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January 4th, 2023

NRA Rifles of the Year — Golden Bullseye Winning Rifles for 2023

golden bullseye nra publications ruger marlin springfield armory nosler 21

golden bullseye nra publicationsEvery year the NRA Publications group announces Golden Bullseye Award winners for various product categories (rifle, handgun, shotgun, optics, gear etc.). These awards are like the Oscars for the shooting industry. There are many Golden Bullseyes given out each year because there are separate awards given by different NRA Magazines — including American Rifleman, Shooting Illustrated, and American Hunter. Here are the 2023 Rifles of the Year (Golden Bullseye Winners) as chosen by each of those three publications.

benelli lupo chassis golden bullseye winner rifle

American Rifleman 2023 Golden Bullseye Award Winner

Rifle of the Year — Marlin 1895 SBL by Ruger

Ruger Marlin 1895 SBL rifle golden bullseye NRA award 2023

In late 2020, Ruger acquired the assets of the Marlin Firearms, as part of the Remington bankruptcy sale. After acquiring the Marlin assets from Remington, Ruger put its engineers to work producing one of the best-machined Marlins ever, the impressive Marlin 1895 SBL. The first new-generation model 1895 SBL rifles were chambered for the .45-70 Gov’t cartridge.

Ruger Marlin 1895 SBL rifle golden bullseye NRA award 2023

Ruger President/CEO, Chris Killoy explained how the Model 1895 SBL was developed: “Since the move of over 100 truckloads of equipment and inventory back in November 2020, our engineering team took the 1895 through a complete design and production review, focused on achieving the highest quality, accuracy, and performance standards. The end result is a quality rifle, produced using modern manufacturing methods[.] From the quality of the firearm, to clear ways for consumers to differentiate Ruger-made Marlins, we focused on getting every detail right.”

Ruger-made Marlin 1985 SBL rifles bear an “RM” (Ruger-Made) serial number prefix, have the Marlin Horse/Rider logo laser-engraved on the grip, and include a red and white bullseye on the buttstock.

American hunter golden bullseye award springfield waypoint 2020

American Hunter 2023 Golden Bullseye Award Winner

Rifle of the Year — Nosler Model 21

American hunter golden bullseye award nosler model 21 mcmillan stock EVO action
American hunter golden bullseye award nosler model 21 mcmillan stock EVO action

The new Nosler Model 21 rifle has many advanced features. Along with a lightweight McMillan carbon fiber stock, the Model 21 boasts a wire EDM-machined receiver, nitride-coated fluted bolt, and TriggerTech trigger. Excellent accuracy is delivered with a Shilen match-grade stainless barrel, threaded at the muzzle for brake or suppressor. The Model 21 is offered in a wide variety of chamberings from .22 to .375 calibers: 22 Nosler, 26 Nosler, 6.5 Creedmoor, 6.5 PRC, 27 Nosler, 280 Ackley Improved, 28 Nosler, .308 Win, .300 Win Mag, 30 Nosler, 33 Nosler, and .375 H&H Magnum.

American hunter golden bullseye award nosler model 21 mcmillan stock EVO action

The heart of the rifle is Nosler’s new Model 21 action, designed in collaboration with the Mack Brothers from South Dakota, creators of the advanced EVO action popular with precision shooters. Nosler’s newly-designed Model 21 blends the best features of the EVO action with unique Nosler-engineered customizations, delivering an ultra-reliable, smooth cycling action, well suited for hunting applications.

Nosler Model 21 with McMillan Carbon Fiber Stock

golden bullseye shooting illustrated

Shooting Illustrated 2023 Golden Bullseye Award Winner

Rifle of the Year — Springfield Armory Saint Edge ATC

golden bullseye award springfield armory saint edge atc AR15 AR rifle Shooting Illustrated

Springfield Armory’s new SAINT Edge ATC is built around a patented “Accurized Tactical Chassis”, an advanced evolution of the AR platform. Featuring a monolithic lower/handguard system, the SAINT Edge ATC delivers a 100% free-floated barrel. This ensures that the barrel, barrel nut and gas system are totally free from any contact with the lower chassis.

golden bullseye award springfield armory saint edge atc AR15 AR rifle Shooting Illustrated

Chambered in .223 Wylde, the SAINT Edge ATC is offered in a standard black model as well as an Elite version finished in Cerakote® Coyote Brown, paired with an upgraded LaRue 2-Stage trigger and B5 Systems’ Precision Stock. For those that demand sub-moa precision from their AR-style rifle, the SAINT Edge ATC series is guaranteed to deliver.​

golden bullseye award springfield armory saint edge atc AR15 AR rifle Shooting Illustrated

About the Golden Bullseye Awards
Now in their 21st year, the NRA Publications Golden Bullseye Awards acknowledge top products available in the shooting sports. The winners are selected by a committee of editors, graphic designers, and NRA Publications staffers, representing more than a century of collective experience in the shooting/hunting industry. This year’s Golden Bullseye Awards are noteworthy as American Rifleman magazine is celebrating its 100th anniversary, while American Hunter magazine marks its 50th year of publication. Golden Bullseyes are also awarded by the NRA’s Shooting Illustrated magazine, and NRAWomen.com website.

