March 9th, 2018

March Releases New Genesis ELR Scope with 400 MOA Elevation

march genesis ELR 400 moa scope optic
CLICK HERE to see full screen version with much larger print. SEE BIG PHOTO.

March Scopes (from DEON in Japan) has unveiled a remarkable new riflescope, the likes of which has never been seen before. The new Genesis ELR Scope has more elevation travel than has ever been packed into a scope before — 400 Minutes of Angle. That’s four or even five times as much as most other optics. This will allow the Genesis to get you on target, with no special external mounts, at three miles with a .416 magnum cartridge*.

CLICK HERE for March Genesis 6-60x56mm Brochure PDF »

For other popular cartridges/calibers, this is the range you can shoot and still have sufficient elevation travel with the Genesis. This is with the built-in elevation alone, no need for adjustable mounts, tilting rails, or prism systems:

.224 Cal to 2450 yards** | .308 Win to 2950 yards | .338 Lapua Magnum to 4000 yards

Take a good look — we bet you’ve never seen anything like this before (Big PHOTO). The new Genesis was unveiled at the IWA trade show in Germany this morning. The video below shows the Genesis being unveiled by Mr. Fumio Shimizu of Deon Optics and UK/Euro Distributor Gary Costello. Thanks to Vince Bottomley of for the report from IWA.

NOTE: Click the Speaker Icon to hear audio.

How Much? Global Price for the March Genesis isn’t finalized yet, but March USA just took the first order at $5000.00 USD, without accessories. March expects to start shipping in four (4) months.

Claimed to be effective up to three miles with popular large, magnum ELR cartridges, the New Genesis sets a new benchmark in the Optics field. This won’t be cheap — posting on Facebook, a March representative said the the price is “still to be determined” but will be “approximately $5000 to $6000″. One of our Forum members just placed the first order in North America, and was told the base price (without accessories) was $5000.00 plus $50.00 shipping.

march genesis ELR 400 moa scope optic

The All New March Genesis 6-60x50mm ELR Rifle Scope

The new March Genesis represents a revolution in scope technology/design — the dawn of a new era for ELR (extreme long range) shooting. The Genesis concept began in late 2016 when a group of world-class shooters asked for a scope that could be used effectively at ranges of two miles and beyond…

The chief engineers of DEON Optical Design took on the challenge and produced several prototype designs, tested extensively on three continents. Eventually DEON produced a truly ground-breaking optic — a new beginning in scope design.
 The Genesis ELR rifle scope offers up to 400 MOA of elevation, which will allow the shooter to shoot from 10 yards out to 3 miles*.

The unique design of the Genesis allows the shooter to always see through the central part of the lens, producing clarity, definition, and minimal chromatic aberration. This holds true even on 400 MOA! On other scopes, when the extremes of elevation are used, you won’t get the same performance — you may seen distortion and darkening. Also incorporated into Genesis is the proven DEON ‘High Master’ lens system — super ED lenses with high-refractive glass offering very high resolution and natural colour right to the edge of the image.

March Genesis 6-60x56mm Specifications:

– 400 MOA of total elevation travel with Zero-set feature (300 up, 100 down)
— 6-60X Power First Focal Plane (Highest FFP zoom ratio and magnification sold)
— 150 MOA of total windage travel (75 MOA left and right)
— 50 MOA per turn, 1/4 MOA clicks

— Wide-angle eyepiece with 25 degrees apparent field of view
— Eye relief 67-82mm and exit pupil 3.3mm at 6X to 0.93mm
 at 60X
— Six-step illumination module with on/off clicks
— Integral Picatinny mounting-points on the main frame.
— High Master ED lens system with 56mm objective.

— Side-Focus Parallax from 10 yards to infinity.
— FMA-MT MOA-based Reticle for ELR (MIL-based reticle coming later)
Central gimble system and slider bearings with main frame (worldwide patents pending)

— Weight 1.5 Kg

* March says there is 3 mile range with a “.416 Cheytac”. Well, there is a recognized .416 Barrett cartridge and a .408 Cheytac. March says the .416 Cheytac is a “special wildcat … developed due to licensing needs for Norway.”

