Jason Hornady, V.P. of Hornady Ammunition Manufacturing, has a message for ammunition buyers about the shortage of ammo on retail shelves. He begins by stating that: “We understand there is, certainly, an ‘over-demand’ right now on ammunition availability.” That’s to put it mildly. An executive of Vista Outdoor recently explained that with 7 million new gun owners in 2020, if they all purchase just two 50-round boxes of ammo each, that represents 700,000,000 rounds of additional demand.

Jason assures customers that there are no hidden storage facilities, and there have been no government orders to halt production. In fact, Hornady is producing more ammunition than ever before, and the ammo is going straight from the production line out to vendors.

“We promise we are shipping everything we can. The stuff that goes out today was literally put in a box yesterday.” And Hornady’s factories are running at full capacity — “We’ve made one-third more [ammunition] than we did last year.”

Jason Hornady added: “In March, we were up 86 percent and that did it — the inventory was gone. We literally emptied our building. Since then, the sales increase is back to 15 percent a month because that’s all we can manage. Literally, we make it one day and ship it the next.”

Jason concluded: “We are shipping and doing everything we can to get product out the door. We appreciate you as a customer and we appreciate your patience.”

Founded in 1949, Hornady Manufacturing Company is a family-owned business headquartered in Grand Island, Nebraska. It proudly manufactures products “Made in the USA” by over 300 employees.

The ammo and primer shortage is real, and it’s here to stay — well into 2021. That’s what industry experts tell us: “With [ammunition] demand far outstripping supply and inventory levels in the channel at all-time lows, we see strong demand continuing[.]” — Christopher Metz, CEO of Vista Outdoor

Certain types of ammunition, 9mm Luger for example, are very difficult to find these days. And what IS available is often marked up 300-400% over 2019 prices. Demand has far exceeded supply. And the ammo shortage won’t end any time soon. Vista Outdoor’s CEO Metz added: “Despite us producing flat-out for six months, there is no buildup of inventory at any of our customers. In fact, every one of them would like significantly more. Simply put, consumer demand continues to outpace our ability to supply.”

Ammunition Shortage Impacts Primer Supply
Rifle and pistol primers are nearly sold out everywhere, with some less-than-reputable vendors now charging 4-5 times the normal price. So what’s going on here — why can’t you find primers? One reason is that primer producers such as Federal and CCI are using the vast majority of the primers they make to complete their loaded ammunition, which is flying off the shelves.

What is causing the ammo panic buying and primer shortage?
There are a number of key reasons:

1. Concerns over the recent election and potential Democratic Party control of U.S. House of Representatives, U.S. Senate, and the White House;
2. General worry and paranoia caused by the COVID-19 pandemic;
3. Fear of new legislation banning guns and restricting ammunition purchases;
4. Social unrest and rioting led by BLM and left-wing activists and tolerated/encouraged by Blue State government officials; and perhaps most importantly,
5. The vast increase in the number of new gun buyers.

Huge Increase in Gun Purchasing in 2020
2020 will probably set an all-time record for gun purchasing in the USA. This spike in gun buying has been propelled by the greatest annual increase in gun ownership in U.S. history. According to data from the NSSF, roughly 6.2 million Americans purchased their first firearm in 2020. A NSSF dealer survey estimates that 40% of all gun sales were conducted to purchasers who have never previously owned a firearm. And women accounted for 40.2% of first-time gun purchases. We’ve never seen that kind of spike in gun ownership in a single year. This is unprecedented.

Ammo Shortage Will Continue for Many Months, Well into 2021
What are the prospects for greater availabilty of loaded ammo in the months ahead? Not so good according to Vista Outdoor CEO Christopher Metz whose company operates Federal, CCI, RCBS, Alliant, Blazer and many other shooting industry brands. Metz declared: “We currently have over a year’s worth of orders for ammunition.” That value of those back-orders exceeds ONE BILLION dollars. “This is unprecedented for our company. With demand far outstripping supply and inventory levels in the channel at all-time lows, we see strong demand continuing[.]”

There is some good news however — the former Remington ammo factory will start cranking out ammunition again. The American Rifleman reports: “Vista Outdoor has purchased the [Remington Outdoor] ammunition factory in Lonoke, Arkansas [and will resume] production at or near full capacity. The Northwest Arkansas Democrat Gazette reports 300 employees furloughed by the former owner of the plant will soon be recalled to join nearly 400 still working at the facility.”

There is major ammunition shortage right throughout the nation. The unrest and riots in urban areas along with left-wing calls to “defund the police” have caused millions of Americans to be concerned about safety, so they are buying ammo wherever they can find it, online and in stores. Another reason ammo demand is exceeding supply is that 2020 has seen record numbers of first-time gun owners buying acquired rifles, pistols, and shotguns, primarily for self-defense. According to the NSSF, gun sales are up 95% in the first half of 2020 compared to Jan-June 2019. Even more remarkable, the NSSF says ammo sales are up 139% compared to the same time period in 2019. That’s a massive increase.

One ammunition manufacturer, Arizona-based Ammo Inc. has revealed that it has $80 million in unfilled ammo orders. “We’re working right now seven days a week, 24 hours a day in all the manufacturing plants”, Ammo Incorporated CEO Fred Wagenhals told AZFamily.com.

“We just bought 2.8 million dollars worth of machinery and equipment last week to increase our production and increase our volume”, Wagenhals added.

According to GunsAmerica Digest, “Wagenhals attributed the jump in demand to various factors, including COVID-19, the upcoming presidential election, and widespread civil unrest[.]” Wagenhals noted: “As you’ve seen in a lot of cities, the looting and the burning, and I think people are just scared.”

Mark Oliva, NSSF Director of Public Affairs, told GunsAmerica that the spike in demand for ammo mirrors that of firearms, with ammo sales skyrocketing:

“The sale on ammunition goes hand-in-glove with the sale of firearms. NSSF estimates there are more than 5 million people who bought a gun for the first time this year and we’ve recorded more than 13.8 million background checks for the sale of a gun this year. That tops figures for all of 2019 in just the first eight months of 2020. That’s caused an unprecedented demand in the marketplace and we’re seeing this happen everywhere.”

“Ammunition makers are working as quickly as possibly to meet this demand,” Oliva continued. “We’ve seen spikes before and we’ve seen sustained period of demand. This year, though, is unlike any before.”

Ammo Inc.’s STREAK Ammo — Tracers without Heat

Ammo Inc. produces a unique type of STREAK ammo that delivers a tracer-like light trail when fired. Through patented technology, a photo-luminescent coating is applied to the base of the bullet. This is “activated” on firing, allowing the shooter to see the projectile’s path toward its target. STREAK rounds are NON-incendiary. They do not generate heat so they are safe to use in environments where tracers are prohibited or could be a fire hazard. Ammo Inc. says these STREAK bullets are “game-changing” for indoor range use and low-light shooting.