To qualify for consideration for a Golden Bullseye Award, a product must have been:

— Recently introduced and available to consumers.
— Used/tested by a staff member or magazine contributor.
— Reliable in the field, meeting or exceeding the evaluator’s expectations
— Innovative in design and function.
— Readily perceived as a value to the purchaser.
— Styled in a manner befitting the shooting and hunting industry.

NRA Publications Executive Director Doug Hamlin stated: “The NRA Golden Bullseye Awards epitomize what NRA members seek in their shooting and hunting equipment—outstanding performance, innovation and value. These are the best new products, truly worthy of NRA Members’ attention, and I extend my heartfelt congratulations to all this year’s winners.”

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December 18th, 2020

NRA Rifles of the Year — Golden Bullseye Winning Rifles for 2021

golden bullseye nra publications

golden bullseye nra publicationsEvery year the NRA Publications group announces Golden Bullseye winners for various product categories (rifle, handgun, shotgun, optics, gear etc.). These awards are like the Oscars for the shooting industry. There are many Golden Bullseyes given out each year because there are separate awards given by different NRA Magazines — including American Rifleman, Shooting Illustrated, and American Hunter. Here are the 2021 Rifles of the Year (Golden Bullseye Winners) as chosen by each of those three publications.

benelli lupo chassis golden bullseye winner rifle

American Rifleman 2021 Golden Bullseye Award Winner

Rifle of the Year — Benelli LUPO

American hunter golden bullseye award springfield waypoint 2020
American hunter golden bullseye award springfield waypoint 2020

The LUPO is Benelli’s first bolt-action rifle (“Lupo” is Italian for “wolf”). This new chassis-style hunting rifle allows for user fitting/customization out of the box. The LUPO design boasts no less than seven exclusive Benelli patents. It offers a built-in recoil reduction system, adjustable trigger plus grip-to-trigger “reach” customizable via receiver/stock spacers. The Airtouch Grip surfaces allow for a firm, comfortable hold on the rifle. The action comes with rails and an ambi-safety. Fort its innovative LUPO Benellit offers a 3-shot sub-MOA guarantee.

American hunter golden bullseye award springfield waypoint 2020

American Hunter 2021 Golden Bullseye Award Winner

Rifle of the Year — Springfield Armory Model 2020 Waypoint

Springfield Armory Waypoint 2020 Hunting Rifle

We’re in the thick of hunting season now, so we’re featuring an impressive new hunting rig from Springfield Armory. The new Model 2020 Waypoint rifles feature advanced carbon-wrapped barrels*, TriggerTech triggers, and carbon-fiber, hand-painted camo stocks. The actions are pretty impressive too — with precision machining, enlarged ejection port, and integral recoil lug. These Waypoint rifles rival full-custom hunting rigs, yet are reasonably affordable. Starting price is $1699.00 with stainless barrel, while the deluxe model with carbon-wrapped barrel and adjustable cheekpiece is still under $2,400.00.

Handsome Hand-Painted Carbon-Fiber Stocks

Springfield Armory Waypoint 2020 Hunting Rifle
Minimum gun weight with carbon-wrapped barrel and fixed cheek is just 6.6 pounds.

golden bullseye shooting illustrated

Shooting Illustrated 2021 Golden Bullseye Award Winner

Rifle of the Year — Savage Axis II Precision

savage axis II precision mdt chassis golden bullseye winner rifle

The Savage AXIS II has has been given a Precision Series upgrade with a MDT Chassis designed for Savage AXIS II platform. The MDT black aluminum chassis features an olive drab injection-molded skin. It has adjustable comb height while length of pull adjusts via spacers. An MLOK™ fore-end allows easy fitting of accessories. This rifle features a black-finished action fitted to 22″ carbon steel, button-rifled heavy barrel with threaded muzzle. The Savage AccuTrigger adjusts from 2.5 to 6 pounds pull-weight.

About the Golden Bullseye Awards
Now in their 19th year, the NRA Publications Golden Bullseye Awards acknowledge the finest products available in the shooting sports. The winners are selected by a seven-member committee consisting of editors, graphic designers and veteran NRA Publications staff, representing more than a century of collective experience in the shooting and hunting industry.

To qualify for consideration for a Golden Bullseye Award, a product must have been:

— Recently introduced and available to consumers.
— Used/tested by a staff member or magazine contributor.
— Reliable in the field, meeting or exceeding the evaluator’s expectations
— Innovative in design and function.
— Readily perceived as a value to the purchaser.
— Styled in a manner befitting the shooting and hunting industry.

“In the uncertain year of 2020, companies with in the firearm industry continued to innovate”, said American Rifleman Editor-in-Chief (EIC) Mark Keefe. American Hunter EIC J. Scott Olmsted added: “Companies in the firearm and outdoor trade industry continued to provide innovation, quality and value to us all. American Hunter is proud to honor these companies’ dedication to our pastime with 2021 Golden Bullseyes.”

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