Range Day Exhibitors with Web Links | Range Map PDF file

Industry Day at the Range is a unique event. Gun industry representatives are able to view, inspect, and shoot scores of new rifles, shotguns, and pistols provided by 200+ manufacturers from around the globe. In addition, new optics and shooting accessories are on display. Hundreds of media members and tech personnel visited the range on 1/19/2026 to test a wide variety of new firearms. There were many notable, innovative new rifles, pistols, and optics on display.

Conditions were good this year, with bright skies and temps in the high 60s. Winds did pick up in the afternoon. Still most of the shooting was at targets inside 50 yards so those breezes didn’t stop the show. It did make it more challenging to hit the longer range rifle targets. Still, media members were excited to see the scores of new rifles, pistols, and shotguns on display. See Range Day Map.

Notable New Guns and Products Previewed at Range Day

Range Day Special with Beretta and SAKO

Prior to the main Range Day, some major makers previewed important new offerings for select media members. This video features new guns from Beretta (which also owns SAKO/Tikka). The firearms covered include shotguns, rifles, and pistols listed below:

SIG Pistols — New GT4 and GT5 2011 Handguns

SIG Sauer unveiled the new GT4 and GT5 2011 pistols at an early preview at the Desert Sportsman’s Club range outside Las Vegas. This GunsAmerica video, hosted by our friend True Pearce, provides a first look at these impressive new SIG pistols with competition inspired designs. Details are still under wraps, but these new models are already turning heads with their metal frames and superb accuracy. Pearce praised the ergonomics and accuracy of the new GT4 and GT5.

Impressive Zeiss optics were on display this year, as shown here in 2020.

This rapid-paced A-1 Locksmith video shows numerous rifles and pistols, including full-auto rifles. There are close-ups of new pistols from CZ and demos of multiple suppressors. This is a good, quick intro to the Range Day experience.

One of the best things about Industry Day at the Range is the FREE Ammo provided by Federal and other manufacturers. Rifle, pistol, shotgun — the ammo is ALL FREE.

CLICK IMAGE to load large, printable Exhibitor List PDF file.

SHOT Show 2023 kicks off today in Las Vegas, Nevada with Industry Day at the Range and the Supplier Showcase. This evening, we’ll have a report on new guns and optics seen at Industry Range Day. Later today you’ll find posts and videos from Range Day on the SHOT Show Facebook Page.

Supplier Showcase Monday and Tuesday

Even before the SHOT Show exhibit halls open, attendees can meet with industry representatives at the SHOT Show Supplier Showcase. This two-day event starts early on Monday, January 16th. It is hosted at the Palazzo Ballroom on the 5th Floor of the Venetian hotel. Over 500 suppliers will participate. For persons who use or produce tools, machinery, plastics, fabrics, OE materials, logistics, software or other products and services for the shooting, hunting, outdoor and law enforcement industries, the Supplier Showcase provides the opportunity to connect with a wide range of manufacturers and other industry professionals.

New Handguns for 2023 Will Be on Display at SHOT Show

As a preview of the new handgun offerings that will be showcased at SHOT Show, here is a video featuring five impressive new pistols set for 2023 release:

Download SHOT Show 2023 Mobile App

The FREE SHOT Show Mobile App has lists of all exhibitors for SHOT Show 2023, with floor plan maps showing all the booth locations. You can search exhibitors by company name or booth number and conveniently manage your time by arranging the booth visits in logical order.

SHOT After Dark — New Evening Event

SHOT After Dark is a series of networking events each evening Tuesday through Thursday after the main exhibit halls close. On Tuesday there is a Industry Welcome Reception at the Great Outdoors Plaza followed by a Rock and Roll themed event at Rockhouse Las Vegas. On Wednesday there will be an All Star Jam Concert outside Caesars Forum, next to Great Outdoors Plaza.

Registration Center Open Now
The SHOT Show center at the Venetian EXPO Complex is open now to take registrations. In addition the Supplier Showcase takes place today and tommorow.