Powder Valley has added Norma products to its extensive inventory of ammunition, reloading components, tools, and shooting accessories. Powder Valley is now carrying Norma products for shooters and handloaders. Norma ammo and components are developed with the high quality raw materials and tight tolerances to ensure long life and accuracy.
About Norma Precision AB
Dedicated to outfitting shooting enthusiasts with quality products since 1902, Norma started out in a small Swedish town and is now a top global brand boasting more than 350 employees, most of whom are hunters, shooters, and reloaders themselves. For hunting and target shooting applications Norma manufactures many millions of rounds annually for 100+ different cartridge types.
VERY Informative Video Show Cartridge Brass and Ammunition Production:
Here’s a cool video showing how bullet, brass, and ammunition are produced at the Norma Precision AB factory. You can see how cartridges are made starting with brass disks, then formed into shape through a series of processes, including “hitting [the cup] with a 30-ton hammer”. After annealing (shown at 0:08″), samples from every batch of brass are analyzed (at multiple points along the case length) to check metal grain structure and hardness. Before packing, each case is visually inspected by a human being (3:27″ time-mark). The video also shows how bullets are made from jackets and lead cores. Finally, you can watch the loading machines that fill cases with powder, seat the bullets, and then transport the loaded rounds to the packing system.
12 Days Of Christmas Contest at Powder Valley
Beginning Monday, December 4, 2023, Powder Valley has been running a major give-away contest, with prize products from a different maker each day. Today, 12/6/23, Berry’s Bullets are the Prize. And, TAKE NOTE readers, tomorrow 12/7/2023 Lapua, Berger, and Vihtavuori products are the Daily Contest Prize. If you need Lapua Brass, Berger Bullets, or VV powder, be sure to enter before end of day 12/7/2023. The 12 prizes vary by day and by value. Each day’s prize will be posted on Facebook and Instagram. WINNER SELECTION: A random drawing will be conducted the following day by Sponsor or its designated representatives. The Sweepstakes began on 12/4/23 and ends on 12/15/23.
About Powder Valley Powder Valley began in 1984 as Dexter Automotive, the first master distributor of Accurate powder. In 2000, Bryan and Noel Richardson purchased the company and moved operations to Winfield, Kansas with a focus on providing the finest in reloading components at the best possible price. Powder Valley expanded its vision to offer every type of powder and primer available so reloaders would have a single shopping source. Since then, Powder Valley has grown into the largest distributor of canister powder in the United States and currently carries an ever-expanding offering of high-quality bullets, brass, wads, shot, gun care items, and ammunition at an excellent value.
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Ever wondered how factory ammunition is produced, from start to finish? How are brass cases made, how are bullets created, and how are finished cartridges produced on automated assembly lines? Today’s video showcase features six major factories that, collectively, produce bullets, powder, and finished ammo. We start with the Berger Bullet plant, follow by Vihtavuori powder production in Europe. Then we show the Remington (now Vista Outdoor) ammo plant in Utah, along with a Federal plant that produces rimfire ammunition. Last but not least, there’s an excellent, very informative video from the Norma ammo factory, plus a Hornady ammo plant video.
Bullets being seating at Hornady ammo factory.
Berger Bullets Factory Tour — Made in USA
In this video, Recoil TV takes a behind-the-scenes look at Berger Bullets, and how the outstanding, match-winning Berger bullets are created. The video covers the entire process — from raw materials, to the placement of bullet cores inside jackets, to the final ultra-consistent and uniform projectiles. To see the complete line of Berger Bullets, with full Ballistic data, visit BergerBullets.com
Vihtavuori Powder Production in Europe
Vihtavuori produces some of the most consistent, high-quality powder on the planet. Vihtavuori powders have been used to set world records and win countless championships in multiple disciplines. This excellent video goes inside Vihtavuori’s European production centers. It is really fascinating — you see how extruded powder starts with long spaghetti-like strings, before being finalized into the tiny sticks that we load.
Along with the powder production process, this video includes the entire VV production line, so you see how powder bottles are filled with powder and the tops of the bottles are secured by automated machines.
Remington Ammo Factory (Now Operated by Vista Outdoor)
This SHWATteam video visits the Remington ammunition plant in Arkansas. Vista Outdoor, the company that produces Federal, Speer and CCI ammo, purchased Remington’s ammunition business in Lonoke, Arkansas. Including the new high-tech plant in the back, this facility has the equivalent of 13+ football fields (1200 acres) under roof at its ammo plant, with over 1100 employees. Production capacity is impressive. When running at maximum output, this Remington ammo plant can crank out a staggering 7,000,000+ rounds every day. To produce that volume of ammunition, the facility needs a huge amount of resources: one million pounds of copper per month and 124,000 pounds of lead per day. Remington started manufacturing ammunition at this Lonoke facility in 1970, but some of the machines have been churning out ammo since long before.
Norma Factory Tour
Guys — honestly, if you do anything today on this site, watch this video. You won’t be disappointed. Guaranteed. This is a very informative (and surprisingly entertaining) video. Every serious hand-loader should watch this video to see how cartridge cases are made. The camera work and editing are excellent — there are many close-ups revealing key processes such as annealing and head-stamping.
VERY Informative Video Show Cartridge Brass and Ammunition Production:
Norma has released a fascinating video showing how bullets, brass, and ammunition are produced at the Norma Precision AB factory which opened in 1902. You can see how cartridges are made starting with brass disks, then formed into shape through a series of processes, including “hitting [the cup] with a 30-ton hammer”. After annealing (shown at 0:08″), samples from every batch of brass are analyzed to check metal grain structure and hardness. Before packing, each case is visually inspected by a human being (3:27″ time-mark).
