I’ve got family that have an interest in firearms, and my family believes strongly in the ethical and responsible use of weapons.

Where have I spent most of my time? Either working, studying, or playing video games. You people bitching about the immaturity of the marketting ploy REALLY have no clue about the mentality of my consumer demographic. The most responsible thing the manufacturer can do is convince people it is not for use on live targets. Here is why:

1. If this is your introduction to firearms, then the LAST thing you need to be shooting at is anything that is not a range target–vegetable, animal, or mineral.

2. Anyone experienced or intelligent enough to realize this is a market gimmick should already understand the correct use of a firearm.

So as not to expose my family as “pseudo-enthusiasts” I will explain that they also believe in allowing people to make their own decisions. So when the subject came up at the dinner table about this firearm, they had to explain to me that Hornady was an ammunition manufacturer.

You read that correctly. Before this product release I had NEVER HEARD OF HORNADY. Sport shooting is not my passtime. But you know, I am just like every other man my age. Flash food, attractive women, or something amusing in front of me, and you have my attention.

Immature? Fart jokes are immature (but can we still laugh sometimes). Appealing to trending interests in the occult? That is sales 101. If you find an untapped demographic that you can easily market to, it is your RESPONSIBILITY on behalf of your shareholders to make an honest attempt at it.

So you can learn to adapt, or you can face extinction. Hornady is adapting.

Anyone trying to blame ammo for injury needs to realize that stupidity and accidents are there despite green tipped bullets. If you want to blame Hornady for an incident involving their ammunition, then you need to blame every munitions manufacturer for every incident involving their weapons.