** March lists “.224 Cal”. We assume this refers to the .223 Remington cartridge, but it could be something completely different, such as a 22 Nosler, or .224 Valkyrie.

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March 14th, 2017

The Buzz from Nuremberg — Target Shooter Magazine IWA Report

IWA Outdoor Classics Show Nuremberg Germany

Our friends at Targetshooter Magazine just returned from the IWA Outdoor Classics trade show in Germany. With 1455 exhibitors and over 45,530 attendees from around the globe, the IWA exhibition is a major event that rivals the USA’s SHOT Show in Las Vegas.

IWA Outdoor Classics Show Nuremberg Germany

CLICK HERE for FULL IWA Show Report on

Here are some highlights from TargetShooter’s IWA Trade Show Report:

Target Optics
Perhaps this is a good place to start, with the latest long-range March offering, the High Master. This is a superb 10-60x56mm scope with a 34mm tube and ED glass. I predict that this scope will once again set the bar for the serious F-Class shooter. Obviously you can’t assess a scope like this at an exhibition, but I hope Target Shooter will have one soon for a proper test.

March High master scope

Tactical Rifle
This year, Tikka decided it was time they got in on the act and staged a press seminar to launch their version – the T3x TAC A1. This one doesn’t go the full AR butt route but has a very nice folding stock and, in spite of this and a 24-inch barrel, keeps the weight down to a respectable 5.1 kg (11.24 lb). Tikka has a very large following and I suspect this one will be a great seller, especially in the 6.5 Creedmoor chambering with 10-shot magazine.

IWA Outdoor Classics Show Nuremberg Germany

Another action which caught my eye was from a Canadian company called Ultimatum Precision. They had incorporated some really useful features into their ‘Rem footprint’ action and, being Canadian, it might be more accessible without all the American ITAR nonsense. It incorporates a three-lug, floating bolt-head design which means that caliber changes are a cinch, especially with the option of a barrel-nut fixing. It comes with a hard, black finish and will be offered in the usual bolt/port configurations.

IWA Outdoor Classics Show Nuremberg Germany

Permalink New Product, News, Optics 1 Comment »
January 13th, 2017

March Unveils Impressive New High Master Series of Scopes

March High Master Benchrest Longrange scope optic zoom ED glass Super-ED

At SHOT Show in Las Vegas, March Optics will unveil its new “High Master” series scopes. These top-of-the line optics are designed for Benchrest and Long-Range Competition. We’ve always been impressed with the clarity and sharpness of March optics, and now they are even better. The High Master line of scopes boast class-leading, state-of-the-art ED glass that delivers outstanding sharpness with near-zero chromatic aberration.

The March engineers tell us: “We’ve found a way to improve upon perfection with our new High Master™ line. Meticulously designed and individually hand-assembled by the expert engineers at March, these scopes feature our new Super-ED, high-refractive glass for unparalleled quality and exceptional clarity. This high-tech glass greatly reduces chromatic aberration for a previously unheard-of level of sharpness and brilliance.”

New March High Master Scopes

March 10-60x56mm Zoom Scopes for Ultimate Long Range
(Five Versions: MAR1078 3⁄32 MOA DOT Reticle, MAR1079 1⁄8 MOA DOT Reticle, MAR1080 MTR-1 Reticle, MAR1081 MTR-3 Reticle, MAR1082 MTR-4 Reticle)

March High Master Benchrest Longrange scope optic zoom ED glass Super-ED

NOTE: The new 10-60x56mm scope features the same mechanical precision and user-friendly design as March’s match-winning 10-60x52mm zoom scope, but with a larger 56mm objective lens and enhanced glass.

March 40–60x52mm EP Zoom Scopes for Benchrest Competition
(Three Versions: MAR1083 CH Reticle, MAR1084 3⁄32 MOA DOT Reticle, MAR1085 1⁄8 MOA DOT Reticle)

March High Master Benchrest Longrange scope optic zoom ED glass Super-ED

NOTE: For shooters seeking “one-hole” accuracy in the Benchrest game, this is the scope. The new High Master 40-60x52mm EP Zoom scope gives serious Benchrest shooters an ultra-sharp, high-magnification variable scope with zero POI shift when changing magnification.

