Bullets.com has released a new, advanced handle-actuated primer seating device. Bullets.com President Shiraz Balolia tells us: “We have designed a new bench-mounted Bald Eagle Primer Press. It seats primers very consistently and you can adjust the depth of the primer in .002″ increments. I have been using one for months. In fact, I used it for the Canada win and also during the Nationals last year where our Team won the National Championships.”

Here are the features of the new press (item BE1151, $159.95):

• Adjustable primer seating depths in .002″ increments.
• Strongly built, with stainless steel body.
• Uses standard Redding shell holders, made to tight tolerances.
• Handle can be mounted on either side (right or left). Handle angle is adjustable also.
• Comes with small and large primer seating assemblies.

Rick Jensen, Captain of the U.S. F-Open Team, has tested the new tool and he is a convert. Rick has decided to use it instead of a hand priming tool:

“I received my new precision priming tool from Bullets.com late last week. Upon initial inspection and skimming over the supplied owners manual, I was very impressed. Yesterday I had time to mount it to the bench and put it to work. Needless to say I am even more impressed. This thing works flawlessly and it is much easier to operate than my soon-to-be-for-sale handheld model. I really like the positive mechanical stop that it has and the consistency of seating depth it maintains. Will it make a difference on paper? Well time will tell but I’m already convinced that this is one more variable that has been eliminated. Thank you Shiraz for bringing another great product to market.”

Adjustable Seating Depth and Great ‘Feel’
Brad told us: “With this new priming tool you can control, set, and adjust the seating depth of your primers. It was made adjustable because each person has a different idea about the [ideal primer seating depth]. Not only are you able to control the depth, but once you find the depth you are looking for, you lock down the adjustment and thereafter each primer is set at the same depth. So it’s a consistency thing as much or more than the seating depth. With a standard hand priming tool you are relying on feel each time, with no way to know exactly how deep you are seating them from round to round.”

Brad added: “One of the greatest things about this new tool is the quality feel of the tool while you are seating primers. I have handled almost every priming tool on the market and I have never found anything even close to this tool.”

The tool will come with five popular shell holders, including #2, #4, #5, M and PPC. Shellholders are made of brass and “fit much nicer” than the Lee shellholders, according to the tool’s designer. You can also use normal Lee shellholders.

You can order the priming tool directly from 21st Century Shooting, 260-273-9909. Price is $79.99 plus shipping. The tool comes complete with five shell-holders (#2, 4, 5, M, PPC) and allen wrench, but you will need to supply your own Lee plastic primer tray. 21st Century Shooting provides a 100% Money Back Guarantee.