Beretta USA officially kicked off its 500-year anniversary with a celebration at the 2026 SHOT Show in Las Vegas, marking the start of a yearlong global tribute to the world’s oldest gun-producing company. The celebration began ahead of the show with Beretta’s exclusive, invite-only Beretta Range Day on Sunday, January 18. The event welcomed more than 200 media members and industry partners for a hands-on preview of Beretta’s newest product releases. Throughout the week, attendees had the opportunity to meet and engage with members of Team Beretta. Beretta’s 500th anniversary celebration will continue throughout 2026 with special product releases, storytelling initiatives, and global events honoring the company’s heritage and forward-looking vision.

Beretta is a huge gun industry company — the Beretta Holding Group now owns Sako, Tikka, Burris, Steiner, and Norma. Sako and Tikka were acquired in 2000, Burris Optics in 2002, and Beretta added Steiner-Optik and Norma via RUAG Ammotec. Beretta Holding provides a complete range of firearms, optics, and ammunition through these and a dozen other brands.

“SHOT Show 2026 marked the beginning of a once-in-a-lifetime celebration for Beretta”, said Cristian Capelli, Beretta USA General Manager. “From the range to the show floor, we were proud to bring together our partners, media, and friends of the brand to honor five centuries of innovation while showcasing the future of Beretta.”

Beretta’s 500th anniversary celebration will continue throughout 2026 with special product releases, storytelling initiatives, and global events honoring the company’s heritage and future plans. To learn more about Beretta Anniversary news and special releases, visit Beretta500.com.

Beretta Range Day Recap Product Review Videos

Beretta showcased numerous new firearms at the exclusive Range Day hosted just before SHOT Show 2026. A wide variety of guns were available for test firing including Beretta shotguns, SAKO and Tikka rifles, and multiple Beretta pistols, including the new Jaguar B22.

New Beretta Jaguar .22 LR Pistol

The new Beretta Jaguar B22 pistol is an advanced .22 LR rimfire pistol that comes in two variants, both tested in the above TFBTV video. The higher-priced competition model features a bronze-colored frame and substantial ported muzzle brake.

Tikka T3X Ace — Great New Chassis Rifle

The Tikka T3x ACE Target rifle has been named the 2026 American Rifleman Golden Bullseye Rifle of the Year, a highly coveted award presented annually by NRA Media. This impressive factory rifle is a great choice for PRS/NRL competition. It boasts a good chassis with full-length ARCA rail, modular magwell, and adjustable cheekpiece. The action is smooth with a nice fluted bolt and big bolt handle knob. On top of the action is a +20 MOA Picatinny rail which helps with long-range shooting. This rifle has shown very good accuracy with factory ammo, aided by an excellent 2-stage trigger that adjusts from 2 to 4 pounds. T3x Ace Target available chamberings are .223 Rem, 6.5 Creedmoor, and .308 Win, all priced at $1799.00 at EuroOptic.com. The 6.5 Creedmoor with 26″ barrel would be our choice for PRS/NRL competition.

SAKO S20 — Great Hunting Rifle

About Beretta: Established in 1526, Beretta is the world’s longest-standing gun-making enterprise, with a legacy spanning 16 generations of continuous family ownership. For 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 noted brands. Beretta manufactures and distributes a complete range of firearms, accessories, and apparel.