March 48 x 52mm Fixed Power Scopes for Benchrest Competition
(Three versions: MAR1075 Cross-Hair Reticle, MAR1076 3⁄32 MOA DOT Reticle, MAR1075 1⁄8 MOA DOT Reticle)

March High Master Benchrest Longrange scope optic zoom ED glass Super-ED

NOTE: These new March 48-power scopes look to set new quality standards among high-magnification, fixed power scopes for benchrest competition. Fixed-power scopes are lighter and simpler than variable scopes of equal magnification. In weight-limited Benchrest classes this fixed 48X will be a top choice.

Permalink New Product, Optics 8 Comments »
November 18th, 2015

Rebecca Rules — Aussie Lady Dominates Down Under

Rimfire Air rifle benchrest Rebecca Richards Australia

We congratulate Rebecca Richards of Australia for her incredible shooting in the recent RBA Benchrest Grand Prix at the Sydney International Shooting Centre. Consider this, out of the five (5) benchrest classes competing (two air rifle, and three rimfire) Rebecca won four classes outright while placing third in the fifth class. Wow — that represents complete and total domination. Remarkably, Rebecca dropped only 10 points in four days of shooting.

Rebecca’s amazing 4-day performance was near perfection. Overall, she scored 2740 out of a total of 2750 possible points. She shot four of 11 targets with perfect 250/250 scores, and six more with 249/250. Over the course of the event she hit 152 “dots” (center bulls) out of a total possible 275. That’s pretty amazing if you understand how small those center bulls really are. Take a look at the target photo below — the center dot is tiny.

Rimfire Air rifle benchrest Rebecca Richards Australia

All in all, this was a performance for the ages — one of the best combined airgun/rimfire benchrest performances in Southern Hemisphere history. Kudos to Rebecca for her brilliant performance.

Here’s the modern Sydney International Shooting Centre…
Rimfire Air rifle benchrest Rebecca Richards Australia

Now THAT’s a Shooting Range… CLICK HERE for Slide Show.
Rimfire Air rifle benchrest Rebecca Richards Australia

CREDIT: Thanks to March Scopes for providing this story. Rebecca uses many March scopes including a 10-60X, 5-32X, and 40X Benchrest model.

Permalink Competition, News 4 Comments »
August 5th, 2015

Going, Going, Gone… Kelbly’s Clears Out March Scopes

March Scope Kelbly optics sale

If you are looking for a great deal on a top-quality scope, visit Our friends at Kelbly’s are now discounting their remaining inventory of March Scopes. has taken over distribution of March Scopes in North and South America, but Kelbly’s has a few models remaining at deeply discounted prices. In addition, Kelbly’s has some Vortex Razor HD and Vortex Viper scopes on sale.

CLICK HERE to visit Kelbly’s March and Vortex Scope Discount Page.

March Scope Kelbly optics sale

Shown above is a PARTIAL selection of scopes available at on 5 August, 2015. Stock is limited — when they’re gone, they’re gone.

Sale Tip from EdLongrange. We welcome user submissions.

Permalink Hot Deals, Optics No Comments »
May 25th, 2015 Takes Over as Distributor of March Scopes

march scope 15% off Shiraz Balolia

Starting June 1, 2015, will take over distribution of March Optics scopes in North America, replacing Kelbly’s. You will soon be able to order March scopes from, which now has exclusive March Scopes importing and distribution rights for the USA, Canada, Mexico, Central and South America. For a limited time, will offer March scopes at 15% below regular list pricing. President Shiraz Balolia is excited about the March scope deal. He himself uses March scopes on his target rifles, and he knows their quality: “We are very fortunate to have been appointed to be the exclusive distributors for the American continent of a very high end scope line like March. I have been a user of March scopes almost since they were first offered. Many major matches have been won with them.”

march scope 15% off Shiraz Balolia


Permalink New Product, Optics 12 Comments »
April 4th, 2013

April SALE — Save 10% on In-Stock March Scopes at Kelbly’s

Kelbly's March Scope April SaleIf you want a March scope, now’s a good time to buy. Jim Kelbly of Kelbly’s Inc. has announced that, during the month of April, “March Scopes are being reduced by 10% for any March Scope in inventory.”

