NRA Media has announced the winners of the 2026 NRA Golden Bullseye Awards. Now in their 24th year, the Golden Bullseye Awards recognize outstanding innovative firearms, optics, shooting products, and ammunition. And there are also Golden Bullseye Awards for top shooters and for individuals who support the gun industry and Second Amendment rights.

Every year the NRA announces Golden Bullseye Award winners for various product categories (rifle, shotgun, handgun, optics, accessories, gear etc.). These awards are like the Oscars for the shooting industry. There are separate Golden Bullseye prizes awarded by different NRA Magazines — including American Rifleman, Shooting Sports USA, and American Hunter. The 2026 Golden Bullseye Awards will be officially awarded during the April NRA Annual Meetings & Exhibits in Houston, Texas.

Golden Bullseye product awards are selected by the staff of the NRA’s American Rifleman and American Hunter magazines, with multiple categories recognized by each magazine. The selections are then reviewed by NRA Media management. To qualify for consideration for a Golden Bullseye Award, the product must have been: 1) Recently introduced; 2) Innovative in design/function; 3) Tested by a NRA Magazine/media staffer; 4) Reliable in the field; 5) Recognized as good value; and 6) Styled in a manner “befitting the shooting and hunting industry”.

American Rifleman 2026 Golden Bullseye Product Awards

Rifle Of The Year: Tikka T3x Ace Target

The Tikka T3x Ace Target rifle is an affordable tactical rig capable of winning PRS and NRL matches right out of the box. It is offered in three chamberings: .223 Rem, 6.5 Creedmoor, and .308 Win. Two barrel lengths are available: 23.6″ and 26.0″. Standard features include two-stage trigger, adjustable cheekpiece, and forearm rails. The Tikka T3x Ace is available for $1799.00 – $1959.00 at EuroOptic.com.

In this video (above), our friend Erik Cortina tests the Tikka T3x Ace Target rifle, shooting from 100 to 1000 yards. The 6.5 Creedmoor T3x showed superb accuracy with Sako TRG Precision factory ammo. Erik stated he was “very impressed” (2:30 time-mark).

Shotgun of The Year: Benelli Nova 3 Tactical 922R

Ammunition of The Year: Hornady 338 ARC

American Hunter 2026 Golden Bullseye Awards

Rifle of The Year: Henry SPD HUSH Lever Action

Ammunition of The Year: Federal 7mm Backcountry

Golden Bullseye Awards for Individuals

The 2026 Shooting Sports USA Golden Bullseye Competitor Award goes to four-time Olympic Gold Medalist Vincent Hancock. He has been one of the greatest skeet shooter in history. He is also recognized for coaching and mentoring Team USA shooters.

The NRA Media 2026 Golden Bullseye Freedom Award goes to noted attorney, scholar, and author Stephen P. Halbrook. In his legal practice Halbrook has won cases before the U.S. Supreme Court, and his scholarship has contributed to Second Amendment historical knowledge.

The NRA Publications 2026 Golden Bullseye Pioneer Award recipient is Anthony Imperato, the founder and President of Henry Repeating Arms. Imperato has been a strong supporter of the NRA and the Second Amendment rights.

The 2026 Golden Bullseye Woman of the Year winner, nominated by the editors of NRA Women.com, is Tanisha Moner. As a dedicated instruction, Tanisha brought firearms training to thousands of women through the Legally Armed in Detroit (L.A.I.D.) organization.