President Trump and Vice President Pence review Leupold scopes in the East Room of the White House on July 17, 2017, during the Made in America Product Showcase. (White House photo).
As part of a program featuring American products from all 50 States, Leupold & Stevens proudly represented its home state of Oregon in the “Made in America Product Showcase” held July 17, 2017 in the East Room of the White House. As part of the event, Leupold presented rifle scopes and other optics products crafted in its Beaverton, Oregon, manufacturing plant.
The product showcase, which included one product line from each state, was reviewed by President Trump, Vice President Pence, and members of Congress. Along with Leupold’s optics, a wide range of other products were on display including guitars (Gibson, TN), NASA Space Suits (ILC Dover, DE), golf clubs (Ping, AZ), cowboy hats (Stetson, TX), and even horse-shoes (St. Pierre, MA). CLICK HERE for list of products by state.
“It was an honor to represent our 700-plus dedicated American workers and the state of Oregon at the Made in America Product showcase. We’re a fifth-generation, family-owned company that has been manufacturing in Oregon for 110 years”, said Bob Nees, Leupold’s VP of Marketing. Leupold President/CEO Bruce Pettet added: “Leupold & Stevens has called Oregon home since 1907, and we’ve never wavered in our commitment to American manufacturing”.
The White House had officially declared July 17th as “Made in America Day”:
Today, we mark the first Made in America Day and recognize the vital contributions of American workers and job creators to our Nation’s prosperity and strength. America owes much of its success to the determination and ingenuity of its entrepreneurs, workers, and farmers, who drive our economy and support our military strength.
American work ethic and quality craftsmanship are the heart and soul of our Nation. We are a Nation of innovators, builders, and farmers. We construct architectural wonders like the Golden Gate Bridge and the New York skyline. We feed the Nation and the world with agricultural products like American wheat, corn, and beef. We drive technological innovation, like the internet and the Global Positioning System, from visions to realities.
My Administration recognizes the critical connection between a strong manufacturing base and a thriving economy. I am committed to promoting American manufacturing, opening markets around the world for our producers, and protecting our businesses from unfair trade practices.
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Editor: The following statement was released by Leupold & Stevens Inc. on August 3, 2016. We publish the statement as it was released, without modification.
Leupold® Files Lawsuit Against Nightforce Over Patent Violations
Leupold & Stevens, Inc., has filed a civil suit in the U.S. District Court of Oregon alleging patent violations by Lightforce U.S.A., doing business as Nightforce. In the suit, Leupold & Stevens, Inc., alleges that Nightforce is marketing and selling products that infringe on a variety of patents owned by Leupold & Stevens, Inc. and is seeking all available remedies.
The lawsuit is based on six patents for riflescope adjustments, internal optical mechanisms, and flip covers.
Leupold & Stevens, Inc., has been pioneering riflescope and sporting optics technology since 1947, when it developed a non-fogging riflescope charged with nitrogen. Today, Leupold® has been granted over 151 patents and design registrations in 18 countries, representing Leupold’s continued commitment to innovation and development of sports optics. For more information on Leupold products, please visit us at www.leupold.com.
Leupold & Stevens, Inc. is committed to protecting its intellectual property and the innovations developed by its engineering and design teams.
Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth generation, family owned company that designs, machines and assembles its riflescopes, mounting systems and tactical/Gold Ring® spotting scopes in the USA. The product lines include rifle, handgun and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories and Pro Gear.
Initial Response from Nightforce Optics
We contacted Nightforce Optics regarding the legal action commenced by Leupold. A spokesman for Nightforce provided this response: “We have investigated [Leupold’s] claims and we are confident there is no infringement. We look forward to full and fair competition with Leupold in the future.”
