The NSSF 2026 SHOT Show kicks off in one week. SHOT Show (aka “Shooting, Hunting, and Outdoor Trade Show”) is the largest event in the world for the shooting/hunting/firearms industry. This year’s event runs January 20-23 at the Caesars Forum and Venetian Expo in Las Vegas, Nevada, with range day on 1/19/26. The 2026 SHOT Show will feature over 2,700 exhibitors. This massive event covers more than 830,000 square feet, with attendees and exhibitors coming from over 100 countries. Over 52,000 industry professionals and 2200+ media representatives are expected to attend.

» CLICK HERE for full list of SHOT Show 2026 Exhibitors

» CLICK HERE for SHOT Show 2026 Event Schedule

This annual event is the largest trade show on the planet for professionals in the firearms, ammunition, hunting, and law enforcement industries. A vast collection of firearms, optics, reloading tools, training gear and other products are on display. If you plan to attend SHOT Show 2026, you can organize your days with the Event Planner linked below:

CLICK HERE for SHOT Show 2026 Event Planner

SHOT Show, the major gun industry trade show, runs this month in Las Vegas at the Venetian Expo and Caesars Forum. The event starts off with the Industry Day at the Range on Monday, January 19, 2026, and the Supplier Showcase also opens on Monday. Then the main show begins Tuesday, January 20, and runs through Friday, January 23, 2024. VIEW Event Schedule.

CLICK HERE for Interactive 2026 Floor Map Tour

SHOT Show Tracker
The SHOT Show Tracker website has a wide variety of special pages that help you plan events and identify exhibitors. Tracker features are listed in the Table of Contents.

Notable pages are:

Products Overview
New Product Center
SHOT Show Exhibitor List
Shot Networking Events
SHOT After-Dark Events
SHOT University
Hotel Information
Lounge Information
Transportation Services

BONUS: Preview of New Firearms for 2026

SHOT Show, the major gun industry trade show, runs this month in Las Vegas, Nevada at The Venetian Expo and Caesars Forum. The event starts off with the Industry Day at the Range on Monday, January 19, 2026, and the Supplier Showcase also opens on Monday. Then the main show begins Tuesday, January 20, and runs through Friday, January 23, 2024. CLICK HERE for Interactive 2026 Floor Map Tour.

SHOT Show is a huge event, filling two major convention centers — the Venetian Expo and Caesar’s Forum. Over 2,500 companies will attend the event this year, showcasing their products in an area of 830,000 net square feet. SHOT Show attracts buyers, retailer reps, and news media from 100+ countries. In years past over 55,000 persons attended SHOT Show, and we expect even more this year.

CLICK EACH FLOOR LEVEL BELOW for More Details

If you’re attending the big event in Las Vegas, check out these floor plans. You can CLICK on each level to go to the official SHOT Show website. There you’ll be able to click on specific highlights, such as the New Product Center on Level One or the LE/Tactical Gear Section on Level Two.

LEVEL ONE FLOOR TOUR (Venetian EXPO)

LEVEL TWO FLOOR TOUR (Caesars Forum & Venetian EXPO)

LEVEL THREE FLOOR TOUR (Venetian EXPO)

LEVEL FIVE FLOOR TOUR (Venetian EXPO)

From SHOT Show 2025 — Very Interesting New Guns

If you’re curious about the SHOT Show experience, check out this video from 2025. The popular Backfire YouTube Channel spotlights many new firearms featured at last year’s SHOT Show:

SHOT Show is one of the biggest trade shows of the year among ALL industries. This year there are thousands of exhibitors spread out over two exhibit halls the combined size of 14 football fields! Thankfully a number of YouTubers have been working hard, finding interesting new products in the miles of aisles. Today we feature some notable videos from SHOT Show 2025, along with some cool product reports — leading off with Lapua’s announcement that it will be producing 6mm Dasher brass this year. That earned high praise from our Shooters Forum members.

