October 19th, 2013

Video Reveals Lapua’s Commitment to Quality

Lapua brass and Scenar BulletsIn a world where too many companies have down-graded product quality and durability, we’re lucky there are some fanatical Finns who build great stuff for shooters. For serious handloaders, the cartridge brass of choice is made by Lapua in Finland. Lapua brass lasts longer than most other brands of cartridge brass, with industry-leading case-to-case uniformity. How do the Finns manage to make such good brass and loaded ammo? This informative video provides insights into Lapua’s “passion for precision”. This “must watch”, 12-minute video contains a surprising amount of “hard” info on Lapua products, with segments showing Lapua brass and rimfire ammo being produced. Watch carefully and you’ll see most of the processes used for forming and loading brass. Another short segment shows a Lapua technician inspecting a case for run-out.

The video spotlights some of the important American and international records set with Lapua ammo. You’ll see top 300m and Olympic rifle shooters in action, and there are also short comments from many champions, including American Benchrest legend Tony Boyer.

NOTE: This is long video — you may need to let it buffer (pre-load) for 10 seconds before playback. If that doesn’t work, let the entire video load, then hit the replay button.
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Yes, this video is first and foremost a marketing tool, but that doesn’t lessen that fact that it is fascinating to watch. Lapua’s video also does a great job making our sport seem important and exciting — NRA take note! We suspect many of you will want to save the video to your computer for future viewing. That’s easy to do. Just click on the link below. (Note: After downloading, we suggest that PC users play it back through Windows Media Player. You can then drag the Media Player corners to expand the video viewing size.)

CLICK HERE to download Lapua Video (Lo-Res, 24 megs).

CLICK HERE to download Lapua Video (Hi-Res, 258 megs, fast connection recommended).

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