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Want to guide one of America’s leading optics companies? Well here’s your chance. Leupold & Stevens, Inc. is seeking a Chief Executive Officer. Leupold is seeking a new CEO to “lead the company as it continues to expand into new markets and experience record growth.” Here’s the job description:
“The CEO at Leupold & Stevens, Inc. partners with the Board of Directors and Corporate Executive Team to ensure short- and long-term organizational goals are achieved. This position is responsible for the strategic leadership and direction of the business, with the objective of providing optimum financial results while maintaining the vision and values of the company.
The Chief Executive Officer also has a key responsibility to ensure that the interests of customers, owner-shareholders, and employees are served in a manner that supports business objectives and in a manner consistent with Leupold & Stevens, Inc. core values. A strong outdoors background is preferred for this highly visible role within the organization and industry.”
Candidates should submit resumes via the Leupold Career Page at Careers.Leupold.com by November 15, 2013. For questions, contact Kimberly King, VP of Human Resources/ Organizational Development. King can be reached at (503) 526-1433 or by email at kking [at] leupold.com.
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Chris Cheng, Top Shot’s Season 4 Champion, recently toured the Leupold factory in Beverton, Oregon. You can read about his experiences on The Firearm Blog. Chris was impressed with the scale of Leupold’s operation, particular the huge CNC machines “all cranking out parts for Leupold products. The machines run 24/7, and even at that rate Leupold says they cannot keep up with demand at this time.”
Chris happened to be visiting the Leupold factory while members of the U.S. Marine Rifle Team were present. Here is a photo of Chris (far right) with the Leatherneck marksmen:
While Leupold’s production line is highly automated, Chris said that humans are still vital to the production of modern optics: “I was most impressed with the hand assembly line[.] No matter the industry, slowing things down for TLC usually increases the quality of the product. Additionally, the need for hand assembly produces jobs to help support the local community.”
Cheng was wowed by Leupold’s testing procedures: “Leupold has an intense stress test room where they push not only their products, but their competitors’ products to the limits. The details of their tests are proprietary information, but the lead tester told us stories about how he literally ‘sweeps up the floor’ when competitor’s products fall apart during stress tests.” By contrast, Leupold scopes are tough. Check out this video which shows a Leupold scope which “takes a licking and keeps on ticking” after being strapped to a running jack-hammer for 30 minutes:
Jack-Hammer Testing of Leupold Scopes
Photos by Leupold & Stevens
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Leupold has launched a redesigned website with more intuitive navigation and many new features. Products are now organized into four main categories: Hunting and Shooting, Tactical, Observation, and Golf. Drop-down menus under each heading shorten the time for users to locate detailed info on specific products. An enhanced Leupold Scope Finder feature allows users to filter the entire catalog down through six categories:
Type of firearm
Price range
Maximum magnification range
Objective size range
Choice of Bullet Drop Compensation reticles
Illuminated or non-illuminated
With the new Scope Finder, a Comparison Tool lets users review scopes side-by-side. Key scope specs appear in adjacent columns for easy comparison shopping. Mike Slack, Leupold’s Sr. manager of advertising and communications notes: “The site’s new Scope Finder tool should help consumers quickly find the right product for their needs.”
New Leupold Site Works Well with Tablets and Smartphones
Leupold designed its new website to be fast to load and quick to navigate for users with smartphones and tablets. iPhone and Android phone users will note that the navigation is much simpler and most function screens can be utilized without excessive scrolling.
Story Tip by EdLongrange. We welcome reader submissions.
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Effective immediately, Leupold & Stevens, Inc. (“Leupold”) has appointed Jim Clark as Chairman of Leupold’s Board of Directors. In addition, Dr. Don R. Kania and Dennis Spindler were appointed as new Board Members. Jim Clark was appointed board chair following the retirement of Don Gobel, who served on Leupold’s board for 16 years, the last four as chairman. During Gobel’s tenure, Leupold’s gross sales more than doubled.
A sales and marketing expert, Jim Clark has 20+ years of executive experience for small and large corporations with a strong outdoor recreation focus. For many years he served as CEO of Yakima products. Clark has been involved in numerous outdoor organizations, and he has served on Leupold’s Board of Directors since 2007.
