Why is factory ammunition so hard to find? That’s the question on many gun owners’ minds. There are some crazy rumors — that production has been slowed on purpose — or that there is a secret warehouse somewhere, full of ammo. In fact, those rumors are nonsense — the major ammo production facilities of Vista Outdoor are running around the clock to meet demand.

That message was recently delivered in a video featuring Jason Vanderbrink, President of Vista Outdoor’s ammunition manufacturing division, which includes brands Federal, CCI, Speer, and Remington.

Millions of new gun owners have created an unprecedented demand for ammo in 2020.

Huge Demand from Millions of New Gun Owners
Vanserbrink points out some basic economics: “Seven million new shooters since March, times 2 boxes (a conservative estimate) is 700 MILLION new rounds of ammunition [that] our three factories have to produce. That is impossible to do in nine months.”

In this video, Vanderbrink asks for patience and seeks to quash rumors. While conceding that the pandemic has created challenges, Vanderbrink declares that the ammo plants are running at full capacity:

“We know, ammo seems hard to come by right now. But rest assured, we are building and shipping more and more every day[.] We are making ammunition every minute of every day … We are making more hunting ammo than we ever have. We are doing our damndest to meet the demand!”