April 1st, 2016

NRA Launches New “MRA” Activities Program for Millennials

Millenials NRA MRA participation trophy

At its upcoming Annual Meeting in Louisville, Kentucky, the National Rifle Association (NRA) will launch a new activities program for Millennials — young Americans in their 20s and early 30s. The new MRA (Millennial Rifle Activities) program will include a series of special events for Millennials held throughout the nation. These MRA “gatherings” will be unique among NRA competition disciplines. First, all participants in MRA events will receive a participation badge or trophy for showing up. Second, though shooting at targets will be encouraged, no actual gun-handling is required. Millennial participants can choose to watch instead. Finally, for those who do choose to shoot at MRA events, scoring will optional. Actual scores will be kept confidential, and there will be no published rankings. “At MRA events”, promises an NRA news release, “all participants will be winners.”

Millenials NRA MRA participation trophyThe NRA’s new MRA activities program targets “Millennials” — the young Americans raised on video games and the internet. If you’re not familiar with the term “Millennials”, this refers to Americans born between 1980 and 2000. They represent “the first generation that grew up with the internet and the first to have truly incorporated technology into their daily lives.” READ More.

Scoring Optional at Millennials Matches
Creating a competition program for Millennials has been challenging. With short attention spans, Millennials are easily distracted and they lack motivation to prepare or practice. Very self-absorbed, Millennials were raised on “instant gratification” and see themselves as entitled. These personality traits seem to run contrary to the focus, self-discipline, and mindset required for serious competition. Accordingly, the NRA has taken a whole new approach to MRA matches — scores won’t count and the focus will be on participation. Said one member of the NRA Competition Committee: “These were the kids who got ‘participation trophies’ for playing soccer. We are offering the same kinds of rewards. At our Millennial Matches you’ll be acknowledged just for showing up. Scoring will be optional. The emphasis is not on winning, but on participating.”

Millenials NRA MRA participation trophy

An NRA spokesman told us: “We’ve done a lot of research into the Millennial group. This demographic is very different than older generations. They expect to be rewarded for participation and they don’t want to be judged by objective standards, such as numeric scores. We’ve also learned that they like to do activities on the spur of the moment and without preparation. That’s why actual shooting will be optional at MRA events. We expect that many participants will arrive completely unprepared — without a gun or ammo. But they can still participate, and be acknowledged… and that’s what it’s all about. We want to get more Millennials involved, whether they actually shoot or not.”

NRA Millennials Outreach Follows Success of NRA Programs for Women
The NRA’s outreach programs have enabled the organization to grow its membership base successfully. For example, in recent years the NRA has significantly expanded the ranks of female members. The NRA now offers a wide variety of programs expressly for women, including self-defense training and women’s wilderness retreats. The NRA also maintains a media channel for women, NRAwomen.tv. This broadcast/web channel promotes women’s activities and recognizes top female shooters.

Millenials NRA MRA participation trophy

Millennials Create Unique Challenges for Match Directors
Dennis Santiago is a seasoned match director with decades of experience running NRA matches. He said that finding a formula for the new Millennials Match “gatherings” has been a challenge: “Designing a competitive course of fire for the new MRA Millennials discipline is not as easy as you would think. Millennials have short attention spans and it is difficult to draw them away from their digital devices. You have to come up with range commands that can attract their attention. We are thinking of sending commands via Twitter, or possibly streaming match instructions over Spotify.”

Dennis also noted that a shooting competition with “optional scoring” is something new and different for the NRA. “The concept of recording and reporting scores was hotly debated. Ultimately we decided to make scoring optional. We concluded that mandatory scoring would probably discourage participation by Millennials. To a generation that has been rewarded for simply showing up, we wanted to create a ‘safe space’ and a non-threatening environment for this new class of competitor.”

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May 12th, 2014

Download Free Target, Get Chance to Win Free Sierra Swag

Sierra Bullets is running a contest through the end of May, 2014. Here’s how it works. Shoot the free target shown below, and send your target to Sierra. One entry per person is allowed. 17 winners will be selected from all the targets submitted, regardless of score. The prizes are two (2) reloading manuals, five (5) Sierra T-Shirts, and ten (10) Sierra hats. CLICK HERE to download target as PDF File.

TARGET INSTRUCTIONS:
Starting with #1, shoot targets 1-5 for 1 point each. Shoot 6-11 for 2 points each.

Sierra cylinder target contest

How to Enter:
Photograph/scan your target and email the digital file to web [at] sierrabullets.com. Make sure you include your contact info! Alternatively, you can mail targets to:

Sierra Bullets, Attn: NRA Target
1400 W Henry Street
Sedalia, MO 65301

NOTE: Entries must be emailed or postmarked by 5 p.m., May 30, 2014. Mailed targets will not be returned. Void where prohibited.

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April 12th, 2012

2012 NRA Annual Meeting & Exhibits Get Underway

The NRA Annual Meeting & Exhibits in St. Louis opens tomorrow morning, April 13th. (Hopefully a Friday the 13th launch won’t bring bad luck). However, doors opened at 2:00 pm CST for advanced registration, and some of the outer exhibits will be available for viewing this afternoon. The NRA Foundation’s Banquet and Auction starts at five this evening.