Federal Rimfire Ammunition Production
Field & Stream Tours Federal Ammo Plant in Minnesota
A reporter for Field & Stream recently got a chance to tour the Federal ammunition production facility in Anoka, Minnesota. This large plant produces both rimfire and centerfire ammunition. While touring the plant, the reporter was allowed to capture video showing the creation of .22 LR rounds from start to finish. This is a fascinating video, well worth watching. Watch and learn how rimfire ammo is made.
Note to Viewers — After Starting Video, Click Speaker Icon to HEAR audio!
This revealing video shows all phases of .22 LR ammo production including cupping, drawing, annealing, washing, drying, head-stamping, priming, powder charging, bullet seating, crimping, waxing, inspection, and final packaging. We recommend you watch the video from start to finish. You’ll definitely learn some new things about rimfire ammo.
Hornady Ammunition Factory
If you wonder how ammo is made, starting with raw metal, check out this video from Hornady. It shows how bullet jackets are formed from copper, followed by insertion of a lead core. The jacket is then closed up over the core with the bullet taking its final shape in a die (a cannelure is applied on some bullet types). Next the video shows how cartridge brass is formed, starting with small cups of brass. The last part of the video shows how cases are primed and filled with powder, and how bullets are seated into the cases, using an automated process on a giant assembly-line.
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Guys — honestly, if you do anything today on this site, watch this video. You won’t be disappointed. Guaranteed. This is a very informative (and surprisingly entertaining) video. Every serious hand-loader should watch this video to see how cartridge cases and loaded ammo are made. Your Editor has watched the video multiple times and I still find it fascinating. The camera work and editing are excellent — there are many close-ups revealing key processes such as annealing and head-stamping.
VERY Informative Video Show Cartridge Brass and Ammunition Production:
Norma has released a fascinating video showing how bullet, brass, and ammunition are produced at the Norma Precision AB factory which first opened in 1902. You can see how cartridges are made starting with brass disks, then formed into shape through a series of processes, including “hitting [the cup] with a 30-ton hammer”. After annealing (shown at 0:08″), samples from every batch of brass are analyzed (at multiple points along the case length) to check metal grain structure and hardness. Before packing, each case is visually inspected by a human being (3:27″ time-mark).
The video also shows how bullets are made from jackets and lead cores. Finally, you can watch the loading machines that fill cases with powder, seat the bullets, and then transport the loaded rounds to the packing system. In his enthusiasm, the reporter/narrator does sometimes confuse the term “bullets” and “rounds” (5:00″), but you can figure out what he means. We definitely recommend watching this video. It’s fascinating to see 110-year-old sorting devices on the assembly line right next to state-of-the art, digitally-controlled production machinery.
Video tip by EdLongrange. We welcome reader submissions.
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There will be a big new 300,000-square-foot ammo plant in Georgia, thanks to Beretta. Beretta Holding Group, through its acquisition of Norma Precision, announced it will invest $60 million in a state-of-the-art ammunition manufacturing and distribution facility in Savannah, Georgia.
Norma Precision will construct a 300,000-square-foot, state-of-the-art facility that will handle ammunition manufacturing, assembly, and distribution. This investment is a major step for the Beretta Holding Group which already employs nearly 1,000 employees in the United States through Beretta USA, Benelli USA, Burris, Steiner eOptics, and Norma Precision. By adding ammunition to its U.S. operations, the new Savannah, GA facility expands the Beretta Holding Group’s already extensive footprint in the USA.
Dott. Pietro Gussalli Beretta (center) signs the memorandum of understanding with Bryan County and Georgia State representatives.
“We are … creating hundreds of new jobs” stated Dott. Pietro Gussalli Beretta, President and CEO of Beretta Holding S.A., who added: “I am delighted to announce our commitment to invest $60 million through our newly acquired U.S. ammunition subsidiary, Norma Precision. Together with my family and Beretta Holding, we are very proud to add ammunition manufacturing to our U.S. presence. [W]e can now provide our loyal and dedicated U.S. customers with a full range of locally manufactured premium products spanning from firearms to ammunition and optics, all united under the same Group.”
Georgia Is Now Among Top 10 States in Firearms and Ammunition Manufacturing
Georgia continues to attract global businesses like RUAG Ammotec. In 2019 Taurus opened a large gun factory in Bainbridge, Georgia. And other gun/ammo makers have found a friendly home in Georgia. According to NSSF data, Georgia has become one of the country’s top 10 states for firearms and shooting sports products manufacturing.
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Ever wondered how factory ammunition is produced, from start to finish? How are brass cases made, how are bullets created, and how are finished cartridges produced on automated assembly lines? Today’s video showcase features six major factories that, collectively, produce bullets, powder, and finished ammo. We start with the Berger Bullet plant, follow by Vihtavuori powder production in Europe. Then we show the Remington (now Vista Outdoor) ammo plant in Utah, along with a Federal plant that produces rimfire ammunition. Last but not least, there’s an excellent, very informative video from the Norma ammo factory, plus a Hornady ammo plant video.
Bullets being seating at Hornady ammo factory.
Berger Bullets Factory Tour — Made in USA
In this video, Recoil TV takes a behind-the-scenes look at Berger Bullets, and how the outstanding, match-winning Berger bullets are created. The video covers the entire process — from raw materials, to the placement of bullet cores inside jackets, to the final ultra-consistent and uniform projectiles. To see the complete line of Berger Bullets, with full Ballistic data, visit BergerBullets.com
Vihtavuori Powder Production in Europe
Vihtavuori produces some of the most consistent, high-quality powder on the planet. Vihtavuori powders have been used to set world records and win countless championships in multiple disciplines. This excellent video goes inside Vihtavuori’s European production centers. It is really fascinating — you see how extruded powder starts with long spaghetti-like strings, before being finalized into the tiny sticks that we load.
Along with the powder production process, this video includes the entire VV production line, so you see how powder bottles are filled with powder and the tops of the bottles are secured by automated machines.
