What did you really want for Christmas? A new rifle? Maybe a new reloading press? A poll of sportsmen and firearm owners by Southwick Associates’ HunterSurvey.com / ShooterSurvey.com asked, “What hunting or target shooting gear are you most hoping to receive this holiday season?” Respondents could select three items from a long list of products.

How do your choices stack up against the survey responses?

Note, the totals of all selections exceeds 100% because survey participants could elect three total choices. Also, since this older survey was specifically directed at hunters (rather than just firearm owners), a number of responses relate to bows and archery equipment.

This NSSF video explains key legal considerations when gifting a firearm.

Top image from NSSF 11/15/24 Article: Giving a Firearm As a Gift — Some Reminders from NSSF.

Would you like gun and outdoor industry companies to learn what products you favor, or what types of hunting you prefer? Then you may want to take a FREE SURVEY.

Your responses help the hunting, recreational shooting, and defensive firearms markets develop new products and improve services. The results are shared with conservation and advocacy groups, allowing them to advance conservation and pro-second amendment issues. To participate, go to ShooterSurvey.com or HunterSurvey.com. NOTE: An email address is required.

Here are some interesting results from recent surveys:

NOTE: Results exceed 100% because many shooters use multiple firearms and/or bow types.

NOTE: Results exceed 100% because many hunters pursue multiple species.

If you take the survey, you get a chance to win a $100 gift card. Each quarter, respondents are entered into a drawing for one of five $100 gift cards to the outdoor retailer of their choice.

About Shooter Survey and Hunter Survey
Southwick Associates launched the HunterSurvey and ShooterSurvey in 2006 to help state Fish & Wildlife Agencies, conservation organizations, and the outdoor equipment industry understand what hunters, recreational target shooters, and personal protectors want and need. Survey results reflect the attitudes and habits of hunters and recreational shooters across the United States and are analyzed to develop new products, provide better services, and make smarter decisions that help improve public hunting, recreational shooting, and protection opportunities.

All survey responses are kept strictly confidential. Only summaries of the responses are used in reporting. However, to take the survey you must provide an email address to Southwick Associates. We recommend you NOT sign up with a primary business or personal email.
This article copyright 2023 AccurateShooter.com. No reproduction is allowed.

Would you like gun and outdoor industry companies to learn what products you favor, or what types of hunting you prefer. Then you may want to take a FREE SURVEY.

Your responses help the hunting, recreational shooting, and defensive firearms markets develop new products and improve services. The results are shared with conservation and advocacy groups, allowing them to advance conservation and pro-second amendment issues. To participate, go to ShooterSurvey.com or HunterSurvey.com. NOTE: An email address is required.

Here are some interesting results from recent surveys:

NOTE: Results exceed 100% because many shooters use multiple firearms and/or bow types.

NOTE: Results exceed 100% because many hunters pursue multiple species.

If you take the survey, you get a chance to win a $100 gift card. Each quarter, respondents are entered into a drawing for one of five $100 gift cards to the outdoor retailer of their choice.

About Shooter Survey and Hunter Survey
Southwick Associates launched the HunterSurvey and ShooterSurvey in 2006 to help state Fish & Wildlife Agencies, conservation organizations, and the outdoor equipment industry understand what hunters, recreational target shooters, and personal protectors want and need. Survey results reflect the attitudes and habits of hunters and recreational shooters across the United States and are analyzed to develop new products, provide better services, and make smarter decisions that help improve public hunting, recreational shooting, and protection opportunities.

All survey responses are kept strictly confidential. Only summaries of the responses are used in reporting. However, to take the survey you must provide an email address to Southwick Associates. We recommend you NOT sign up with a primary business or personal email.
This article copyright 2023 AccurateShooter.com. No reproduction is allowed.

Sportsmen spend millions of dollars on hunting and recreational shooting equipment, but which brands are they buying? In 2018, Southwick Associates surveyed more than 20,000 hunters and recreational shooters to find the top brands in the market. The product preferences of hunters and recreational shooters were determined via HunterSurvey.com and ShooterSurvey.com online polls.

The top handgun maker was Smith & Wesson and the top handgun ammo brand was Federal. Those choices make sense. But some of the other choices were a bit surprising…

IMPORTANT COMMENT: Keep in mind these are just survey results. In many cases, the top choices are simply the cheapest options that sell the most. For example the top choice in reloading dies was Lee Precision. Lee makes some decent products (we like Lee decapping dies), but you won’t find many National Champions using Lee seating or sizing dies.

So assess the survey results with a “grain of salt”, understanding that these aren’t necessarily the best products when gauged by quality or performance. They are just the most popular among those surveyed. A Big Mac isn’t better than a filet mignon, but more Big Macs are purchased. You get the idea…

SURVEY Results — Most Purchased Hunting & Shooting Brands:

Top rimfire rifle brand: Ruger/Sturm Ruger

More than one hundred products are examined in the 2018 Hunting & Shooting Participation and Equipment Purchases Report (CLICK HERE). This in-depth resource covers buying preferences, including the percentage of sales occurring across different retail channels, brand purchased, price paid, and demographics for hunters and shooters buying specific products. Additional information tracked includes total days spent per activity, type of hunting / shooting activity, preferred species and where they hunt. In addition to the topline reports covering hunting and target shooting, annual reports are also offered for special segments including archery consumers, deer hunters, turkey hunters, and waterfowl hunters. To purchase a report or discuss custom research, email Nancy [at] SouthwickAssociates.com.