Imported Ammunition Sales Decline Dramatically
Over the past year, ammunition imports declined a whopping 42.2%, from $151.2 million (in Q2, 2010) to $87.4 million (in Q2, 2011). Moreover, the sales of imported shotgun shells fell 48.7%, from $5 million to $2.5 million. Apparently, now that there is a good supply of domestically-produced ammo, shooters are buying American again. Why has this occured? Currency fluctuations may be one reason. The declining value of the U.S. dollar, combined with rising shipping costs, have caused the price of imported ammo (and reloading components) to increase substantially in the past year. That has made domestic ammo more competitive price-wise. That is good news for U.S. ammo-makers. For additional research information and historical import data, visit nssf.org/research.