, the entire Potterfield family ownership interest in Battenfeld Technologies, Inc. was sold to Clearview Capital (a private equity group) and to members of Battenfeld’s existing management team. In connection with the sale of ownership, current CEO Russell Potterfield will step down, and three current Battenfeld Vice Presidents will assume leadership, “working together in a joint effort”. Taking over the reigns at Battenfeld are: Jim Gianladis (current VP of Products and Marketing), Bob Zara (current VP of Sales), and Adam Birk (current VP of Engineering and Operations).

Battenfeld Technologies
Gianladis stated “We are extremely excited about the future of Battenfeld; we have always been committed to designing high quality, innovative products and look forward to continuing that legacy. We are proud to be a part of the Clearview Capital family.”

“New ownership is going to be able to take Battenfeld in new and exciting directions, helping them to continue their proud heritage of innovation and market-leading new product introductions,” says Russell Potterfield, former Battenfeld CEO. “I’m hugely proud of what the Battenfeld team has been able to accomplish and what they will be able to accomplish as an entity outside of the Potterfield Group umbrella of companies.”

Battenfeld’s Production Facilities and Workforce Remain in Place
Battenfeld will continue to operate from its current facility and all contact information will stay the same. The workforce will remain unchanged. “There will be absolutely no disruption to customer service or shipping,” says current Sales VP, Bob Zara. Brandon Butler, Battenfeld Marketing Manager, added that: “Nothing’s really changed as far as Battenfeld’s future plans. We will continue to invent and develop new products and expand distribution to meet consumer demand.”

Battenfeld Will Expand Relationships with Multiple Retailers
Becoming an independent company should benefit Battenfeld in the long run. Butler explained: “The ownership change breaks down a lot of barriers with retailers other than MidwayUSA, so that our products can be more widely distributed. Over the years, as both MidwayUSA and Battenfeld Technologies grew, there became more and more perception of a potential conflict of interest between Battenfeld and our customers. It made sense that certain retailers were leery of supporting a company that indirectly supported their competition. The sale of Battenfeld to Clearview Capital removes that potential conflict,” said Butler. However, MidwayUSA will continue to distribute Battenfeld products, remaining a key retail partner.

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June 11th, 2012

Get $300.00 Gift Certificate with Purchase of AiR-15 Air Rifle

Creedmoor Sports offers an Air Rifle that mates an Olympic-quality Anschütz 8000-series barreled action (and Anschütz 5065 trigger) with AR15-style stock, chassis, and sights. This system, dubbed the AiR-15™ National Match Air Rifle, allows Service Rifle and High Power competitors to cross-train between centerfire matches and during the off-season. Although the rifle is supplied with a mock magazine (for correct off-hand ergonomics), the gun is a single-shot, using manual-fed 0.177 pellets.

Creedmoor Sports AR15 Air Rifle Anschutz

Creedmoor sells the complete AiR-15 (including Anschütz 8001 barreled action) for $1850.00. The receiver sleeve, front sight housing, carry handle, and handguard are all machined from solid aluminum. The remaining components, such as the butt stock, pistol grip, sling swivels, front sight post, and rear sight are genuine Bushmaster parts.

Creedmoor Sports AR15 Air Rifle Anschutz

Get $300.00 Gift Certificate with Purchase of AiR-15 Rifle
Right now if you buy an AiR-15, you can get a $300.00 Gift Certificate good on other Creedmoor Sports merchandise. That $300.00 certificate can be used to buy ammo, brass, dies, optics, pretty much anything in the Creedmoor Sports catalog. This is a super deal if you’ve been thinking about getting an Air Rifle. Please note — this is a LIMITED TIME offer. Also, the gift certificate cannot be used toward the purchase of the rifle. The $300.00 Gift Certificate will be attached to the AiR-15 NMAR packing slip.

Creedmoor Sports AR15 Air Rifle AnschutzBenefits of Air Rifle Cross-Training
Dennis DeMille, past Camp Perry Champion and Creedmoor Sports General Manager, believes Service Rifle and High Power shooters can greatly benefit from Air Rifle cross-training with the AiR-15 . Dennis tells us: “Look, you can shoot this in your basement in the dead of winter. The ergonomics are identical to the AR15. The sights, front and rear, are in exactly the same position. And by using Anschütz 8001 barreled actions and triggers, the system offers superb accuracy. The AR Air Rifle will deliver one-pellet-hole accuracy at 10 meters. I’ve visited the Anschütz factory. Every one of these barreled actions is tested and they all come with test targets verifying their accuracy.”

Dennis wanted to stress that practice with the AiR-15 can benefit even the best High Power shooters improve their scores. Dennis explained: “While this air rifle is capable of one-hole accuracy (at 10m), it is also very unforgiving of flaws in form or hold. Because the pellets are moving so slowly (about 575 ft/sec.), any mistake will move you out in the scoring ring. This air rifle will help you develop perfect trigger control, perfect follow-through, and perfect natural point of aim. Trust me — you can’t BS any part of your hold with an air rifle. I know if you train with an air rifle in the off season, your centerfire scores will improve.”

CMP NMARThe AiR-15 for CMP Air Rifle National Match Program
The Civilian Marksmanship Program (CMP) has developed a National Match Air Rifle (NMAR) discipline consisting of High Power-style matches shot at reduced distances with air rifles. NMAR is a multi-faceted air rifle competition fired indoors or outdoors on 10-meter ranges. NMAR events simulate High Power rifle shooting and are fired on reduced-size High Power rifle targets. At the CMP’s NMAR tournaments, you can use sporter, precision or AR-type air rifles to shoot in 10-meter standing and three-position (prone, sitting and standing) courses of fire that simulate outdoor High Power rifle shooting.

Creedmoor Gift Certificate tip by EdLongrange. We welcome user submissions.
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