NRA Annual Meeting St. Louis

When the “main event” kicks off tomorrow, there will be plenty to see and do. In addition to the many seminars for NRA members, you can view more than 500 exhibits, filling 340,000 square feet of floor space. Virtually all the major gunmakers in the country should have their latest products on display. You’ll even find an airgun range on site where you can shoot air rifles provided by Pyramyd Air.

NRA Annual Meeting

Photo provided by the NRA Blog, Lars Dalseide editor.
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October 12th, 2011

NRA Annual Meeting Featured on Shooting USA TV Tonight

Tune your TV to the Outdoor Channel tonight. There’s a good episode of Shooting USA featuring the 2001 NRA Annual Meeting in Pittsburg, PA, along with a special report from the NRA Youth Adventure Camp in Raton, NM. There are also two helpful tech features. USAMU gunsmiths demonstrate the official Army way to camo-paint your AR, while Wade Bourne explains how to set the trigger pull on a hunting rifle.

NRA Annual Meeting
The NRA’s annual meeting moves to a new city each year. For 2011 time Pittsburgh was the location and the gathering point for 70,000 members to conduct business, elect members to the board, and hear from a slate of speakers including Newt Gingrich, Lt. Colonel Ollie North, and Mike Huckabee. Along with the speeches and the politics, the highlight of the annual meeting is the trade show, open to all NRA members. Hundreds of vendors are on hand displaying thousands of firearms and shooting-related products. In addition, many top Pro Shooters and celebrities attend the show, meeting and greeting visitors.

NRA Adventure Camp at Whittington
At the NRA’s Youth Adventure Camp, teen participants (13- to 18-years-old) spend two weeks learning about shooting at the 33,000-acre Whittington Center in New Mexico. There are ranges for every NRA shooting sport, and the young campers work their way through most of them, learning the fundamentals of rifle, pistol, and shotgun shooting. In two weeks, the lucky campers will shoot thousands of rounds under the guidance of expert instructors.

SHOW TIMES — Shooting USA airs every Wednesday on the Outdoor Channel, at these times:

Eastern Time: 4:00 PM, 8:30 PM, 12:00 Midnight | Central Time: 3:00 PM, 7:30 PM, 11:00 PM
Mountain Time: 2:00 PM, 6:30 PM, 10:00 PM | Pacific Time: 1:00 PM, 5:30 PM, 9:00 PM

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April 29th, 2011

Gun Talk Radio Broadcasts from 2011 NRA Annual Meeting

Gun Talk RadioIf you can’t make it to the NRA Annual Meeting (and Exhibits) in Pittsburgh, PA, you can still monitor developments via radio. Tom Gresham’s Gun Talk Radio will broadcast live from the NRA Annual Meeting this Saturday, April 30th, from 12pm – 3pm Eastern at the Taurus Booth, #1937. All attendees are encouraged to stop by the booth and “watch” the radio show. Guests will include ‘Hickock 45′ (popular YouTube Gun reviewer), plus representatives from major manufacturers including Liberty Safe, Ruger, Sig Sauer, Smith & Wesson, Taurus, and Timney Triggers. If you miss the live broadcast, you can download a recorded podcast version from the Gun Talk Archive.

NRA Annual MeetingThe NRA Annual Meetings and Exhibits, April 29th through May 1st, are free for NRA Members (tickets required for banquets). It’s worth attending if you can spare a day. Attendees can check out hundreds of exhibits from firearms and shooting accessory companies, meet celebrities, and talk with gun enthusiasts and shooters from around the USA.

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April 28th, 2011

NRA Annual Meeting Activities Commence This Afternoon

The 2011 NRA Annual Meeting and Exhibits officially kick off tomorrow, April 29th. However, if you’ll arrive in Pittsburgh, PA early, you can occupy yourself with many interesting afternoon activities, including air gun shooting:

2:00 pm – 6:00 pm – Member registration
Registration opens this year and offers a great chance for you to take care of this early, allowing you to walk right by the line and into the convention center Friday morning.

Pyramyd Air Air Gun Range2:00 pm – 6:00 pm – Pyramid Air Air Gun Range
Pyramid’s indoor Air Gun range in the Lawrence Convention Center opens at 2 pm today. For a $1.00 fee you can shoot the latest models of air rifles, air pistols, air silhouette rifles and 10-meter running game target rifles. CLICK HERE to see all the different models available.

2:00 pm – 6:00 pm – Antique Guns & Gold Showcase
At the Guns and Gold Showcase in the Convention Center upper lobby, experts from the National Firearms Museum can evaluate your antique guns, explaining markings and appraising current market values.

5:00 pm – National NRA Foundation Banquet
This evening’s National NRA Foundation Banquet (ticket required), includes dinner, silent auctions, games, and special drawings with all proceeds going to support The NRA Foundation.

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