March 20th, 2017

Brilliant Video From Beretta about Gun-Making

Beretta shotgun technology robot video Human

Here’s a really great video about firearms crafting produced by Beretta, a legendary Italian gun-maker. This movie, entitled “Human Technology”, is one of the best videos we’ve ever featured on this site. It’s that good. You’ll see an amazing blend of ultra-modern manufacturing technology along with old-world artisanship — “a mesmerizing meld of the high-tech and the traditional”. (Daniel Xu, Outdoor Hub.)

“Human Technology is a singular and symbolic movie, its cast entirely made up of Beretta workmen, thus illustrating the perfect synthesis between craftsmanship and technology,” Beretta writes. This artistic movie by Ancarani Studio illustrates all the aspects of the manufacturing of a high-end Beretta shotgun. This video is a study in contrast. The movements of robotic assembly machines are juxtaposed with the centuries-old craftsmanship of stock carvers. Beautifully filmed and edited, this video should amaze and entertain anyone who loves fine firearms. (Full-screen HD Recommended.)

Beretta shotgun technology robot video Human

Beretta shotgun technology robot video Human

Beretta shotgun technology video Human

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