Industry Day at the Range is a unique event. Gun industry representatives are able to view, inspect, and shoot scores of new rifles, shotguns, and pistols provided by 200+ manufacturers from around the globe. In addition, new optics and shooting accessories are on display. Hundreds of media members and other gun industry personnel visited the Boulder City, Nevada gun range on 1/16/23 to test a wide variety of new firearms. There were many notable new products, with new rifles, pistols, and optics on display.

Conditions this year at the range were pretty brutal. It was cold, and there were wicked, 20+ mph winds. Still most of the shooting was at targets inside 50 yards so those breezes didn’t stop the show. It did make it more challenging to hit the longer range targets set up on the upper rifle bay.

Featured Products for SHOT Show 2023

SIG Sauer MCX-Spear Tactical Rifle in 6.5 Creedmoor

SIG Sauer’s MCX-Spear will soon be available to purchase. GunsAmerica Digest Editor True Pearce was impressed with this advanced tactical rifle, which is a semi-auto version of the full-auto platform that won the Next Generation Squad Weapon (NGSW) contract with the U.S. military. MSRP for the MXC-Spear is $4199.00. It will initially be offered in .308 Winchester, and then 6.5 Creedmoor soon after. A few months later, the new .277 SIG chambering should be available. This looks like an AR, but because it has a gas piston (rather than direct impingement), it needs no AR-type buffer tube. This allows a handy folding stock. The MCX-Spear also has a convenient side charging handle. Watch Pearce shooting a 6.5 Creedmoor MCX-Spear starting at 3:20 time-mark. NOTE: Video and photo from previous SIG Sauer product demo day.

New 2311 Pistol from Oracle Arms — A Thoroughly Modern 1911

The all-new Oracle Arms 2311 has features derived from the classic 1911 platform, but modernized in many ways. Will this be a game changer? Only time will tell. The Hunt Fish Shoot Channel testers state “a completely ambidextrous 2011-style pistol with P320 magazines is something to get excited about!”

Beretta A300 Ultima Patrol Shotgun

The new Beretta A300 Ultima Patrol is an American-made semi-automatic tactical shotgun for under $1000. The A300 series carries forward many features of the popular Beretta 1301, but with a redesigned operating system and lower price tag. This was filmed at the Special Beretta 2023 Range Day.

Henry Homesteader 9mm Semi-Auto Pistol Caliber Carbine

Henry Repeating Arms is known for classically-styled, lever-action rifles, but the new Homesteader is very different. This is a semi-automatic, 9mm Luger-chambered pistol-caliber carbine complete with a two-piece wood stock, open sights, and a 16″ threaded barrel. The design employs a proprietary magazine, though adapters for Glock, SIG Sauer P320, and Smith & Wesson M&P magazines will also be available.

SIG Sauer P320 AXG Comp Legion Pistol

In this TFBTV video, James Reeves tests the new SIG P320 AXG Comp Legion, an aluminum framed, compensated version of the SIG P320, optics ready and in the Legion format. NOTE: This test was done at the SIG Sauer range day which proceeded the full Industry Range Day.

One of the best things about Industry Day at the Range is the FREE Ammo provided by Federal and other manufacturers. Rifle, pistol, shotgun — the ammo is ALL FREE.

CLICK IMAGE to load large, printable Exhibitor List PDF file.

REPEAT Performance — Savage Impulse Elite Precision Rifle

As we recently featured Savage’s straight-pull Impulse Elite Precision rifle in our Daily Bulletin, we are reprising a video from Range Day 2022. GunsAmerica Digest Editor True Pearce tested the Impulse Elite Precision at the Savage range booth. Pearce confirmed that the straight-pull action can, with a little practice, definitely increase rifle cycling speed: “It’s much faster to chamber follow-up shots, and stay on target. Even novice shooters can chamber a second shot much faster than with a standard rotating bolt.” Here is his video report:

Watch video at 3:00 time-mark to see bolt cycling. CLICK HERE for more GunsAmerica Range Day videos.

Impressive Zeiss optics were on display in 2023, as shown here in 2020.

20th Day of the 2020th Year!
For folks in the gun industry, the third Monday in January is the best day of the year. Held in conjunction with SHOT Show, Industry Day at the Range lets us try out dozens of new rifles and pistols, as well as meet top gun designers and friends in the shooting sports. We saw some very great new products this year. Here are some of the most interesting “take-aways” from Industry Day at the Range, held in Bolder City, Nevada on January 20, 2020.

