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September 22nd, 2016

September 24th (Saturday) is National Hunting & Fishing Day

National Hunting and Fishing Day Hunt Fish Open House

National Hunting and Fishing Day (NHF Day) takes place on Saturday, September 24, 2016. The annual celebration serves as a reminder that conservation succeeds because of leadership and funding from hunters, shooters and anglers. National, regional, state and local organizations will run thousands of “open house” hunting- and fishing-related events around the country. Events will include Fishing Derbys, Hunting Expos, Wing-shooting tournaments, and much more. Over four million Americans will participate. For information on NHF Day, visit www.nhfday.org. To find NHF Day events in your state, click the links below.

Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
Ohio
Oklahoma
Oregon
 
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming

Bass Pro Shops
Cabela’s
International

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April 1st, 2010

Marlin to be Re-Organized as Fishing Gear Manufacturer

Just days after surprising the firearms industry with the announcement that the Marlin Firearms factory in North Haven, Connecticut would be shut down, executives of Remington Arms today dropped another bombshell concerning the fate of Marlin, a Remington subsidiary. This morning, Remington released a statement declaring that Marlin would be “re-constituted” as a multi-product outdoor gear manufacturer, with a primary focus on fishing tackle and equipment.

In the wake of Remington’s decision to shut down the North Haven plant by mid-2011, laying off all 265 Marlin employees in the process, many questions remained as to the fate of legendary arms-maker Marlin, which has been building firearms in Connecticut continuously since 1870. When the Marlin plant closure was announced, Remington, part of the Cerberus Freedom Group of companies, would neither confirm nor deny that Marlin firearms, particularly the popular lever-action rifles, would still be produced. Sources inside Remington were quoted as saying that Marlin rifle production would be relocated to Remington’s Ilion, New York facilities.

Now it appears that Remington has other, quite radical plans for Marlin, which surely reflect the strategic goals of Remington’s parent, Cerberus Capital Management, a private holding company. Cerberus has no doubt “seen the writing on the wall”, recognizing that gun sales are in a steep decline following the buying frenzy precipitated by the Democratic election victories in 2008. To protect its investment in Marlin, Cerberus saw the need to shift Marlin into a whole new market. That’s certainly a bold strategy, but is it wise?

AccurateShooter.com was able to reach one high-level Remington insider with insights into the latest Marlin transition. Our source confirmed that “most of the Marlin firearms line will survive, but not every product will be staged into production right away. Only the most popular rifles will be transitioned into immediate production at Remington plants in Ilion, New York and elsewhere.” Our source explained that building Marlin rifles outside Connecticut is not easy: “Understand that most of the machines and tooling in North Haven were quite antiquated. It’s not even worth moving most of the big equipment. We have to figure out how to replace that junk before we can start building lever guns again.”

“Marlin’s real focus”, our source continued, “will be the fishing stuff — and that’s where 90% of our resources will be allocated. Our market research shows we can sell more rods and reels, at a higher profit margin, than we can old-fashioned rifles. Demographically, fishing is growing while rifle shooting has become a cultural anachronism — a hobby for old white guys. With the Marlin name and trademark, we realized we had a perfect platform to get into the fishing market. Ask most Americans what a Marlin is… nine out of ten will say it’s a fish, not a rifle. Since most consumers already connect the name Marlin with fishing, it made perfect sense to change the company’s focus. And now’s the perfect time to do it, what with the imminent North Haven plant closure.”

While devotees of Marlin rifles may lament the passing of yet another storied American gunmaker, anglers nationwide, who outnumber rifle shooters by nearly 3 to 1, have reason to celebrate. The “rebirth” of Marlin as a rod, reel, and tackle manufacturer promises to offer fishing enthusiasts a wide range of new products, proudly marketed with the “Made in USA” legend. Shown above is Marlin’s new “Fish Eagle II” Rod and Reel combo, complete with Marlin’s signature lever action. The fishing gear industry is currently dominated by foreign manufacturers. Marlin’s movement into the fishing market gives anglers a chance to “buy American” again.

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