Hornady Lists Bullet and Ammo Types That Remain in Production
We reported yesterday that Hornady, in an effort to increase overall production, will suspend production of 150 bullet types and 150 ammunition types for the balance of 2013. Upon reading this story, many readers grew concerned, perhaps because they did not realize that Hornady is actually stepping up production of its most popular bullets and ammo types. By temporarily suspending production of less-popular products, Hornady can reduce assembly line change-overs and thereby increase production. Hornady explains that this strategy allows it to: “focus our efforts on the most popular and highest-demand products and ship more total product.” In the months ahead, Hornady will continue to produce over 270 different projectiles and over 140 types of loaded ammo. As Steve Hornady says: “There is something in there for everyone….”
Upon seeing ten-page-long list of suspended products, readers may have become overly concerned because they did not realize that Hornady will continue to churn out hundreds of bullet types and ammo types — and, in fact, the most popular products will now be manufactured in greater-than-ever quantities. Readers asked “So what products will Hornady continue to produce?” On its website, Hornady now lists all the high-demand bullets and ammo types that remain in production for the balance of 2013.
Steve Hornady Talks to Customers
In this video, Hornady President Steve Hornady explains the decision to suspend production of some items in order to increase production of Hornady’s high-demand bullet types and ammunition types.
Steve Hornady Explains New Production Strategies (July 8, 2013):
On its website, Hornady has posted a Product Availability Update, which explains why Hornady is suspending production of some products:
One area that we have identified that will enable us to increase production, is the minimization of machinery downtime. The largest period of downtime our machines experience is during change over and retooling to convert a machine from manufacturing one bullet or cartridge to another. Under normal market conditions, we can keep the supply chain full by making popular items on a regular basis and keeping specialty or less-used products on a seasonal basis. However, with demand at record levels, it has become difficult to justify shutting down a machine to change it over to produce a product of less demand. Therefore, we are temporarily suspending some items in order to focus our efforts on the most popular and highest demand products and ship more total product.
We realize that many of the suspended items are going to disappoint some of our customers. We have painstakingly reviewed our order status and order history and unfortunately had to make some tough decisions. It wasn’t easy, but we know that we will do a better job of servicing the industry as a whole by focusing on the items of highest demand.
We are not alone; this is effectively already happening throughout our industry, but is accomplished through selective manufacture with no notification to the industry. We are simply making every effort to be up-front about our plans to maximize production.
Again, this is only temporary. This is not a permanent suspension. We will continue to push as hard as we can to meet the demand of our industry and will produce our full catalog of items as soon as we can. Please know that nobody wants to produce more and get our product to into your hands more than we do.
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- Hornady Suspends Production of 150 Ammo Types and 150 Bullet Types for Balance of 2013
- Hornady Talks about Supply and Demand
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