New Guns + Old Friends on 1/20/20
Meeting old friends, and shooting new guns. That’s what Monday was all about at the annual Industry Day at the Range, a “hands-on” preview the day before SHOT Show opens in Las Vegas. At the crack of dawn your Editor met with Gavin Gear of UltimateReloader.com and headed out to the Boulder City (NV) range. There we met up with GunsAmerica Editor True Pearce, F-Class aces Stan Pate and Matt Schwartzkopf, Down Range TV host Michael Bane, Top Shot’s Dustin Ellerman, and many other friends in the industry.

We were not disappointed — there was plenty to see this year. On display were a bunch of new precision rifles, some nice new revolvers, and some very exotic optics. SEE Exhibitor List.

Cool New Rifles and Chassis Systems

There is a definite trend towards metal modular chassis systems. We saw many more metal stocks than fiberglass stocks on the firing line. One of the most interesting chassis rifles was showcased by Advanced Shooting Analytics (ASA). This features a STEEL alloy center section that holds the steel rifle action. The thinking behind this is that aluminum expands as it gets hot at a different rate than steel. That can stress the steel action. Having “steel on steel” eliminates those stresses say the designers — providing an advantage compared to an all-aluminum chassis.

We tested the new Savage 110 Elite Precision, an impressive new rifle boasting an advanced aluminum chassis crafted by MDT. Part of Savage’s new Precision Series, this is clearly aimed at the PRS crowd. Savage also showcased its new rimfire precision rifles. See below:

The innovative, patented FightLite SCR® (Sport Configurable Rifle) blends the utility and accuracy of an AR15 with the classic lines of an American sporter. Importantly, this rifle is 50-state legal! The old-fashioned stock design of the SCR permits shipping to FFLs in all 50 states.

Cadex Defense showcased its CDX-R7 Sheepdog hunting rifle. A departure from the metal-chassis rifles. The Sheepdog features a comfortable outer skin and a very ergonomic design. Here’s a video preview:

The Cadex CDX-R7 sported a bright red RifleKuhl barrel fan from Magnetospeed.

Wild-Looking AR Rifles — Vivid Colors and Ports
Bling is the thing in 2020. There were some wild-looking AR-platform rifles with exotic finishes. One AR, used by the Eotech folks to showcase their Vudu optics, had a radically ported upper.

Optics — New Scopes and Electro-Optics

Actual view through Schmidt & Bender scope. Great glass — sharp and bright to the edge

Zeiss displayed some impressive Second Focal Plane scopes.

Here is the impressive Charlie TARAC prism unit from TacomHQ, set up on an ELR rifle with a massive barrel. The prism designer John Baker showed us new prototype units that allow the user to dial the amount of elevation increase.

One tripod sported an array of hardware, with a rangefinder and a big Swarovski Spotting scope fitted what appeared to be a Phone Skope adapter. This allows through-the-eyepiece viewing/recording.

Handguns — Rimfire and Centerfire

This striking image is from GunsAmerica’s Range Day Report on the new Colt Python. This report by Levi Sim features a video and many photos.

We viewed dozens of pistols, but were most impressed with a couple updated rimfires, and two ultra-accurate wheelguns — the Ruger Super 100 9mm and the “reborn” Colt Python, a stainless beauty. Show above are both 4″ and 6″ versions. The workmanship was superb — as was the accuracy.

We also tested a updated version of the classic Browning Buckmark .22 LR semi-auto pistol with a ported barrel shroud. This balanced great and had a very nice trigger pull.

Ammunition — Big News from Sierra and True Velocity

Sierra displayed one of the most noteworthy innovations in loaded ammunition. The new Sierra/True Velocity Composite Ammo features a POLYMER case. This allows a very significant weight savings — at least 35% compared to conventional ammunition. Sierra and True Velocity are partners in this project. Initial offerings of hunting ammunition should be available in late 2020.

New TECH — Shot-Locating Steel Target Plates from Israel

Israel’s A.D.L. Smart Solutions LTD. displayed an innovative shot location plotting system. This measures shot location and hit rates via a sensor module on the BACK (reverse side) of a thick armored steel plate. The designers tell us the armored plates have survived 7000+ rifle shots without a problem. The sensor unit transmits shot locations wirelessly back to a laptop which runs Apple or Windows software. The software can also keep profiles of different rifles/cartridge types with ballistics for each.

About Industry Day at the Range

With two dozen shooting bays, plus an elevated shooting station with targets out to 400 yards, there is plenty of action. Here’s the layout:

Next best thing to being there — this video shows 2020 Industry Day highlights. It’s a great overview featuring a wide variety of rifles, pistols and shotguns. The biggest commercial, hands-on “live fire” gun demonstration in the world, Industry Day at the Range is attended by over 1700 journalists and buyers.