How to Beat MAP Pricing on Optics
Note that many premium scopes, binoculars, and rangefinders are governed by “MAP” (Minimum Advertised Price) rules imposed by the manufacturers. That means the list price is going to be the same at all authorized dealers, even the “super-discounters”. However, if you can use a “generic” discount code to get $50 off or $100 on an order that includes MAP-priced items, you’ll come out way ahead. MAP agreements prevent any seller from displaying specific items below a certain price point. But your coupon code effectively allows you to purchase below MAP price.