Once all 7.5 billion people casually take one second and “simply click the ‘Like'” icon, what then? Revel in the frivolous loss of a collective 238 man-years basking in communal appreciation? Seems like a bit of a waste of three lifetimes doesn’t it?

Editor: Quite simply, by “liking” a particular Facebook page, then the user indicates he wants to receive, from time to time, the stories and notices we post. These include notices of special sales, new product reviews, match reports and more. “Like” designates an interest in the subject matter.

Many users find that “liking” the Facebook pages of their favorite content sources actually saves them time. They get current topical info from multiple sources without having to bookmark a dozen sites or do multiple web searches. By doing this they essentially create a custom “feed” with current info, based on their preferences. For example, after this Editor “liked” the Sierra Bullets facebook page, I started getting timely stories about new products and ballistics info from Sierra. In turn I have been able to share some of that info with our Bulletin Readers.

Editor: The reason we have a Facebook presence is to serve our audience. Some days as much as 20% of total Daily Bulletin traffic comes in from our Facebook friends. You can tailor your feed to focus on your key interests. We also now get numerous story leads from Facebook. Often we find match information on Facebook days before it is released elsewhere. Facebook has its shortcomings, but we can see by the numbers that thousands of our readers use Facebook regularly.