Here is the Lapua Product Announcement for .221 Fireball and .50 BMG Brass:

New 180-Grain and 150-Grain 7mm Scenar-L Bullets
The other big news from Lapua is the release of two new 7mm (.284 caliber) Scenar-L target bullets. Recognizing the popularity of 7mm cartridges among F-Class Open Division shooters, Lapua will offer a high-BC, 180-grain bullet. As part of the “L” series, this new 180-grainer bullet should exhibit extreme consistency in base-to-ogive measurements and bullet weight. We expect this new 180gr projectile to be extremely accurate in the .284 Winchester, .284 Shehane, 7mm WSM, and 7mm RSAUM — popular chamberings for F-Class and long-range benchrest shooters. No BC information has been released yet, but we expect the BC number to be quite high, giving this bullet great wind-bucking capability. In addition to the new 180gr 7mm Scenar-L, Lapua will offer a new 150gr 7mm bullet. This is optimized for medium range competition in Silhouette and Across-the-Course competition. It should offer great accuracy, but with less felt recoil than its 180-grain bigger brother.

Photo sets go all the way back to 2002, so you can see the evolution of the hardware over the years. Sample multiple archives to see the differences in terrain from one range to another — from Raton’s alpine setting to the hot, dry Nevada desert. This Gallery is really a treasure-trove of .50-Cal history. It’s worth a visit. Here are a few sample images.