Remington Ammo Factory (Now Operated by Vista Outdoor)
This SHWATteam video visits the Remington ammunition plant in Arkansas. Vista Outdoor, the company that produces Federal, Speer and CCI ammo, purchased Remington’s ammunition business in Lonoke, Arkansas. Including the new high-tech plant in the back, this facility has the equivalent of 13+ football fields (1200 acres) under roof at its ammo plant, with over 1100 employees. Production capacity is impressive. When running at maximum output, this Remington ammo plant can crank out a staggering 7,000,000+ rounds every day. To produce that volume of ammunition, the facility needs a huge amount of resources: one million pounds of copper per month and 124,000 pounds of lead per day. Remington started manufacturing ammunition at this Lonoke facility in 1970, but some of the machines have been churning out ammo since long before.
Norma Factory Tour
Guys — honestly, if you do anything today on this site, watch this video. You won’t be disappointed. Guaranteed. This is a very informative (and surprisingly entertaining) video. Every serious hand-loader should watch this video to see how cartridge cases are made. The camera work and editing are excellent — there are many close-ups revealing key processes such as annealing and head-stamping.
VERY Informative Video Show Cartridge Brass and Ammunition Production:
Norma has released a fascinating video showing how bullets, brass, and ammunition are produced at the Norma Precision AB factory which opened in 1902. You can see how cartridges are made starting with brass disks, then formed into shape through a series of processes, including “hitting [the cup] with a 30-ton hammer”. After annealing (shown at 0:08″), samples from every batch of brass are analyzed to check metal grain structure and hardness. Before packing, each case is visually inspected by a human being (3:27″ time-mark).
Federal Rimfire Ammunition Production
Field & Stream Tours Federal Ammo Plant in Minnesota
A reporter for Field & Stream recently got a chance to tour the Federal ammunition production facility in Anoka, Minnesota. This large plant produces both rimfire and centerfire ammunition. While touring the plant, the reporter was allowed to capture video showing the creation of .22 LR rounds from start to finish. This is a fascinating video, well worth watching. Watch and learn how rimfire ammo is made.
Note to Viewers — After Starting Video, Click Speaker Icon to HEAR audio!
This revealing video shows all phases of .22 LR ammo production including cupping, drawing, annealing, washing, drying, head-stamping, priming, powder charging, bullet seating, crimping, waxing, inspection, and final packaging. We recommend you watch the video from start to finish. You’ll definitely learn some new things about rimfire ammo.
Hornady Ammunition Factory
If you wonder how ammo is made, starting with raw metal, check out this video from Hornady. It shows how bullet jackets are formed from copper, followed by insertion of a lead core. The jacket is then closed up over the core with the bullet taking its final shape in a die (a cannelure is applied on some bullet types). Next the video shows how cartridge brass is formed, starting with small cups of brass. The last part of the video shows how cases are primed and filled with powder, and how bullets are seated into the cases, using an automated process on a giant assembly-line.
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At the request of our readers, we provide select “Deals of the Week”. Every Sunday afternoon or Monday morning we offer our Best Bargain selections. Here are some of the best deals on firearms, hardware, reloading components, optics, and shooting accessories. Be aware that sale prices are subject to change, and once clearance inventory is sold, it’s gone for good. You snooze you lose.
1. Bruno Shooters Supply — Reloading Press Sale
⏺ Good sale on single-stage and turret presses
Bruno’s is running a good SALE on Reloading presses, with some of the best prices we’ve found. Get significant savings on RCBS, Lyman, and Redding presses — single-stage presses along with turret presses. The classic RCBS Rock Chucker Supreme is now $180.00 at Bruno’s — that’s $30 cheaper than MidwayUSA. Check out these offerings:
2. Norma — Centerfire and Rimfire Ammo Direct from Norma
⏺ Great savings on excellent ammo, plus free shipping over $150
Good news for rimfire and centerfire shooters. Norma is now selling ammunition direct through its website NormaShooting.com at very competitive prices. What’s more you get FREE Shipping on all orders over $150, plus free insurance with all orders. Norma’s online ammo store has both centerfire and rimfire ammunition “in stock, ready to ship… there is plenty of ammo for sale at Norma Shooting.” The Norma 9mm Luger ammo is a good value at $17.99 for 50 rounds. And Norma’s 55gr .223 Rem ammo is just $15.49 for 30 rounds, 30% OFF the regular price.
3. Savage — November Rimfire Rebate — $50 or $25 Back
⏺ Get $50 or $25 money-back rebate on Savage rimfire rifles
Let Rimfire Ring… Purchase any Savage A or B Series rimfire rifle and receive a $50 mail-in Rebate, or purchase any Savage Rascal, 93, or 93R17 Rifle and receive a $25 mail-in Rebate. These rebate offers apply to rifle purchases between 11/1/2021 through 11/30/2021. CLICK HERE for Rebate INFO. Purchasers can REDEEM Online or return their Rebate Form through the mail. DEADLINE for mail-in or online submission is 12/31/2021.
4. Midway USA — Vortex Scopes Clearance Sale, Save 30-35%
⏺ Big-time 30-35% savings on many popular Vortex riflescopes
Vortex Optics riflescopes are reliable and are protected by one of the best warranties in the business. Right now you can save big on Vortex scopes for competition and hunting. Save 30-35% with MidwayUSA’s Vortex Clearance Sale. In addition to the optics shown above, there are a dozen other models on sale including: Viper PST Gen II 3-15x44mm, Viper HS 6-24x50mm, Viper HS LR 4-16x44mm, Viper HS 2.5-10x40mm, Viper 3-9x40mm, Viper 4-12x40mm, Viper PST 1-4x24mm and more.
