July 12th, 2012

Leupold Launches Updated Website with Better Navigation

Leupold Scope

Leupold has launched a redesigned website with more intuitive navigation and many new features. Products are now organized into four main categories: Hunting and Shooting, Tactical, Observation, and Golf. Drop-down menus under each heading shorten the time for users to locate detailed info on specific products. An enhanced Leupold Scope Finder feature allows users to filter the entire catalog down through six categories:

Type of firearm
Price range
Maximum magnification range

Objective size range
Choice of Bullet Drop Compensation reticles
Illuminated or non-illuminated

Leupold Scope

With the new Scope Finder, a Comparison Tool lets users review scopes side-by-side. Key scope specs appear in adjacent columns for easy comparison shopping. Mike Slack, Leupold’s Sr. manager of advertising and communications notes: “The site’s new Scope Finder tool should help consumers quickly find the right product for their needs.”

New Leupold Site Works Well with Tablets and Smartphones
Leupold designed its new website to be fast to load and quick to navigate for users with smartphones and tablets. iPhone and Android phone users will note that the navigation is much simpler and most function screens can be utilized without excessive scrolling.

Story Tip by EdLongrange. We welcome reader submissions.

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