September 6th, 2013

ATK Acquires Bushnell Group Holdings for $985 Million

ATK Alliant Techsystems buys Bushnell Bolle Hoppes Weaver RCBS CCIIt’s official — ATK is acquiring Bushnell — for a whopping $985 million. ATK (Alliant Techsystems) has executed a definitive agreement to acquire Bushnell Group Holdings, Inc., a leading maker of branded sports optics, outdoor accessories, and eyewear. In addition to rifle scopes, Bushnell makes rangefinders, binoculars, spotting scopes, GPS units, sunglasses, and more. Bushnell sells a myriad of other products for outdoorsmen through its brands Simmons, Tasco, Millet, Butler Creek, Bollé, Serengeti, Hoppe’s, Night Optics, Primos, Stoney Point, Hoppe’s, and Uncle Mike’s.

Under the terms of the transaction, ATK will pay $985 million in cash, subject to customary post-closing adjustments. Bushnell’s projected sales for calendar 2013 are approximately $600 million. ATK will finance the acquisition through a combination of $900 million of secured financing, borrowings under its existing revolving credit facility, and cash on hand. The transaction is subject to regulatory approvals and customary closing conditions. ATK anticipates closing the transaction in the third or fourth quarter of its Fiscal Year 2014.

Mark DeYoung, ATK President and CEO states: “This [Bushnell] acquisition will broaden our existing capabilities in the commercial shooting sports and expand our portfolio of branded shooting sports products. In addition, this transaction will allow the company to effectively enter new sporting markets in golf, snow skiing and camping.”

Bushnell markets 19 outdoor brands in sports optics, outdoor accessories and performance eyewear, including the Bushnell brand and other notable brands such as Primos, Bollé, Hoppe’s, Uncle Mike’s, Butler Creek, and Serengeti. Founded in 1948, Bushnell is headquartered in Overland Park, Kansas and employs approximately 1,100 workers worldwide.

Bushnell Will Become Part of ATK’s Sporting Group of Companies
ATK will integrate Bushnell into its Sporting Group within its existing accessories business. ATK Sporting Group’s ammunition brands include Federal Premium, CCI, Fusion, Speer, Estate Cartridge and Blazer. ATK’s accessories brands include Alliant Powder, RCBS, Weaver Optics, BLACKHAWK!, Champion, Outers, and Gunslick Pro. In June 2013, ATK acquired Savage Sports Corporation, adding centerfire and rimfire rifles, shotguns and shooting range systems used for hunting, competitive and recreational shooting to its product offering.

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July 11th, 2012

TOOL TIP: Make Your Own Length-to-Lands Gauge

To achieve best accuracy with a rifle, you must control bullet seating depth very precisely, so all bullets end up in the same place relative to the entrance of the lands, every time. There may be multiple cartridge OALs which prove accurate. However, with each, you first need to determine a “zero” point — a reliable, and repeatable OAL where the bullet is “just touching” the lands.

There are tools, such as the Hornady (formerly Stoney Point) OAL Gauge, that will help you find a seating OAL just touching the lands. However, the tool requires that you use a special modified case for each cartridge you shoot. And, while we find that the Hornady OAL Gauge is repeatable, it does take some practice to get in right.

Make Your Own Length-to-Lands Gauge with a Dremel
Here’s an inexpensive alternative to the Hornady OAL tool — a slotted case. Forum member Andris Silins explains how to create a slotted case to measure length to the lands in your rifle:

“Here’s what I did to find length to lands for seating my bullets. I made four cuts into the neck of fire-formed brass. Then I pressed the bullet in lightly and chambered the entire gauge. As the cartridge chambers, the bullet slides back into the case to give you length to lands. It took less than five minutes to get it cut and working. A little light oil in the barrel just past the chamber helps ensure the bullet does not get stuck in the lands. It works great and is very accurate.

case OAL gauge home made

I made the cuts using a Dremel with a cut-off wheel. You can adjust tension two ways. First, you can make the cuts longer or shorter. Longer cuts = less tension. If you used only three cuts instead of four you would get more tension. The trick is to be gentle when you open and close the bolt. If you ram the bolt closed you may wedge the bullet into the lands. When you open the bolt it helps to keep a finger or two near by to guide the case out straight because the ejector wants to push it sideways.”

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