Jim adds: “We have a number of March scopes in inventory and many of the most popular models are [in-stock now]. So give us a call here at Kelbly’s at 330-683-4674 if you would like to purchase a March Scope or check inventory.”

Remember — if you snooze, you lose. The folks at Kelbly’s expect the in-stock inventory of the most popular March scopes to sell out fast. NOTE: This 10% savings offer is limited to March scopes currently in-stock at Kelbly’s. Backordered items or units to be delivered in the future are not discounted.

Kelbly's March Scope April Sale

Permalink Hot Deals, Optics 2 Comments »
January 20th, 2013

Kelbly’s Unveils KTS Stock, 1-8x24mm March, and GRS Stocks .338 Lapua Magnum

New Jumbo .338 LM-sized Action and New KTS “Tactical” Stock
At SHOT Show 2013, Kelbly’s showcased a pair of impressive .338 Lapua Magnum rifles. One of these guns featured the beefy new .338 LM repeater action, fitted into Kelbly’s new KTS stock (top rifle in photo above). The KTS stock shares the long wheelbase of Kelbly’s popular 1000-yard benchrest stock. The particular KTS in the above photo features a 2.5″ rounded forearm, adjustable cheekpiece, and butthook cut-away on the bottom of the buttstock. Kelbly’s website states: “The Kelbly KTS stock is designed for long-range competition and tactical shooting. The KTS stock is based off of our 1M stock. It is available in right- or left-handed models. The KTS is extremely adaptable — we can install an adjustable cheek piece, a 3-way butt pad, a butt hook, or a beaver tail front end (2.5″ wide). The standard configuration is just like the 1M stock, the previously listed options must be requested.”

Kelbly KTS

Personally, I found the wrist/grip shape on the KTS stock much more comfortable than the very fat, blocky grips found on some “tactical” stocks. If you are thinking about buying a McMillan or a Manners “tactical” stock, you should give this new Kelbly KTS consideration as well.

New 1-8x24mm FFP from March
What’s new from March this year? We didn’t see any new high-magnification scopes, but Kelbly’s rolled out an all-new March 1-8x24mm tactical scope. This First Focal Plane scope should be ideal for three-gun competition. The new March 1-8x24mm should also appeal to hunters who want a bright, compact scope with a true 1-power viewing option plus ranging capability.

March 1-8x24mm FFP scope

Kelbly’s is now importing the beautifully-crafted GRS laminated stocks from Norway. Featuring an ergonomic grip, these GRS stocks come complete with adjustable cheekpiece and adjustable buttplate. For decades, Kelbly’s has been a respected source for quality fiberglass stocks. Now, as the GRS importer, Kelbly’s will offer some of the nicest laminated wood stocks on the market. Although final pricing has yet to be set, Kelbly’s expects GRS stocks to cost $600.00 to $700.00. We think this is competitive price range when you consider that GRS stocks come standard with adjustable hardware and no final clear-coating is needed.

March 1-8x24mm FFP scope

March 1-8x24mm FFP scope

Permalink New Product, Optics 2 Comments »
November 15th, 2012

Ultra-High Magnification 8-80x56mm March Riflescope

When it comes to long-range optics, some folks can’t have too much magnification (as Tim Allen used to say: “More Power!”). At 500 yards and beyond, when the air’s misty or the mirage is thick, you can’t always use extreme magnification. But, when the conditions are excellent, it’s nice to have 50X magnification (or more) on tap. You can always “crank it back down”. Higher magnification (when conditions are good), can help you see your bullet holes at long range, and that makes it easier to judge your hold-offs and keep your group centered. In addition, there’s no doubt that high magnification lets you aim more precisely, no matter what the distance. Even at 100 and 200 yards, short-range benchresters are using 40X, 50X, and even 60X power scopes. This allows you to position your cross-hairs with extreme precision — something you need when you’re trying to put multiple shots through the same hole.

