December 5th, 2019

Sportsmen Tell Santa What They Want for Christmas

What did you really want for Christmas? A new rifle? Maybe a new reloading press? A poll of sportsmen and firearm owners by Southwick Associates’ HunterSurvey.com / ShooterSurvey.com asked, “What hunting or target shooting gear are you most hoping to receive this holiday season?” Respondents could select three items from a long list of products. The most-wished-for items were in the Hunting Apparel category, with 22.3 percent of respondents asking Santa for new hunting duds. A new Handgun was second-highest on the list, followed by a Trail Camera at #3, Ammunition at #4, and a Laser Rangefinder at #5. How do your choices stack up against the survey responses?

Note, the totals of all selections exceeds 100% because survey participants could elect three total choices. Also, since this 2012 survey was specifically directed at hunters (rather than just firearm owners), a number of responses relate to bows and archery equipment.

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