Attendee registration for SHOT Show 2027 is officially open! The 2027 show will run January 19-22, 2027 in Las Vegas, Nevada. The SHOT Show event welcomes industry personnel, retail/vendor representatives, and media staffers. NSSF members can save money on SHOT Show registration fees and take advantage of member benefits during SHOT Show week. The NSSF encourages attendees to book their hotel reservations and airline flights soon — book early to save money. CLICK HERE to REGISTER.

The latest SHOT Show Insider INFO page is ready. Exhibitors can get the latest need-to-know information to stay ahead of the game for SHOT Show 2027. Get information on hotel bookings, print publication opportunities, booth information and more.

Product Previews — New Guns for 2027

TIPS for Getting Ready for SHOT Show 2027 in January:

➢ Plan ahead: Lock in better hotel and airline rates early. There are multiple shows happening in Vegas during SHOT Week, so don’t delay.

➢ Supplier Showcase runs all 4 days on the Venetian 5th Floor Palazzo Ballroom. But there are TWO showcases. The first runs Monday 8:30 to 4:00 and Tuesday 8:30 to 4:30, while the second — the “Supplier Showcase Reloaded” — runs Wednesday 9:00 AM – 4:30 PM and Thursday 8:30 AM – 4:00 PM.

➢ SHOT University will provide 22 educational sessions/seminars aimed to help retailers and shooting ranges enhance management and improve business in competitive and regulated marketplaces.

Event Schedule & Highlights

• Main Show Dates: January 19–22, 2027
• General Exhibit Hall Hours: Tuesday–Thursday: 8:30 AM–5:30 PM | Friday: 8:30 AM–4:00 PM
• Supplier Showcase (Palazzo Ballroom): Monday and Tuesday, January 18 and 19, 2027
• Supplier Showcase Reloaded (Palazzo Ballroom): Wednesday and Thursday, January 20 and 21, 2027.
• Additional Events: SHOT University, training sessions, New Product Center, and nightly SHOT After Dark networking receptions.

If you couldn’t attend SHOT Show 2023, here’s a way to check out hundreds of new products that were on display in Vegas in January. You can now access complete digital editions of the official SHOT Show Daily Magazines provided to SHOT Show attendees and exhibitors. CLICK HERE to access all the SHOT Daily magazines distributed at SHOT Show 2023. In addition, you will find FREE digital issues of the four SHOT Daily issues from 2022.

So that’s eight (8) total issues, each with dozens of new product features…

Each of the eight SHOT Daily issues contains a major product review, and many interesting shorter features. In the 2023 Day 1 Edition, check out the Guns 2023 article starting on page 28. In the 2023 Day 2 Edition, look for the Optics 2023 article starting on page 38 and Ammo 2023 guide on page 22.