Range Day Exhibitors with Web Links | Range Map PDF file

Industry Day at the Range is a unique event. Gun industry representatives are able to view, inspect, and shoot scores of new rifles, shotguns, and pistols provided by 200+ manufacturers from around the globe. In addition, new optics and shooting accessories are on display. Hundreds of media members and tech personnel visited the range on 1/19/2026 to test a wide variety of new firearms. There were many notable, innovative new rifles, pistols, and optics on display.

Conditions were good this year, with bright skies and temps in the high 60s. Winds did pick up in the afternoon. Still most of the shooting was at targets inside 50 yards so those breezes didn’t stop the show. It did make it more challenging to hit the longer range rifle targets. Still, media members were excited to see the scores of new rifles, pistols, and shotguns on display. See Range Day Map.

Notable New Guns and Products Previewed at Range Day

Range Day Special with Beretta and SAKO

Prior to the main Range Day, some major makers previewed important new offerings for select media members. This video features new guns from Beretta (which also owns SAKO/Tikka). The firearms covered include shotguns, rifles, and pistols listed below:

SIG Pistols — New GT4 and GT5 2011 Handguns

SIG Sauer unveiled the new GT4 and GT5 2011 pistols at an early preview at the Desert Sportsman’s Club range outside Las Vegas. This GunsAmerica video, hosted by our friend True Pearce, provides a first look at these impressive new SIG pistols with competition inspired designs. Details are still under wraps, but these new models are already turning heads with their metal frames and superb accuracy. Pearce praised the ergonomics and accuracy of the new GT4 and GT5.

Impressive Zeiss optics were on display this year, as shown here in 2020.

This rapid-paced A-1 Locksmith video shows numerous rifles and pistols, including full-auto rifles. There are close-ups of new pistols from CZ and demos of multiple suppressors. This is a good, quick intro to the Range Day experience.

One of the best things about Industry Day at the Range is the FREE Ammo provided by Federal and other manufacturers. Rifle, pistol, shotgun — the ammo is ALL FREE.

CLICK IMAGE to load large, printable Exhibitor List PDF file.

Industry Day at the Range is a unique event. Gun industry representatives get to inspect and shoot scores of new rifles, shotguns, and pistols provided by 100+ manufacturers from around the globe. In addition, new optics and shooting accessories are on display. Hundreds of media members and gun industry personnel visited the Boulder City, Nevada gun range on Monday, 1/22/24 to get a “hands on” experience testing guns with live ammo. There were many notable new products, with new rifles, pistols, and optics on display, plus new ammo types.

Conditions this year at the range were less than optimal. It was cold and damp, with drizzle and rain during the day. Still most of the shooting was at targets inside 50 yards so the raindrops didn’t stop the show. It did make it more challenging to hit the longer range targets set up on the upper rifle bay.

This Outdoor News America video covers the action at the start of Industry Day at the Range 2024. The reporter visits five different gun makers (Armscor, Walther, Diamondback, SDS Imports, American Tactical) and tests handguns on steel targets.

Radical New Reciprocating Barrel Rifle from Olympus Arms

The New Olympus Arms Vulcan is an AR10-style rifle that has a unique mechanism. The rifle’s barrel cycles back and forth, absorbing most of the recoil energy. GunsAmerica Digest Editor True Pearce tests this rifle. At the 2:02 mark in video, you can see the barrel cycle after shots. With its new Vulcan, Olympus Arms has revived a classic firearms mechanism with a unique long-action reciprocating barrel similar to the Browning Automatic 5 shotgun. The Vulcan is currently offered in .308 Win, with a .277 Sig version in the works.

Early SHOT Show Reveal from SIG Sauer

GunsAmerica Digest Editor True Pearce was checking out new products at Industry Day at the Range, including the new line of Staccato Ammunition. Back in Vegas, True managed to get an early look at an interesting rifle from SIG Sauer, the Cross Trax Compact Hunting Rifle. With a skeletonized, folding stock, the lightweight Cross Trax can be easily carried in a day pack. While SHOT Show doesn’t officially start until Tuesday morning, Pearce and crew managed to get this exclusive preview before SHOT Show 2024 officially opened to the public. The Cross Trax weighs just 6.1 pounds as chambered in .308 Winchester.

Beretta Range Day — Wide Variety of Guns Tested

This 51-minute Classic Firearms video covers a huge variety of Beretta pistols, rifles, and shotguns. These guns were showcased at the Beretta private Range Day event held earlier at the Desert Sportsman’s Range in West Las Vegas. Shotguns are featured in the first segments, followed by pistols at the 10 minute mark.

One of the best things about Industry Day at the Range is the FREE Ammo provided by Federal and other manufacturers. Rifle, pistol, shotgun — the ammo is ALL FREE.

List of Industry Day at the Range Exhibitor Companies

CLICK IMAGE to load large-format Exhibitor List with company names.