What brands are favored by gun guys? Well here are the results of 2015 consumer surveys conducted by Southwick Associates. The surveys asked hunters and shooters to indicate their favorite brands for hunting and shooting product categories. This “Top Brand” list was compiled from 2015 internet-based surveys conducted through HunterSurvey.com and ShooterSurvey.com websites.

In 2015, most frequently purchased brands included:

• Top reloading powder brand: Hodgdon
• Top reloading bullet brand: Hornady
• Top reloading primer brand: CCI
• Top rifle ammunition brand: Federal
• Top handgun ammunition brand: Winchester
• Top shotgun ammunition brand: Winchester
• Top blackpowder brand: Pyrodex
• Top scopes brand: Leupold
• Top binoculars brand: Bushnell
• Top GPS device brand: Garmin
• Top trail camera brand: Moultrie
• Top muzzleloader brand: CVA
• Top knife brand: Buck
• Top holster/ammo belt brand: Blackhawk

The list above is only a fraction of all hunting and shooting categories tracked by Southwick Associates. Along with many other product categories, Southwick Associates also tracks the percentage of sales occurring across different retail channels, total spending per category, average prices, and demographics for hunters and shooters buying specific products. Additional information tracked includes total days spent hunting and shooting, type of hunting, preferred species and where they go.

Information for many other product categories is available from Southwick Associates, a market research firm specializing in the hunting, shooting, sport=fishing, and outdoor recreation markets. Additional details available include total consumer spending by category, breakouts for caliber and gauge, type of retailer, average retail prices, customer demographics, and more.