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February 13th, 2013

Hornady Talks about Supply and Demand

In order to dispel some rumors and misinformation, Hornady has issued a notice concerning Hornady product availability and production priorities. Hornady has been working hard to fill increased demand, and wants to set the facts straight. Here’s what Hornady has to say…

hornady logoHornady Product Availability
The current political climate has caused extremely high demand on all shooting industry products, including ours. Empty retail shelves, long back-orders, and exaggerated price increases on online auction sites – all fueled by rumors and conjecture – have amplified concerns about the availability of ammunition and firearms-related items.

If the information you hear doesn’t originate from Hornady Manufacturing, don’t believe it.

Here are some of rumors we’ve heard, and questions we’ve received:

Q: Have you stopped production, or has the government forced you to stop?

Hornady: Not at all.

Q: Did you stop selling bullets so you could only make loaded ammunition?

Hornady: Absolutely not.

Q: Since we can’t find your product you must be selling it all to the government.

Hornady: Nope, less than 5% of our sales are to government entities.

Q: Why can’t you make more? Ramp up production? Turn on all the machines?

Hornady: We’ve been steadily growing our production for a long time, especially the last five years. We’ve added presses, lathes, CNC equipment, people and space. Many popular items are produced 24 hours a day. Several hundred Hornady employees work overtime every week to produce as much as safely possible. If there is any question about that — please take a tour of the factory. You’ll be amazed at what you see.

Bottom Line — We are producing as much as we can; much more than last year, which was a lot more than the year before, etc. No one wants to ship more during this time than we do.

We appreciate everyone’s understanding and patience. We don’t know when the situation will improve, so please bear with us a little longer. And remember, when it comes to Hornady Manufacturing, if you don’t hear it from us, please don’t believe it.

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July 19th, 2011

ATF Reports Rifle Production Down, Handgun Production Up

Americans are apparently buying more pistols but fewer rifles — that’s the trend suggested by the latest Firearms production statistics from the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). According to the ATF’s 2010 Interim Annual Firearm Manufacturing and Export Report, U.S. firearm manufacturers produced more than 5.4 million firearms in 2010. This represented a small (2.7%) reduction in total U.S. firearm production compared to 2009. However, the really notable statistic was a dramatic 18.8% reduction in rifle production. Rifle production decreased 18.8%, while handgun production increased 14.9%. That’s a big swing. Shotgun production remained relatively steady, only dropping 1.2 percent.

Firearms Production ATF

Editor’s Comment: Since these are production numbers, not sales figures, it may be premature to say that American shooters are spending a lot less money on rifles, but we know that sales of AR-type “black rifles” are down significantly. There was a rush of AR “panic buying” after the last presidential election that was not sustained. We are also concerned that fewer young Americans are learning to shoot rifles, while the average age of target rifle shooters continues to climb. We need to expand efforts to get young people involved in rifle shooting and hunting.

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