Yesterday, April Fools Day, websites offered their best prank stories to readers. Our own 7.6 Creedmoor satire fooled more than a few folks it seems. There were some pretty good spoof videos as well, none better than this very funny production from our friends at Vortex Optics. The video showcase Vortex’s new C.O.B.R.A., a state-of-the-art smart-scope with the capabilities of an Alexa-type digital assistant. Watch the video — you’ll see that the clever C.O.B.R.A. has a mind of its own. Enjoy!

C.O.B.R.A. from Vortex
Introducing Vortex C.O.B.R.A., the Combat Optic Battle Ready Assistant, a virtual personal assistant fine-tuned with features specifically for hunters and shooters. Embedded into select Vortex riflescopes, you can now control your smart-scope with the power of your voice. Bore-sighting, dialing turrets, adjusting magnification, and setting your zero stop are just some of the hundreds of tasks that can be accomplished with simple hands free commands. Get C.O.B.R.A, and get your scope working for you!