July 27th, 2016

Smith & Wesson Acquires Crimson Trace for $95 Million

Crimson Trace CTC Smith & Wesson Holding Company S&W acquisition Oregon Wilsonville

Here’s big news in the gun industry. In a $95 million cash deal, Smith & Wesson Holding Company (Nasdaq: SWHC) will acquire Crimson Trace Corporation (CTC), the industry leader in firearms laser sights and tactical lighting. Once the acquisition is finalized, CTC will operate as Smith & Wesson’s new Electro-Optics Division, headed by Lane Tobiassen, CTC’s current President and CEO. Jeffrey Buchanan, Executive VP and CFO of Smith & Wesson, stated, “We intend to complete the purchase of Crimson Trace with cash on hand and we expect the transaction to close in three to six weeks.”

Lane Tobiassen Crimson Trace CTC Smith & Wesson Holding Company S&W acquisition Oregon WilsonvilleThis deal makes sense for both parties. In the past 12 months, CTC earned $44 million, with a quarter of that coming from Smith & Wesson. CTC President/CEO Lane Tobiassen will serve as President of S&W’s new Electro-Optics Division. The Crimson Trace management team and workforce, as well as its base of operations, will remain in Wilsonville, Oregon after the acquisition. Smith & Wesson Holding Corporation (SWHC) will purchase all of the outstanding stock of Crimson Trace for $95.0 million in cash.

Two Decades of Innovation and Growth for CTC
Founded 22 years ago, Crimson Trace is now the firearms industry leader in laser sighting system and tactical lighting. CTC currently offers more than 225 products, including: Lasergrips®, Laserguard®, Rail Master® platforms, Defender Series®, Lightguard®, and the new LiNQ™ wireless activation system. With its ever-expanding product line, CTC has generated a 10-year compound annual revenue growth rate in excess of 10%.

Crimson Trace CTC Smith & Wesson Holding Company S&W acquisition Oregon Wilsonville
CTC offers cutting-edge technology, including LiNQ™, the world’s first wirelessly-controlled laser + white light system. LiNQ™ combines a green laser sight and 300-Lumen LED white light for AR-Type Modern Sporting Rifles. The laser and light are controlled wirelessly via handgrip buttons.

Top Crimson Trace and S&W Executives Speak Out:
CTC President/CEO Lane Tobiassen said: “It is a great honor to lead Crimson Trace into this exciting new chapter in our history by joining the Smith & Wesson team. Since 1994, we have designed and brought to market more than 225 products[.] As the new Electro-Optics Division of Smith & Wesson, we believe that our capabilities, combined with inorganic opportunities to acquire related technologies, will expand the reach of our existing market footprint. This makes us a great fit for Smith & Wesson, a legendary company with an iconic brand[.]”

James Debney, Smith & Wesson President and CEO said, “Crimson Trace provides us with an exceptional opportunity to acquire a thriving company that is completely aligned with our strategy to become a leader in the market for shooting, hunting, and rugged outdoor enthusiasts. As the undisputed leader in the market for laser sighting products, Crimson Trace serves as an ideal platform for our new Electro-Optics Division.”

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June 3rd, 2012

Crimson Trace Offers Free Batteries for Life on Laser Sights

Crimson Trace Free BatteriesCrimson Trace (CTC) is extending its popular FREE Batteries for Life promotion. CTC customers will receive free replacement batteries for the lifetime of their laser sights, in exchange for registering their Crimson Trace products with the company’s customer service department.

“There are very few things in life that are truly free,” said Nate Hoke, Director of Customer service for Crimson Trace. “This is one of them. Just register online or via our 800 number and every year, we’ll send a fresh set of batteries for your Lasergrips® or Laserguard® product for as long as you own it.”

Hoke reported that many customers were still using the original batteries in their sights after six or seven years. “While Crimson Trace products have the longest run times in the industry, laser sights are safety devices and as such, should have regular battery changes.”

Crimson Trace Free Batteries

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