Raising the Optics Bar
How much power is usable? A few years back, folks said you can’t use more than 45X or so at long range. Well, as modern optics have evolved, now guys are buying scopes with even more magni-fication — way more. There are practical limits of course — with a 56 to 60mm front objective, the exit pupil of a 60X or higher-power scope will be very tiny, making head orientation ultra-critical. Any many scopes get darker as you bump up the magnification.

Despite the exit pupil and brightness issues, shooters are demanding “more power” these days and the scope manufacturers are providing new products with ever-greater magnification levels. Right now, the most powerful conventional riflescope you can buy is the March X-Series 8-80x56mm scope. Featuring a 34mm main tube and 56mm objective lens, this offers a true 10-times zoom ratio and up to 80X magnification. This scope has minimal distortion thanks to high-quality ED lenses designed in-house by Deon Optical, which also machines the main tube from one solid piece of billet aluminum.

To demonstrate the capabilities of high-magnification March scopes, Aussie Stuart Elliot has created a cool through-the-lens video with the March 8-80x56mm scope set at 80-power (See 0:30 timeline). Along with being one of Australia’s top benchrest shooters, Stuart runs BRT Shooters Supply, dealer for March Scopes in Australia. In the video below you can see the March 8-80X focused on a target at 1000 yards (910m). For best resolution, watch this video in fullscreen, 720p mode.

Look through the Lens of 80-power March Scope at Target 1000 Yards Away

Through-the-Lens Views at 40X and 80X at 1100 Yards
To reveal the difference between 40X and 80X magnification, here are two through-the-lens still images taken with March scopes sighting to 1100 yards. The top photo is at 80X magnification, looking through the March 8-80x56mm. The lower photo is at 40X magnification viewed through a 5-50x56mm March X-Series scope. You can see there is a big difference in perceived target size! Click on the “Larger Image” button to see full-screen version at 80X.

larger photo

Here is another view through a March high-magnification scope, this time at 1000 yards. We’re not exactly sure of the power setting, but we think this is at least 40X. Note the good contrast, and the absence of color fringing or chromatic distortion. When you’re shooting at 1000 yards and beyond, having high-quality glass like this can provide a competitive advantage.

Video Find by Boyd Allen. We welcome reader submissions.
Permalink - Videos, Optics 13 Comments »
January 25th, 2011

SHOT Show Report: Cool New Stuff from Kelbly’s

New March 3-24x42mm FFP Tactical Scope
Every year, a visit to the Kelbly’s booth is one of the highlights of our SHOT Show experience. This year, Jim Kelbly showed off an impressive new First-Focal-Plane 3-24x42mm March Tactical Scope. We were impressed with this new scope. It offers a wide range of magnification in a compact design. As first glance you think you’re looking at a 4-12X optic, not a scope with 24-power on tap. The scope is intelligently laid out — with mil clicks to match the mil reticle. Notably, the elevation turret delivers a full TEN mils per revolution. That is the same as Nightforce’s “high-speed” mil turret, and the ten mils of “up” should get you all the way to 1000 yards with most popular cartridges. If you’re a tactical shooter looking for a mil-mil scope you should check out the new 3-24X March. We think it is very competitive with anything out there, and it is a lot more compact than many scopes in the 20-24X power range.

March 3-24x42 Front Focal Plane Tactical Scope

YouTube Preview Image

Kelbly’s Also Builds Complete Rifles
Along with March scopes and Kelbly/Stolle Actions, the Kelbly booth had a stunning F-Class rifle on display, with a 10-60X March scope on top. This red and black beauty belongs to Jim’s son, Ian Kelbly. It features a polished Stolle Panda F-Class action, pillar bedded to a Precision Rifle & Tool laminated F-Class stock. This was the stock design Charles Ballard used to win back-to-back U.S. F-Class Championships. Jim noted that Kelbly’s continues to offer a full range of gunsmithing services, from barrel chambering to building complete rifles — with your choice of Kelbly stocks or third-party stocks.

Kelbly's F-Class Rifle

Kelbly's F-Class Rifle

Kelbly's F-Class Rifle

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