Tikka T3x Ace Competition Rifles and T1x Rimfire Rifle

The new Tikka T3x Ace rifles works great for both hunting or match PRS/NRL use. They are chambered in .308 Win and 6.5 Creedmoor. We like the Tikka’s smooth-running action and very nice, crisp trigger. For rimfire competition, consider the Tikka T1x .22 LR match rifle. This features customizable chassis, heavy barrel, single stage trigger and 20 MOA Picatinny rail. Prices for both centerfire and rimfire Tikka rifles are quite reasonable compared to a custom build. You can get great deals on Tikka rifles from leading vendor EuroOptic.com. CLICK HERE for EuroOptic Tikka Rifle Sale.

New 6mm Dasher and 7mm PRC Brass Coming from Lapua

Great news — Lapua is releasing top-quality 6mm Dasher Cartridge Brass later this year. The 6mm Dasher is one of the most successful and popular cartridges for mid-range benchrest competition, and it is also now very popular with PRS/NRL shooters because of its superb accuracy and relatively low recoil. It’s a great varmint cartridge as well. The 6mm Dasher cartridge is inherently accurate and load development is relatively easy with known accuracy nodes with 103-108gr bullets. We are delighted that Dasher brass will finally be available from Lapua in the fall of 2025.

We were also pleased to see Lapua will be offering 7mm PRC Cartridge Brass later this year. The 7mm PRC can efficiently drive the heaviest .284-caliber projectiles. This gives F-Open competitors and long-range hunters a great new brass option. When teamed with Berger’s new 190gr LR Target Hybrid bullet (see below), the Lapua 7mm PRC could become a top choice for F-Open shooters.

One other cool new product coming soon is a high-BC 144gr 6.5mm Max Range Target Bullet. This .264 caliber bullet offers great 0.670 G1 and 0.335 G7 Ballistic Coefficients making it one of the highest-BC 6.5mm bullets ever crafted. The new Max RT 6.5mm bullet will be available for consumers in spring 2025.

New CZ Shadow 2 Target Pistol — Great for Gun Games

In this video GunsAmerica Digest Editor True Pearce reviews the impressive new CZ Shadow 2 Target pistol. This 9mm pistol features an extended slide, 6-inch polished and hand-fitted barrel, full steel frame, and handsome ergonomic grip. This pistol also boasts a very crisp trigger that can adjust to five positions.

The regular Shadow 2 has won many IPSC world championships. And this new Shadow 2 Target model should be even better. The 6″ barrel and long slide offer significantly reduced muzzle lift for faster follow-up shots plus longer sight radius for more precise aiming.

Berger Offers New 7mm 190gr LR Hybrid Target Bullets

Here’s big news for F-Open shooters running 7mm cartridges in F-Class competition. Berger will be offering a new, ultra-high BC bullet that could enhance scores. The new 190gr Long Range Hybrid Target projectile offers a higher Ballistic Coefficient which can translate to a flatter trajectory and greater resistance to deflection by crosswinds. In this Ultimate Reloader video F-Class John compares the new Berger 190gr LR Hybrids with Berger’s popular 180gr hybrids. John examines the 190-grainer’s ballistic advantages and demonstrates how thee 190s perform on the range, after load development and seating depth testing.

Innovative SG Sight Pro “Smart” Shooting Glasses Have Heads-up Display of Shot Time, Split Time, and Shot Count

Here’s a great new product for folks who participate in “on the clock” shooting competitions. SG Sight Pro offers innovative new safety eyewear with an onboard “heads up” display. This projects key info in the top left corner of the left lens so the shooter can see shot times and splits. It would be cool if a company could provide a product like this for High Power and F-Class shooters that would show the e-Target score after each shot without moving one’s head position.

Olympic Biathlete Twins Talk with Living Legend Jerry Miculek

In this video talented twins and Olympic Biathletes Lanny and Tracy Barnes visit the Mossberg booth and get trigger tips from legendary shooter Jerry Miculek starting at 1:30 time-mark. The twins also check out Mossberg long guns in the video, including the new Mossberg 590R shotgun and 590RM with a 10-rd detachable shotshell magazine.