5. CDNN Sports — Winchester Wildcat with Reflex Optic, $299.99
⏺ Handy .22 LR rimfire with Reflex optic, and easy take-down
Here’s fun, functional rimfire rifle for under $300 with reflex optic. This special edition .22 LR Winchester Wildcat features a field-removable lower receiver, ambidextrous magazine release, integral Picatinny top rail, and rear barrel access for easy cleaning. There is even a Picatinny rail on underside of forearm for mounting bipod or accessories. This SHOT Show Special Wildcat comes with a Reflex-style electronic optic, plus ghost ring rear sight and post front sight. TFB praised the one-button takedown and 10/22 magazine compatibility (see video). This can be a great fun plinker or first rifle for a family member. CDNN Sports also offers the Wildcat without Reflex sight for $279.99.
6. Amazon — BOG Deathgrip Aluminum Tripod, $137.99
⏺ Versatile tripod mounts quickly, securely — use for PRS/NRL or hunting.
This is a great tripod for long-range hunters and PRS/NRL competitors. The Clamp-type head quickly secures to your rifle’s forearm for a secure shooting solution. The BOG Deathgrip Aluminum Tripod is on sale now on Amazon for $137.99 (add to cart to see price). If weight is critical, there is also a lighter BOG carbon fiber tripod for $249.99. For the extra $112 you save a pound in total weight (7.5 lbs for carbon vs. 8.5 lbs for aluminum).
7. MidwayUSA — Frankford Large Rotary Tumbler, $149.99
⏺ Big Capacity, Great Deal — save $77 over typical price
If your brass is dirty on the outside or if you want to get it “squeaky clean” before annealing, a Rotary Wet Tumbler is a smart option. Right now the large, full-size Frankford Rotary Tumbler is on sale. Order it now from MidwayUSA for just $149.99 including 5 pounds of 304 stainless media pins and a packet of Frankford Brass Cleaning Solution. NOTE: You must ADD to CART to see that $149.99 price. This a great deal — this tumbler sells elsewhere for $220 or more. Note: if you already have stainless media, you can also buy the unit by itself from Amazon for $149.99, with free shipping for Prime members.
⏺ Affordable padded mat rolls up for easy transport
When shooting prone, it’s really important to be comfortable. You need a good mat that offers some padding along with plenty of room for your gear. The Redneck Convent Padded Shooters Mat fits the bill. Measuring 64 inches by 21 inches it boasts plenty of room and features 1/2″ padding top to bottom. This mat rolls up for easy storage/transport (Rolled size is 21″x8″) with handy built-in rolling straps. This is also available in Black for $35.99.
9. Midsouth — Hornady Quick Change Die Bushing Kit, $17.99
⏺ Great upgrade to any brand single-stage reloading press
With this inexpensive Hornady Lock-N-Load Die Conversion Kit, you can swap dies in and out of a press in a few seconds. This is great if you worth with multiple cartridge types, or size and seat on the same single-stage press. Simply insert the Hornady conversion bushing into a Rock Chucker or other press that uses a standard 1-1/4:12 thread. Then put the die bushing on your die. This Lock-N-Load Conversion Kit includes three die bushings and one conversion bushing.
10. Amazon — 12″ x 12″ Splatter Grid Targets, 10 for $10.99
⏺ Great for hunting rifle Sight-In and easy to estimate group size
This 12″x12″ Splatterburst Target combines splatter shot marking with a grid background, with five aiming points. The bright neon shot circles make it easy to see your shots. And the handy grid lets you quickly estimate your group size. Get a 10-pack for $10.99, or a 25-pack for $18.99 (better deal). This particular target has earned rave reviews — 87% of verified buyers gave this a FIVE-Star rating. One example: “Excellent quality and durability. The adhesive is really strong and the splatter contrast is [great].”
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Good news for rimfire and centerfire shooters. Norma is now selling ammunition direct through its website at very competitive prices. What’s more you get FREE Shipping on all orders over $50, plus free insurance with all orders. A wide variety of ammunition is available now at NormaShooting.com. Norma states that Norma ammunition’s official online store, NormaShooting.com has both centerfire and rimfire ammunition “in stock, ready to ship” and “whether you need ammunition for target practice, hunting purposes or defensive measures, there is plenty of ammo for sale at Norma Shooting.”
Here are examples of current Norma ammo deals, in stock as of 9:00 am ET on September 8, 2021:
The Norma TAC-22 rimfire ammunition is very good. Here is an example of accuracy with a lot from 2017. Photo from Champion Shooters Supply. Groups shot with Anschutz 1913 match rifle at 50 yards.
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When you need the ultimate in “knock-down” power, bigger is better. One of the most potent hunting rounds ever created is the mighty .500/.416 Nitro Express. For those who yearn for “More Power”, this is true “Extreme Ammo”.
Kreighoff unveiled the .500/.416 Nitro Express 3 ¼”, based on the proven .500 Nitro Express case, with a nice, long neck for good bullet tension, a good taper for easy feeding… and enough case capacity. The result was a winner — the .500/.416 NE pushes a 410-grain bullet at 2,325 fps, for just under 5,000 ft-lbs of energy at the muzzle.
Text by Norma Staff Writers
The history of double rifle cartridges is a long and colored one. These cartridges were largely designed around the heavy-for-caliber cup-and-core round-nosed and full-patch bullets of yesteryear, and the guns were regulated for relatively close shooting. Almost all of the designs were rimmed cartridges; the rimmed case giving just about the best headspacing available. While the rimmed cartridges didn’t work very well in the repeating rifles, they work just fine in the single-shot and double rifles.
There are some double rifles chambered for the rimless and belted cartridges, but the rimmed cases offer the easiest and most positive extraction. The reputation and performance of the .416 Rigby (and later the .416 Remington) were undeniable, and while there are doubles chambered for these cartridges, Kreighoff saw the wisdom of a rimmed cartridge using a .416″-diameter bullet.
Early in 1996, Kreighoff unveiled the .500/.416 Nitro Express 3 ¼”, based on the proven .500 Nitro Express case, with a nice, long neck for good bullet tension, a good taper for easy feeding under duress, and enough case capacity to mimic the performance of the rimless .416s. The result was a winner — the .500/.416 NE pushes a 410-grain bullet at 2,325 fps, for just under 5,000 foot-pounds of energy at the muzzle. This ballistic formula has been used on the largest game on earth with great results, and in a double rifle, will allow for the reliable, immediate second shot that double rifle shooters have come to appreciate.
