Today we feature a great video about firearms crafting produced by Beretta, a legendary Italian gun-maker. Founded in 1526, 500 years ago, Beretta has remained under family leadership for 16 generations. This year Fabbrica d’Armi Pietro Beretta celebrates 500 years as the world’s oldest, continuously-operating firearm manufacturer, founded in 1526 in Gardone Val Trompia, Italy. The five-century celebration started with a major event at SHOT Show 2026.

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Today’s featured movie, entitled “Human Technology”, is one of most impressive videos we’ve ever featured on this site. It’s that good. You’ll see an amazing blend of modern technology along with old-world artisanship — “a mesmerizing meld of the high-tech and the traditional”. (Daniel Xu, Outdoor Hub.)

“Human Technology is a singular and symbolic movie, its cast entirely made up of Beretta workmen, thus illustrating the perfect synthesis between craftsmanship and technology,” Beretta writes. This artistic movie by Ancarani Studio illustrates all the aspects of the manufacturing of a high-end Beretta shotgun. This video is a study in contrast. The movements of robotic assembly machines are juxtaposed with the centuries-old craftsmanship of stock carvers. Beautifully filmed and edited, this video should amaze and entertain anyone who loves fine firearms. (Full-screen HD Recommended.)

Beretta — Incredible history. Beretta was founded in 1526, five centuries ago. Remarkably, the enterprise is still owned by the Beretta family.

Beretta is now a huge gun industry company — the Beretta Holding Group now owns Sako, Tikka, Burris, Steiner, and Norma. Sako and Tikka were acquired in 2000, Burris Optics in 2002, and Beretta added Steiner-Optik and Norma via RUAG Ammotec. Beretta Holding provides a complete range of firearms, optics, and ammunition through these and a dozen other brands.

Here’s a really great video about firearms crafting produced by Beretta, a legendary Italian gun-maker founded in 1526 — nearly 500 years ago. This movie, entitled “Human Technology”, is one of most impressive videos we’ve ever featured on this site. It’s that good. You’ll see an amazing blend of modern technology along with old-world artisanship — “a mesmerizing meld of the high-tech and the traditional”. (Daniel Xu, Outdoor Hub.)

Video set to auto-play. Click speaker icon to hear sound.

“Human Technology is a singular and symbolic movie, its cast entirely made up of Beretta workmen, thus illustrating the perfect synthesis between craftsmanship and technology,” Beretta writes. This artistic movie by Ancarani Studio illustrates all the aspects of the manufacturing of a high-end Beretta shotgun. This video is a study in contrast. The movements of robotic assembly machines are juxtaposed with the centuries-old craftsmanship of stock carvers. Beautifully filmed and edited, this video should amaze and entertain anyone who loves fine firearms. (Full-screen HD Recommended.)

Beretta — Incredible history. Beretta was founded in 1526, almost five centuries ago. Remarkably, the enterprise is still owned by the Beretta family.

Here’s an early Christmas present to our readers from Beretta — a really great video about gun-making. This movie, entitled “Human Technology”, is one of the best videos we’ve ever featured on this site. It’s that good. You’ll see an amazing blend of ultra-modern manufacturing technology along with old-world artisanship — “a mesmerizing meld of the high-tech and the traditional”. (Daniel Xu, Outdoor Hub.)

“Human Technology is a singular and symbolic movie, its cast entirely made up of Beretta workmen, thus illustrating the perfect synthesis between craftsmanship and technology,” Beretta writes. This artistic movie by Ancarani Studio illustrates all the aspects of the manufacturing of a high-end Beretta shotgun. This video is a study in contrast. The movements of robotic assembly machines are juxtaposed with the centuries-old craftsmanship of stock carvers. Beautifully filmed and edited, this video should amaze and entertain anyone who loves fine firearms. (Full-screen HD Recommended.)