SHOT Show Shorts — Highlight Videos

How to Order a Suppressor the Easy Way — E-Filing

Are you considering getting a suppressor this year? There are important Federal regulations regarding suppressors, because they are considered a Class III device. You may also want to consider having the suppressor owned by a trust. The process of getting a suppressor is covered in this helpful video. It explains Federal rules and how to e-File your application through the Silencer Shop.

NEW PRODUCT Center on Level One

Parting SHOT — One More Day to Go

The 2025 SHOT Show (Shooting, Hunting, and Outdoor Trade show) is officially underway in Las Vegas, with the full opening this Tuesday morning, January 21, 2025. Thousands of new products are on display at SHOT Show 2025, hosted at the Venetian Expo/Convention Center and Caesars Forum in Las Vegas. Gunmakers from around the world will be introducing hundreds of new (and updated) rifles, pistols, and shotguns. Along with the new guns, SHOT Show will feature noteworthy new optics, electronics, reloading equipment, hunting gear, and accessories.

The 2025 SHOT Show combines exhibit space at Caesars Forum and The Venetian Expo with a bridge between the two facilities. This year more than 2,800 exhibitors will showcase their products on 830,000+ net square feet of floor space. SHOT Show is the largest trade show of its kind in the world. Total attendance at last year’s SHOT Show exceeded 55,000 exhibitors, buyers, media, and industry professionals from 50 states and over 115 countries.

SHOT Show 2025 Exhibitor LIST | SHOT Show YouTube Channel

Quick Picks — Video Shorts from SHOT Show 2025 Day 1

Product Previews

Here are 8 Interesting Products from SHOT Show 2025. Click each Image for more details.

SHOT Show Supplier Showcase — Monday and Tuesday

The SHOT Week Supplier Showcase returns this year with 600+ suppliers and countless materials and solutions. After a great first day yesterday, the Supplier Showcase kicks off its second and final day in the 5th Floor Palazzo Ballroom of The Venetian Convention Center.

SHOT Show 2025 INFO Sources

SHOT Show TV and YouTube — For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
SHOT Show Daily News — The SHOT News Page has multiple daily reports and links to key content.
Social Media — For real-time highlights and breaking news from the show, the SHOT Show’s Facebook, Instagram, YouTube, and X (Twitter) feeds offer regular reports with interviews, photos, and videos.
SHOT Show Mobile App — Download the SHOT Show 2025 Mobile App for real-time show announcements, interactive floor maps, meeting and scheduling functions, product-information downloads (including product scanning at the New Product Center), SHOT Show video feeds and more!

SHOT Show, the major gun industry trade show, runs this week in Las Vegas, Nevada at The Venetian Expo and Caesars Forum. The event started off with the Industry Day at the Range on Monday, January 20, 2025, and the Supplier Showcase was also open on Monday. Then the main show begins today Tuesday, January 21st, and runs through Friday, January 24, 2024.

SHOT Show is a huge event, filling two major convention centers — the Venetian Expo and Caesar’s Forum. Over 2,500 companies will attend the event this year, showcasing their products in an area of 830,000 net square feet. SHOT Show attracts buyers, retailer reps, and news media from 100+ countries. In years past over 55,000 persons attended SHOT Show, and we expect even more this year.

CLICK EACH FLOOR LEVEL BELOW for More Details

If you’re attending the big event in Las Vegas, check out these floor plans. You can CLICK on each level to go to the official SHOT Show website. There you’ll be able to click on specific highlights, such as the New Product Center on Level One or the LE/Tactical Gear Section on Level Two.