The .500/.416 NE bridges a huge gap between the .450/400 and the .450 NE, and offers a shooting experience closer to the .450/400, while giving plenty of power for hunting any and all dangerous game. I think that the .450/.400 and .500/.416 make a great choice for the traveling sportsman. When comparing the two, the .500/.416 offers a bit more frontal diameter (.416” v. .411”) and a considerable increase in velocity (2,325 vs. 2,050 to 2,125, depending on manufacturer), so it boils down to whether you desire a bit more reach-out-and-touch-‘em or the lesser recoil of the lighter cartridge. What I see in the .500/.416 NE is a double rifle cartridge with a performance level on par with the highly familiar .416 Rigby, yet available in the quick-handling double rifles. [Norma’s African PH .500/.416 NE ammo, loaded with excellent Woodleigh projectiles, is an excellent choice.]
If you haven’t checked out NormaUSA’s website, you should. There you’ll find Norma’s Cartridge of the Month Archive. This great resource provides a detailed history of popular cartridges, along with a discussion of these cartridges’ hunting and target-shooting uses. There are currently 29 Cartridge of the Month articles, including the popular 6.5 Creedmoor.
Also on Norma-USA.com you’ll find information on Norma cartridge brass, bullets, powder and factory ammo. The site also offers a video archive plus links to Norma Reloading Data.
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We are big fans of the .17 HMR round. It’s just about perfect for ground squirrels, and is effective on prairie dogs out to about 200 yards. The two main .17 HMR producers have been CCI and Hornady. Now we have a new player in the .17 HMR world — Norma — and that’s a good thing. For 2019, Norma® has expanded its rimfire line-up with the introduction of its new .17 HMR V-MAX. A great round for varmint hunters and small game hunters, the Norma .17 HMR V-MAX delivers fine accuracy and hard-hitting performance all the way out to 200 yards.
Norma’s .17 HMR V-MAX is engineered to deliver high energy upon impact combined with good accuracy. With a 2560 FPS muzzle velocity rating, this ammo features a 17gr polymer-tipped V-MAX bullet designed for rapid expansion. MSRP for a 50-round box is $12.78. Expect “street price” under $10.00.
“The .17 HMR has a very loyal following among hunters and target shooters alike,” said Paul Lemke, General Manager for RUAG Ammotec USA. “With outstanding accuracy and excellent energy transfer, Norma’s new .17 HMR V-MAX lives up to the reputation of this … rimfire caliber.”
What rifle would you feed Norma’s new .17 HMR ammo? How about the new .17 HMR version of the Ruger Precision Rimfire Magnum. Here’s an informative video on that new modular bolt-gun, which is also available in .22 WMR. Reviewer 22 Plinkster gets good accuracy at 100 yards shooting 17gr CCI .17 HMR ammo. (The 20gr ammo was much worse).
About Norma — A company from Sweden
Norma is a registered trademark of RUAG Ammotec, a RUAG Group Company. Established in 1902 and based out of Amotfors, Sweden, Norma has built a reputation world-wide for its dedication to quality, precision and reliability For more information, visit Norma-ammunition.com.
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At the request of our readers, we provide select “Deals of the Week”. Every Monday morning we offer our Best Bargain selections. Here are some of the best deals on firearms, hardware, reloading components, optics, and shooting accessories. Be aware that sale prices are subject to change, and once clearance inventory is sold, it’s gone for good. You snooze you lose.
This week will be a little different. Our First Five Products all come from Bullets.com. The reason is simple — Bullets.com is closing up shop, selling off its inventory. The items we list are all insanely good deals — many below cost. When was the last time you saw a premium Hodgdon powder for under $15 per pound? Or complete Redding die sets for under $50? Some of the product lines will still be carried by Grizzly.com, but bullets, brass, powder, and ammo inventories are being liquidated along with many reloading products and gunsmithing tools. You’ll find huge discounts on many top-tier products.
Here’s your chance to save big bucks on quality tools, shooting gear, and reloading components. Guys — take note: this is a unique opportunity to pick up some great products at truly rock-bottom prices. But remember this is an inventory close-out sale, limited to stock on hand. When it’s gone, it’s gone. Don’t say we didn’t warn you!
1. Bullets.com — Hodgdon, Alliant, VV Powder — Up to 50% Off
Right now, Bullets.com has the best prices we’ve seen in a decade on some Hodgdon and Alliant powders. Vihtavuori fans will be happy too. NOTE: Over 28 powder types on are liquidation sale now — we just picked three to feature here. But you can see all sale powders on the Bullets.com Powder Page.
2. Bullets.com — Premium Bullets — Up to 50% Off
There are some great deals to be had here. Sierra’s latest High-BC 7mm Matchkings are available at huge discounts. And the superb Lapua Scenar-L bullets are offered too. These are some of the most consistent bullets we have ever tested. NOTE: Hundreds of bullet types from Berry, Lapua, Nosler, Sierra, and Speer on are liquidation sale now — we just picked three to feature here. But you can see all sale bullets on the Bullets.com Bullet Page.
3. Bullets.com — Redding Die Sets — Up to 65% Off
Need high-quality dies for rifle or pistol reloading? Look no further. Bullet.com’s prices on Redding die sets can’t be beat. NOTE: Over 500 die sets or individual die types are on sale at killer prices — get a $40 sizing die for under 15 bucks. See all the die offerings on the Bullets.com Reloading Die Page.
