Bushnell’s product Press Release declared: “In 1903, when Frank Hoppe developed a mix of 9 different ingredients to create the original Hoppe’s No. 9 gun solvent, he had no idea that history was being made. Over the last 107 years the smell of Hoppe’s No. 9 has evoked fond memories of fathers, grandfathers, memorable hunts and great days in the field.

In response to consumer requests, Hoppe’s now has an air freshener with the unique No. 9 smell. The freshener has a string for hanging it in your gun room, car, garage, or anywhere you want the nostalgic smell of Hoppe’s No. 9. The Hoppe’s No. 9 Air Freshener will be available at your favorite sporting goods and/or hunting store and will sell for a suggested retail price of $3.99.”