LEVEL ONE FLOOR TOUR

LEVEL TWO FLOOR TOUR (Caesars Forum & Venetian EXPO)

LEVEL THREE FLOOR TOUR (Venetian EXPO)

LEVEL FIVE FLOOR TOUR (Venetian EXPO)

From SHOT Show 2023 — 36 Interesting New Guns

If you’re curious about the SHOT Show experience, check out this video from 2023. The popular Backfire YouTube Channel spotlights 36 new firearms featured at last year’s SHOT Show:

SHOT Show 2024 is well underway. Attendance has been great and the event is bigger than ever, now occupying 800,000+ square feet on multiple floors in two adjacent Convention Centers, the Venetian EXPO and Caesars Forum. Here is an update video from SHOT Show TV. This lengthy, 33-minute Day One Recap shows many new products, so be ready to hit the “pause” button as you watch.

SHOT Daily Digital Magazine Now Available

SHOT Show Attendees get free copies of the large-format SHOT Daily Magazine. And the publication is also available on the internet. The lead story is about Smith & Wesson’s new Model 1854 lever-action rifles. Click the image below to load the SHOT Daily landing page where you can read the entire issue for free:

CLICK HERE to READ SHOT Daily First 2024 Issue

SHOT Show 2024 kicks off on Monday, January 22, 2024 with Industry Day at the Range. We’ll have friends there at the Boulder City Range testing new rifles and pistols, and checking out new optics and accessories. Then on Tuesday, January 23, the doors open at the Venetian Expo and Caesars Forum. Over 2500 companies will be exhibiting products this year, with booths and displays covering over 800,000 square feet of floor space. Show organizers expect over 50,000 attendees.

SHOT Show is restricted to industry professionals — manufacturer personnel, buyers/sellers of products, and media representatives. But thankfully, there will be lots of coverage from the event. We’ll be providing regular updates through our Daily Bulletin. In addition, we’ll be following SHOT Show coverage from leading gun-related YouTube Channels, including BackFire, Guns America Digest, The Firearm Blog (TFB-TV), RECOIL Magazine, and Ultimate Reloader. And below are official pages from the show website:

Here are two video previews for products that will be on display in Las Vegas at SHOT Show 2024.

In addition, NRA Publications’ Shooting Illustrated will provided extensive coverage of SHOT Show — from pre-show private events to Media Day At The Range to updates from the Venetian Expo and Caesars Forum in Las Vegas. Shooting Illustrated staffers will be at SHOT Show to find notable new firearms, gear, and accessories, which will be covered via regular updates on the internet. Check out ShootingIllustrated.com for daily show recaps, as well as exclusive, live content from Las Vegas on Instagram, Twitter, Facebook and YouTube.

Shooting Illustrated is the NRA’s official journal covering personal defense, concealed carry, and tactical firearms, training and gear. Shooting Illustrated reaches over one MILLION users through its print magazine, digital publications, and social media. Visit ShootingIllustrated.com for more information.

Headed to SHOT Show in Las Vegas? Then you should download the FREE SHOT Show Mobile App. Available for all mobile devices, this App really makes it easier to plan your SHOT Show schedule, and navigate the floor of the Sands Convention Center. The 2024 SHOT Show Mobile App is now available for download. There are versions for Apple and Android smartphones and tablets. And there is even an Apple Watch version. Apple users will find the App in the App Store, Android users will find their version in the Google Play Store. Learn more at SHOTmobile.com.

Handy Interactive Map
The App includes an interactive map that can direct you from your current location to your next destination. Arrange your meetings with a handy scheduling calendar. And you can search for any SHOT exhibitor by name or product category. In addition, the App lists major show events as well as important new products.

SHOT SHOW 2024 APP FEATURES
— Locate Exhibitor Booths with searchable Vendor Database/Floor Map
— Build a personalized Schedule and bookmark Exhibitors
— Visit bookmarked Exhibitors with Quick Route Feature
— Multi-Device Sync for smartphones, tablets, laptops
— Up-to-date Exhibitor, Speaker, and Event information

The 2024 SHOT Show takes place January 23-26 at the Venetian EXPO and Caesars Forum in Las Vegas, Nevada. Media Day at the Range takes place Monday the 22nd in Boulder City. To learn more about SHOT Show, including seminar times, educational resources, event listings, and hotel/travel information, visit SHOTShow.org.