4. Bullets.com — Norma Hunting Ammunition — Up to 65% Off
Bullets.com is liquidating a wide selection of loaded ammunition. You’ll find pistol, rifle, and shotgun ammo from CCI, Federal, Hornady, Lapua, Norma, Nosler, Sellier & Bellot, and Winchester (plus other brands). The Lapua ammo is some of the very best you can buy at any price. Rimfire fans will love the SK and Norma Rimfire ammo on sale. Here we feature three examples of Norma’s superb hunting ammo. You will find 120+ other ammo types on the Bullets.com Ammo Sale Page
5. Bullets.com — Shooting Rests — Up to 62% Off
Along with Ammo, Powder, Bullets, and dies, Bullets.com has many shooting accessories on sale. We’ve always liked the Bald Eagle Slingshot rest (with adjustable windage), and now you can get this for a fraction of the original cost. Equipped with a good front bag (sold separately), this rest is good enough for competition, and it is an excellent front support for load testing. Check out other shooting rest products on the Bullets.com Shooting Rest Page.
6. Whittaker Guns — Howa Mini Action .204 Ruger — $349.99
Oh heck — this is hard for a Varmint hunter to resist. You can get a complete Howa .204 Ruger rifle for $349.99 — about the price of a replacement barrel blank for a Remington. This little gem has a very smooth, short-throw Mini Action with Howa’s excellent two-stage trigger. The .204 Ruger chambering shoots fast and flat, and is a fine choice for prairie dog work. Yes we’d prefer a heavier barrel for extended shooting sessions, but this is still a great price on a fine little rifle.
7. Amazon — Jiallite Scope Bubble Level, $11.99
If you shoot long range, you need a scope level. This nicely designed Jiallite Scope Bubble Level is fully CNC-machined to close tolerances for a good fit. It features a 30mm milled inside diameter, plus an inner insert ring so it will also fit 1″-diameter main tubes — that dual-diameter versatility is a nice feature. We also like the way the unit is nicely radiused, and has a low profile in the middle. User reviews have been very positive. You could easily pay $35.00 or more for a 30mm scope level. Purchasers have praised this product — almost all verified buyers have rated this five stars.
Get a Ruger Precision Rifle in 6mm Creedmoor for $879.00. That price is about $100-$120 less than other vendors, so this is a good deal. If you’ve been thinking of purchasing a Ruger Precision Rifle (RPR) chambered for the 6mm Creedmoor cartridge don’t hesitate. GrabAGun is offering this popular tactical rig for $879.00. The 6mm Creedmoor chambering shoots faster and flatter than the 6.5 Creedmoor — so many PRS guys have switched to it. This Ruger is a good choice for the PRS production class. This is the Gen 2 RPR with upgraded handguards. NOTE: GrabAGun’s price has changed four times in the last 48 hours, ranging from $843.15 to $879.00. It may be lower than $879.00 when you read this.
9. Midsouth — Hornady BTHP Varmint Bullets, $52.29 for 500
Need a boatload of bullets for varmint safaris, or high-volume .223 Rem training sessions? Then check out this deal from Midsouth Shooters Supply. Right now you can get 500 .22-Cal 62gr BTHP bullets for $52.29. That works out to just $10.46 per 100 bullets. You can also get 250 for $28.29. If you have high-volume applications for .224-diameter projectiles, this deal is hard to beat. You could easily pay two times as much (per hundred) for similar bullets elsewhere. Buying in bulk saves big bucks.
We use 1″-diameter Target Spots for sight-in and practice at 100-300 yards. These bright red/orange self-adhesive dots are easy to see. At 100 yards the high-contrast black diamond centers provide precise aiming points. We found this 10-pack of target spots on Amazon at a rock-bottom price. You get 630 total stick-on dots for just $9.65 with FREE Shipping. You can also get 360 Birchwood Casey 1″ dots from Midsouth for just $3.15, but shipping is extra. If you’re already ordering something from Midsouth, you may want to add the dots to your order.
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At the request of our readers, we provide select “Deals of the Week”. Every Monday morning we offer our Best Bargain selections. Here are some of the best deals on firearms, hardware, reloading components, optics, and shooting accessories. Be aware that sale prices are subject to change, and once clearance inventory is sold, it’s gone for good. You snooze you lose.
1. Bullets.com Going Out of Business SALE — Huge Discounts
This is big news. Bullets.com, a leading vendor of components, reloading supplies, and tools, is closing up shop. Some of the product lines will still be carried by Grizzly.com, but bullets, brass, powder, and ammo inventories are being liquidated along with many reloading products and gunsmithing tools. You’ll find huge discounts on many top-tier products — such as Lapua brass, Berger bullets, and Hodgdon powder. Every serious shooter should visit Bullets.com right now to take advantage of these one-time super savings. This Editor will be purchasing rimfire ammo, cartridge brass, and bullets. We’re very sad to see Bullets.com close up shop — it was the key source for some unique products, such as the 6mm Dasher Brass which Bullets.com President Shiraz Balolia commissioned from Norma.
2. Natchez — Rock Chucker Supreme Reloading Kit, $229.99
Everything you see above can be yours for just $229.99, after RCBS $50.00 Rebate. Hell of a Deal. Right now, Natchez is selling the Rock Chucker Supreme Master Reloading Kit for $279.99. That an amazing deal considering all the hardware you get: Press, Primer Tool, Scale, Powder Measure, Loading Tray, Reloading Manual and more. Heck, the Rock Chucker press alone is worth $160.00+. Plus this Master Reloading Kit now qualifies for a $50.00 RCBS Bucks or Bullets Rebate. That lowers your net cost to just $229.99. Note to get the $50 Prepaid Card or 500 Free Bullets you must purchase on or before February 28, 2018, and submit your RCBS Rebate Form no later than March 31, 2018.