Dr. Kania has been appointed to the Leupold & Stevens board to fill the position vacated by Clark’s appointment. Dr. Kania is the president and chief executive officer of FEI Company, an Oregon-based manufacturer of electron and ion beam microscopes, and instruments used in nano-scale applications in many industries.
Dennis Spindler comes to Leupold after retiring from Big Rock Sports, where he was the senior vice president of purchasing and merchandising. Spindler provided key merchandising and purchasing leadership in his time at Big Rock, and during his tenure company sales more than doubled. He is widely known throughout the sports optics and fishing industries.
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Leupold has launched a dedicated website to educate hunters and shooters about the Custom Dial System (CDS™) feature for VX-3® riflescopes. The innovative CDS system is darn clever. Basically what Leupold has done is create calibrated elevation knobs that allow hunters and varminters to simply dial the yardage to their targets, rather than input a specific number of clicks. For example, to shoot a buck at 300 yards, you simply rotate the elevation turret to “3” on the scale. CDS helps hunters and shooters get on target at any range, with any load, by matching their scopes to the ballistics of their ammunition.
Leupold’s CDS system is a user-friendly invention that can really simplify shooting at multiple yardages. The big single-digit Arabic numerals on the elevation dial correspond to 100-yard intervals, while the smaller numbers show 50-yard intervals. (Click values are otherwise 1/4-MOA.) No longer do you have to remember specific come-ups for particular distances. For the CDS system to work correctly however, your load’s ballistics must match a set of master loads that Leupold uses to calibrate the dial scales. Hunters using most common cartridges should find a calibrated load that matches their muzzle velocity and bullet BC. CDS turrets are available on these scopes: VX-3 3.5-10x40mm, VX-3 3.5-10x50mm, VX-3 4.5-14x40mm, VX-3L 3.5-10x50mm and VX-3L 4.5-14x50mm.
Free CDS Calibrated Dials with Purchase of VX-3 Scopes
Leupold’s CDS system is explained at www.leupold.com/VX-3CDS. Visitors to the VX-3 CDS webpage will find an educational video and graphics, an overview of how the system works and its advantages, and details on a special offer. With the purchase of any VX-3 CDS riflescope, shooters receive two customized, ballistically-matched adjustment dials ($100 retail value) at no extra cost. This offer ends December 31, 2010. Click the image below to learn more (turn down your speakers before clicking as a loud video will auto-play).
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“The CEO at Leupold & Stevens, Inc. partners with the Board of Directors and Corporate Executive Team to ensure short- and long-term organizational goals are achieved. This position is responsible for the strategic leadership and direction of the business, with the objective of providing optimum financial results while maintaining the vision and values of the company. 
Effective immediately, Leupold & Stevens, Inc. (“Leupold”) has appointed Jim Clark as Chairman of Leupold’s Board of Directors. In addition, Dr. Don R. Kania and Dennis Spindler were appointed as new Board Members. Jim Clark was appointed board chair following the retirement of Don Gobel, who served on Leupold’s board for 16 years, the last four as chairman. During Gobel’s tenure, Leupold’s gross sales more than doubled.
Leupold’s CDS system is a user-friendly invention that can really simplify shooting at multiple yardages. The big single-digit Arabic numerals on the elevation dial correspond to 100-yard intervals, while the smaller numbers show 50-yard intervals. (Click values are otherwise 1/4-MOA.) No longer do you have to remember specific come-ups for particular distances. For the CDS system to work correctly however, your load’s ballistics must match a set of master loads that Leupold uses to calibrate the dial scales. Hunters using most common cartridges should find a calibrated load that matches their muzzle velocity and bullet BC. CDS turrets are available on these scopes: VX-3 3.5-10x40mm, VX-3 3.5-10x50mm, VX-3 4.5-14x40mm, VX-3L 3.5-10x50mm and VX-3L 4.5-14x50mm.
