SHOT Show 2025 kicks off in Las Vegas, Nevada in less than three weeks, starting with Industry Day at the Range on 1/20/25 where new guns can be tested at the Boulder City Rifle & Pistol Club range.

SHOT Show draws visitors from around the world. At SHOT Show 2024, exhibitors, buyers, media, and industry professionals hailed from 50 states and over 115 countries. The 2025 SHOT Show will have more than 2,700 exhibitors on the show floor, including the Suppliers Showcase. Total exhibit space for the 2024 show in these two venues is estimated to be more than 830,000 net square feet –equivalent to more than 18 acres or enough space to park 547 F-16 fighter jets. The SHOT Show boasts 13.9 miles of aisles — a distance more than half a marathon.

Firearms and ammunition are an $8.9 billion industry. The total economic impact of the sporting arms and ammunition industry is more than $90.1 billion, which supports more than 384,000 jobs.

More than 55,400 professionals in the shooting, hunting, outdoor and law enforcement industry attended SHOT Show in 2024. There could be even more this year. The SHOT Show’s website is SHOTShow.org and you’ll find daily reports on the SHOT Show Blog. You can also follow SHOT Show on Twitter @NSSFSHOTShow, on Facebook, LinkedIn, YouTube, and @shotshow on Instagram.

Industry Day at the Range is a unique event. Gun industry representatives get to inspect and shoot scores of new rifles, shotguns, and pistols provided by 100+ manufacturers from around the globe. In addition, new optics and shooting accessories are on display. Hundreds of media members and gun industry personnel visited the Boulder City, Nevada gun range on Monday, 1/22/24 to get a “hands on” experience testing guns with live ammo. There were many notable new products, with new rifles, pistols, and optics on display, plus new ammo types.

Conditions this year at the range were less than optimal. It was cold and damp, with drizzle and rain during the day. Still most of the shooting was at targets inside 50 yards so the raindrops didn’t stop the show. It did make it more challenging to hit the longer range targets set up on the upper rifle bay.

This Outdoor News America video covers the action at the start of Industry Day at the Range 2024. The reporter visits five different gun makers (Armscor, Walther, Diamondback, SDS Imports, American Tactical) and tests handguns on steel targets.

Radical New Reciprocating Barrel Rifle from Olympus Arms

The New Olympus Arms Vulcan is an AR10-style rifle that has a unique mechanism. The rifle’s barrel cycles back and forth, absorbing most of the recoil energy. GunsAmerica Digest Editor True Pearce tests this rifle. At the 2:02 mark in video, you can see the barrel cycle after shots. With its new Vulcan, Olympus Arms has revived a classic firearms mechanism with a unique long-action reciprocating barrel similar to the Browning Automatic 5 shotgun. The Vulcan is currently offered in .308 Win, with a .277 Sig version in the works.

Early SHOT Show Reveal from SIG Sauer

GunsAmerica Digest Editor True Pearce was checking out new products at Industry Day at the Range, including the new line of Staccato Ammunition. Back in Vegas, True managed to get an early look at an interesting rifle from SIG Sauer, the Cross Trax Compact Hunting Rifle. With a skeletonized, folding stock, the lightweight Cross Trax can be easily carried in a day pack. While SHOT Show doesn’t officially start until Tuesday morning, Pearce and crew managed to get this exclusive preview before SHOT Show 2024 officially opened to the public. The Cross Trax weighs just 6.1 pounds as chambered in .308 Winchester.

Beretta Range Day — Wide Variety of Guns Tested

This 51-minute Classic Firearms video covers a huge variety of Beretta pistols, rifles, and shotguns. These guns were showcased at the Beretta private Range Day event held earlier at the Desert Sportsman’s Range in West Las Vegas. Shotguns are featured in the first segments, followed by pistols at the 10 minute mark.

One of the best things about Industry Day at the Range is the FREE Ammo provided by Federal and other manufacturers. Rifle, pistol, shotgun — the ammo is ALL FREE.

List of Industry Day at the Range Exhibitor Companies

CLICK IMAGE to load large-format Exhibitor List with company names.

SHOT Show 2024 kicks off in Las Vegas, Nevada in less than three weeks, starting with Industry Day at the Range on 1/22/24 where new guns can be tested at the Boulder City Rifle & Pistol Club range.

SHOT Show draws visitors from around the world. At SHOT Show 2023, exhibitors, buyers, media, and industry professionals hailed from 50 states and over 115 countries. The 2024 SHOT Show will have more than 2,500 exhibitors on the show floor, including the Suppliers Showcase. Total exhibit space for the 2024 show in these two venues is estimated to be more than 800,000 net square feet –equivalent to more than 18 acres or enough space to park 547 F-16 fighter jets. The SHOT Show boasts 13.9 miles of aisles — a distance more than half a marathon.

Firearms and ammunition are a $9.4 billion industry. The total economic impact of the sporting arms and ammunition industry is more than $80.7 billion, which supports more than 393,000 jobs.

More than 52,000 professionals in the shooting, hunting, outdoor and law enforcement industry attended SHOT Show in 2023. There could be even more this year. The SHOT Show’s website is SHOTShow.org and you’ll find daily reports on the SHOT Show Blog. You can also follow SHOT Show on Twitter @NSSFSHOTShow, on Facebook, LinkedIn, YouTube, and @shotshow on Instagram.