3. Sportsman’s Guide — Ruger LCP with Laser, $249.99
If your carry gun is too big and bulky, you probably won’t carry it, which sort of defeats the whole purpose. The laser-equipped Ruger LCP is light (10.4 ounces) and very compact (5.16″ OAL), so you’re more likely to carry it regularly. The .380 ACP cartridge is not as powerful as a 9x19mm or 40 S&W to be sure, but when your life is on the line, a small gun is certainly better than no gun. This gun comes complete with integrated, quality Viridian E-Series Red Laser. For those looking for a very light-weight, easy-to-conceal handgun, this little LCP is a solid choice. Price (complete with laser) is just $249.99, or $237.49 for Buyers’ Club Members.
4. Amazon — Plano 52″ Double Rifle Case with Wheels, $104.99
This Plano Double Scoped Rifle Case is an Amazon Best Seller for good reason. It offers the functionality and durability of an SKB-type hard case for HALF the money. This is under $105.00 with FREE Shipping, while the equivalent SKB is around $240.00, so you can buy two Planos for the price of one SKB. The 51.5″ interior will fit most scoped competition rifles up to about 29″ barrels (measure your own rifle to make sure). If you separate the barreled action from the stock you can transport even ultra-long ELR rifles. The handles are convenient and beefy and the wheels make this case easy to move through airports and parking lots. This is a very tough, roomy case for the money — plus there’s Free Shipping!
Exterior Dimensions: 54.625″ x 15.5″ x 6″
Interior Dimensions: 51.5″ x 12.63″ x 5.25″
Pluckable Interior Dimensions: 46″ x 10″
Features: Wheels, Secure Latches, O-Ring Seal, Pressure Relief Valve, Customizable Foam
Ruger Precision Rifle in 6mm Creedmoor for $899.99 complete — what’s not to like? That price, which includes rings, is the lowest we’ve ever seen for a Gen 2 model. If you’ve been thinking of purchasing a Ruger Precision Rifle (RPR) chambered for the 6mm Creedmoor cartridge, this is a killer deal. Right now CDNN Sports is offering this popular tactical rig for under $900.00, in the 6mm Creedmoor chambering. This shoots faster and flatter than the 6.5 Creedmoor — so many PRS guys have switched to it. This is a good choice for the PRS production class, or you can take in to another level of performance with a Pre-Fit 26″ cut-rifled barrel from Krieger. This is the lastest RPR Gen 2 version with the upgraded handguards. Heck of a bargain boys — you can pay $1250 or more elsewhere for the same rifle.
6. Brownells — Lyman Case Prep Express, $94.99
We’ve always liked Lyman’s Case Prep Express. It has five powered stations, allowing you to do all important case prep operations: Primer Pocket Cleaning, Primer Pocket Uniforming, Inside Chamfering, Outside Chamfering, Inside Neck Cleaning. The unit is easy to clean, with a removable tray to hold brass shavings. Brownells has the Case Prep Express on sale now for $94.99. Very good price — that’s $24 cheaper than Amazon. Plus Brownells is now offering free shipping with Checkout CODE M7R.
7. MidwayUSA — Norma Match-22 500 Rounds, $39.99
This Norma Match-22 ammunition is good stuff. In many rifles it shoots as well as $8/box products from other makers. But now you can get Match-22 for the equivalent of $4 per 50-ct box when you buy 500 rounds. MidwayUSA is selling a 500-round case (10 boxes) of Norma Match-22 for just $39.99. That works out to just 8 cents per round. Or you can get 1500 rounds (three 500-round cases) plus an ammo can for just $124.99. We think you’ll be happy with this ammo. It is a good choice for tactical cross-training, rimfire silhouette, and fun shooting.
8. Amazon — Top-Rated 43-lb Magnetic Gun Mount, $14.95
This heavy-duty Stamaks Magnet is rated to support a full 43 pounds. That means it can actually hold a shotgun or rifle on a gun cabinet door. For the typical handgun installation, it’s even more secure. An “Amazon Choice”, this magnet has earn 98% Five-Star reviews from customers who say the magnets are powerful and the rubber case is very durable. Actual review: “Really good quality! Magnet is an extremely durable and strong. Easy to install, highly recommended.” Very slim, this is a good choice for stowing a handgun in a vehicle interior or under a counter-top. NOTE: Before placing in a vehicle, review your state’s laws regarding gun transport.
9. Amazon — Howard Leight MAX NRR33 Earplugs, $8.22/50 Pairs
20 Pairs
50 Pairs
These Howard Leight NRR33 Max plugs are your Editor’s favorite foam earplugs. Between shooting, motorcycling and mowing lawns, I probably have Max plugs in my ears 2-3 days a week. This is a very good price for a bulk pack of 50 pairs. And if you act soon, you can get free shipping to boot.
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At the request of our readers, we provide select “Deals of the Week”. Every Monday morning we offer our Best Bargain selections. Here are some of the best deals on firearms, hardware, reloading components, optics, and shooting accessories. Be aware that sale prices are subject to change, and once clearance inventory is sold, it’s gone for good. You snooze you lose.
1. Grafs.com — Lapua Bullets on Sale, Up to 49% Off
You know Lapua makes truly superior brass, but have you tried Lapua bullets yet. You should. The Scenar and Scenar-L match bullets are outstanding. In one of our rifles (a 6mmBR), Lapua’s original 105gr Scenar bullets out-shot every other projectile we tried. And the Scenar-L bullets are some of the most consistent bullets (for weight and base-to-ogive) we’ve ever measured. Now you can get these outstanding Lapua match bullets, plus excellent Lapua hunting bullets at major savings. Here are some of the best deals on great Scenar-L Match Bullets now at Grafs.com:
.224 Cal 77gr HPBT Scenar-L: $24.99/100 (Save 46%) (Great for Service Rifle) 6mm (.243) 90gr HPBT Scenar-L: $369.99/1000 (Save 18%) (Great XTC and PRS Bullet) 6.5mm (.264) 120gr HPBT Scenar-L: $259.99/1000 (Save 39%) (Great for 6.5 Creedmoor) 7mm (.284) 180gr HPBT Scenar-L: $28.99/100 (Save 46%) (Superb F-Open Bullet) .308 Cal 155gr HPBT Scenar-L: $299.99/1000 (Save 37%) (Excellent Palma Bullet) .308 Cal 220gr HPBT Scenar-L: $30.99/100 (Save 46%) (Excellent F-TR Bullet)
2. CDNN — Winchester XPR Hunting Rifle, $279.99 After Rebate
Looking for a good hunting rifle at a great price? Check out this promotion for the Winchester XPR. This is a fine-handling rig with a smooth bolt and many chambering options. Right now at CDNN Sports the basic gray-stocked Winchester XPR is on sale for $379.99. But here’s the kicker, Winchester is offering a $100.00 Mail-In Rebate. That drops your net cost to just $279.99. That’s an insanely good deal. You can also get the XPR in Vias Camo for $299.99 after rebate.