SHOT Show, the major gun industry trade show of the year, takes place next month in Las Vegas, Nevada. SHOT® stands for “Shooting, Hunting, and Outdoor Trade”. The event starts off with the Industry Day at the Range on Monday, January 22, 2024. Then the main show commences on Tuesday, January 23 and runs through Friday, January 26, 2024.

SHOT Show is a huge event, filling two major convention centers — the Venetian Expo and Caesar’s Forum. Over 2,500 companies will attend the event this year, showcasing their products. The 2023 SHOT Show had more than 800,000 net square feet of space reserved by more than 2,500 exhibitors. SHOT Show attracts buyers, retailer reps, and news media from 100+ countries. In years past over 50,000 persons attended SHOT Show, and we expect even more this year. The NSSF, SHOT Show’s organizer, expects this year’s event to draw some “52,000 industry professionals and 2,200 media representatives.”

CLICK EACH FLOOR LEVEL BELOW for More Details

If you’ll be attending the big event in Las Vegas next month, check out these floor plans. You can CLICK on each level to go to the official SHOT Show website. There you’ll be able to click on specific highlights, such as the New Product Center on Level One or the LE/Tactical Gear Section on Level Two.

LEVEL ONE FLOOR TOUR

LEVEL TWO FLOOR TOUR (Caesars Forum & Venetian EXPO)

LEVEL THREE FLOOR TOUR (Venetian EXPO)

LEVEL FIVE FLOOR TOUR (Venetian EXPO)

Book Your Hotel Room Right Away — Don’t Delay
If you plan to attend SHOT Show in Las Vegas next month, be sure to get a hotel booked as soon as possible. Room rates are already jacked up for SHOT Show week, and will get higher the longer you wait. Click the box below to visit hotels and casinos that offer favorable rates for SHOT Show attendees.

From SHOT Show 2023 — 36 Interesting New Guns

If you’re curious about the SHOT Show experience, check out this video from last year. The popular Backfire YouTube Channel spotlights 36 new firearms featured at last year’s SHOT Show:

SHOT Show 2023 was a big success, drawing over 52,000 registered visitors from over 100 nations. The show was virtually sold out of exhibit space with 2500+ exhibitors overall. Everything you can imagine relating to firearms and hunting was on display at the show: rifles, pistols, shotguns, ammunition, optics, stocks, barrels, reloading equipment, safety gear, gun cases, and more.

Today, January 20th, 2023, is the last day of SHOT Show 2023. To celebrate the successful show this year, we’ve collected a variety of images from the event. If you’ve never been to SHOT Show, the biggest gun-related gathering in the world, these photos provide a “look inside”, offering a vicarious SHOT Show experience for our readers.

SHOT Show 2023 — Images from the Big Event

Yes, SHOT Show can be crowded! This is opening day at the Venetian EXPO, Level 2.

Ace pistol, PRS, and 3-Gun competitor Doug Koenig records a Podcast at the Ruger booth.

Line-up of display stocks with mounted rifle scopes.

Brightly colored purple and black AR pistol from GunTec USA.

The quantity and variety of guns on display can be a little overwhelming for show visitors.

Above all SHOT Show is about commerce — connecting manufacturers and wholesalers with retail dealers/vendors across the nation and the world.

SHOT Show 2023 featured a small archery range set up on the plaza near Caesars Forum.

On Wednesday there was an All-Star Jam Concert outside Caesars Forum, next to Great Outdoors Plaza.

SHOT University’s ATF Compliance seminar drew hundreds of firearms retailers.

Setting up SHOT Show 2023 at the Venetian Expo and Caesars Forum (above) was a massive job requiring heavy equipment. Over 2500 companies exhibited at SHOT Show 2023.