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October 11th, 2016

Berger Bullets Joins Nammo Group

Berger Bullets Nammo Press release Nammo group Lapua brass ammunition

Breaking News: Berger Bullets Joins Nammo Group

The Nammo Group, parent of Lapua and Vihtavuori, has announced the acquisition of Berger Bullets, one of the USA’s leading bullet makers. With Berger Bullets joining the Nammo Group, this teams America’s ultra-premium bullet-maker with what is arguably the world’s most respected cartridge brass and ammunition-maker. This is huge news. For competition shooters this may be a “marriage made in heaven”. Many top shooters, including champions like Bryan Litz and John Whidden, are already shooting Berger bullets in Lapua brass. This merger will make it easier for the two companies (Berger and Lapua) to optimize the performance of factory ammo, as well as to optimize brass for use with Berger match projectiles.

A spokesman for Lapua said that Lapua will continue to make bullets in Europe while Berger will conduct its regular operations in the USA: “Lapua will still make bullets, and it will be ‘business as usual’ for Berger at this time. There are no plans to change production sites to consolidate product lines. Berger will continue to operate as an independent business, just under the Nammo umbrella.” NOTE: This acquisition will be subject to regulatory approvals by U.S. governmental authorities.

On firearm industry analyst believes this merger is a “win-win” for both Berger and Nammo: “This will help Berger export more product to the European market while it will give Nammo a stronger connection to the huge U.S. firearms market, expanding Nammo’s North American customer base”. Nammo president/CEO Morten Brandtzæg concurred, stating: “Having Berger Bullets on board is the perfect match for Nammo. Their products, which are complementary to our other premium brands, will strengthen our group’s strategic position in the U.S. commercial ammunition market.” This acquistion WILL include Berger’s ABM Ammunition and J-4 Jackets product lines.

Here is the press release issued by the Nammo Group, which is headquartered in Norway and has 2,100 employees in 12 countries:

Berger Bullets Nammo Press release Nammo group Lapua brass ammunition

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Permalink Bullets, Brass, Ammo, News 6 Comments »
June 17th, 2016

Lapua Launches Facebook Page for Shooting Enthusiasts

:"Lapua

Social Media fans take note — Lapua is now on Facebook. Lapua recently launched its official Facebook page focusing on Lapua sport shooting components and ammunition. The page will feature shooting news, match results, product info, shooter profiles, videos, tech tips, and other Lapua-related material. You can follow Lapua on Facebook by visiting www.facebook.com/LapuaAmmunition.

Lapua Products and Company History
Lapua (officially Nammo Lapua Oy), is part of the large Nordic Nammo Group. Lapua’s main products include premium cartridge brass, bullets, small caliber cartridges, rimfire cartridges, and reloading components for civilian and professional use. The Lapua cartridge factory was established in 1923. From a modest and practical beginning, Lapua has grown into one of the most respected brands in the industry. The best shooters in the world choose Lapua cartridges and components. In 2014, Nammo acquired the Vihtavuori smokeless powder factory.

Permalink Bullets, Brass, Ammo, News No Comments »