3. Midsouth — Norma Tac-223 .223 Rem Ammo, $5.99/20 rounds
Planning a late-season varmint hunt, or need some reliable ammo for a 3-Gun match? Look no further. This .223 Remington Norma Tac-223 FMJ is good ammo, a lot better than bulk commercial reloads, and not much more money. On sale now for $5.99 for a 20-round box, this quality Norma ammo is just thirty cents ($0.30) per round! You can also get this ammo by the case at Brownells, $244.99 for 800 rounds.
Here are two reviews from actual Midsouth customers who bought and shot this ammo:
“Amazingly accurate, great for target practice and plinking, and Norma brass! Believe it would be very good for varmit hunting. Price point is awesome for what you get from this ammunition. ordering more now.” Pat, Ohio
“I purchased this [Tac-223] ammo primarily for the Norma cartridge brass. It shoots great and the brass is top notch.” — Jim, Kentucky
4. DeGuns.net — S&W M&P 9mm, $399.99/$324.99 after Rebate
Here’s a great deal on a very reliable, accurate full-size 9x19mm pistol — the Smith & Wesson M&P 9mm in Flat Dark Earth finish. We like the distinctive color with contrasting matte black ambidextrous controls. For the next week, this 9mm pistol is on sale for just $399.99. To sweeten the deal further, this handgun qualifies for a $75.00 Smith & Wesson Rebate. Act soon — this DeGuns Deal is good through September 16, 2017.
Here’s the best deal we’ve found on an excellent product in high demand. The Lyman BoreCam is an electro-optical borescope with a digital display. You can record “stills” on a SD card. Our Forum members really like the BoreCam (although some wish the digital view-screen was larger). Amazon.com now has the Lyman BoreCam for $174.49 (seller Optics Planet) or $182.24 with free Prime Shipping. Grab it while you can at that price. Other vendors are charging a LOT more. For example, MidwayUSA’s price is $259.99!
6. Stocky’s — LR Stocks with Aluminum Bedding Block, $179.99
Here’s a good deal on a versatile Stocky’s Long Range Stock with aluminum V-block bedding system. For just $179.99, order this for Rem/Rem Clone long actions or short actions, with either narrow or wide (varmint/tactical) barrel channel. This would be a good choice for a varmint rifle. This is also offered with handsome hydrographic or web-pattern baked-on textured finishes for $199.99.
7. BangitAmmo.com — CCI Blazer Brass .45 ACP Ammo, $11.99
This is quality, American-made ammo with reloadable brass cases. This is cheaper than just about any name-brand .45 ACP ammo on the market offered in single-box lots. We’ve shot a lot of this ammo and it functioned 100% in 1911s, Sig P220, Glock m21, HK USP and other .45 ACP handguns. Price is $11.99 for a 50-round box ($0.24/round).
8. Brownells — Hornady Auto Charge Powder Dispenser, $139.99
Right now at Brownells the Hornady Lock-N-Load Auto Charge electronic powder dispenser/scale is on sale for $149.99. That’s a great deal but there’s more — with Brownells Coupon CODE M3P you can get the AutoCharge for just $139.99 and shipping is just one cent ($0.01) more at Brownells right how. So you can get the Hornady Auto Charge for $140.00 delivered. Hard to beat that.
9. Cabela’s — Savage 12 FV Rifle, $319.99
Here’s a good deal on a Savage hunting rifle. Purchase a Model 12 FV for $319.99 from Cabela’s. This is a sweet deal if you’re looking for a basic, no-frills hunting or varminting rifle. Cabela’s offers five chamberings at this price: .204 Ruger, .223 Remington, 22-250, 6.5 Creedmoor, and .308 Winchester. NOTE: The Cabela’s website includes a link to a $100 Savage rebate. That is for the 12 FCV, a different model. This basic 12 FV is not rebate eligible. But it’s still a good deal at $319.99.
10. Amazon — Mystery Deal, 28% off Typical Price, $199.00
Here’s our second Mystery Deal of the Week. Rest assured this is a very high quality product — at a very compelling price: $199.00 at Amazon. This item sold for $299.99 last summer, and around $270.00 just two months ago. Grab this steal-of-a-deal now. This big-name product will help you get on target all the way out to 1250 yards. We can say with some confidence you won’t find a better-performing, comparable product that represents such a good value. CLICK HERE to see the Mystery Deal.
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Here’s a cool video showing how bullet, brass, and ammunition are produced at the Norma Precision AB factory. You can see how cartridges are made starting with brass disks, then formed into shape through a series of processes, including “hitting [the cup] with a 30-ton hammer”. After annealing (shown at 0:08″), samples from every batch of brass are analyzed (at multiple points along the case length) to check metal grain structure and hardness. Before packing, each case is visually inspected by a human being (3:27″ time-mark). The video also shows how bullets are made from jackets and lead cores. Finally, you can watch the loading machines that fill cases with powder, seat the bullets, and then transport the loaded rounds to the packing system.
If you wonder how ammo is made, starting with raw metal, check out this video from 
Norma has released a fascinating video showing how bullet, brass, and ammunition are produced at the 
