After his early career as a musician, King became a professional hunting and fishing guide in Tennessee. His guiding experience gave him insight into the outdoor industry and the gear that worked best for real hunters and anglers. Armed with that knowledge, King purchased Midsouth Shooters Supply in 1995 (the company was founded in 1969). King has built Midsouth into one of the nation’s most successful outdoor enterprises (and one that has supported 6mmBR.com from the very beginning). His company now boasts over 30 employees, who sell, pack, and ship millions of dollars of merchandise every month. Somehow, Dirt King also finds time to produce and co-host the popular Hunting University TV show.

You can read more about David “Dirt” King in Jim Wilson’s article profiling Midsouth’s owner. And in case you’re curious about the “Dirt” nickname, King told Wilson that, “That’s just a name that I got when I was a kid, and I’ve never been able to get loose from it.”