We think this $129.99 price is a stellar deal. Check out the prices for the Caldwell Rock BR rest at other vendors (prices effective November 14, 2013):

Will this Caldwell Rock rest perform as well as a Farley, John Loh, or SEB front rest? Obviously not, but not everyone needs a state-of-the-art rest costing more than a factory hunting rifle. And consider this, you can buy the complete front rest for less than the cost of some of the super-deluxe, large-footprint rear bags. If you’re looking for a general-purpose rest that may see hard use around a ranch or farm property (or on varmint hunts), keeping your investment down isn’t such a bad idea.