Range Day Exhibitors with Web Links | Range Map PDF file

Industry Day at the Range is a unique event. Gun industry representatives are able to view, inspect, and shoot scores of new rifles, shotguns, and pistols provided by 200+ manufacturers from around the globe. In addition, new optics and shooting accessories are on display. Hundreds of media members and tech personnel visited the range on 1/19/2026 to test a wide variety of new firearms. There were many notable, innovative new rifles, pistols, and optics on display.

Conditions were good this year, with bright skies and temps in the high 60s. Winds did pick up in the afternoon. Still most of the shooting was at targets inside 50 yards so those breezes didn’t stop the show. It did make it more challenging to hit the longer range rifle targets. Still, media members were excited to see the scores of new rifles, pistols, and shotguns on display. See Range Day Map.

Notable New Guns and Products Previewed at Range Day

Range Day Special with Beretta and SAKO

Prior to the main Range Day, some major makers previewed important new offerings for select media members. This video features new guns from Beretta (which also owns SAKO/Tikka). The firearms covered include shotguns, rifles, and pistols listed below:

SIG Pistols — New GT4 and GT5 2011 Handguns

SIG Sauer unveiled the new GT4 and GT5 2011 pistols at an early preview at the Desert Sportsman’s Club range outside Las Vegas. This GunsAmerica video, hosted by our friend True Pearce, provides a first look at these impressive new SIG pistols with competition inspired designs. Details are still under wraps, but these new models are already turning heads with their metal frames and superb accuracy. Pearce praised the ergonomics and accuracy of the new GT4 and GT5.

Impressive Zeiss optics were on display this year, as shown here in 2020.

This rapid-paced A-1 Locksmith video shows numerous rifles and pistols, including full-auto rifles. There are close-ups of new pistols from CZ and demos of multiple suppressors. This is a good, quick intro to the Range Day experience.

One of the best things about Industry Day at the Range is the FREE Ammo provided by Federal and other manufacturers. Rifle, pistol, shotgun — the ammo is ALL FREE.

CLICK IMAGE to load large, printable Exhibitor List PDF file.