Beretta USA officially kicked off its 500-year anniversary with a celebration at the 2026 SHOT Show in Las Vegas, marking the start of a yearlong global tribute to the world’s oldest gun-producing company. The celebration began ahead of the show with Beretta’s exclusive, invite-only Beretta Range Day on Sunday, January 18. The event welcomed more than 200 media members and industry partners for a hands-on preview of Beretta’s newest product releases. Throughout the week, attendees had the opportunity to meet and engage with members of Team Beretta. Beretta’s 500th anniversary celebration will continue throughout 2026 with special product releases, storytelling initiatives, and global events honoring the company’s heritage and forward-looking vision.

Beretta is a huge gun industry company — the Beretta Holding Group now owns Sako, Tikka, Burris, Steiner, and Norma. Sako and Tikka were acquired in 2000, Burris Optics in 2002, and Beretta added Steiner-Optik and Norma via RUAG Ammotec. Beretta Holding provides a complete range of firearms, optics, and ammunition through these and a dozen other brands.

“SHOT Show 2026 marked the beginning of a once-in-a-lifetime celebration for Beretta”, said Cristian Capelli, Beretta USA General Manager. “From the range to the show floor, we were proud to bring together our partners, media, and friends of the brand to honor five centuries of innovation while showcasing the future of Beretta.”

Beretta’s 500th anniversary celebration will continue throughout 2026 with special product releases, storytelling initiatives, and global events honoring the company’s heritage and future plans. To learn more about Beretta Anniversary news and special releases, visit Beretta500.com.

Beretta Range Day Recap Product Review Videos

Beretta showcased numerous new firearms at the exclusive Range Day hosted just before SHOT Show 2026. A wide variety of guns were available for test firing including Beretta shotguns, SAKO and Tikka rifles, and multiple Beretta pistols, including the new Jaguar B22.

New Beretta Jaguar .22 LR Pistol

The new Beretta Jaguar B22 pistol is an advanced .22 LR rimfire pistol that comes in two variants, both tested in the above TFBTV video. The higher-priced competition model features a bronze-colored frame and substantial ported muzzle brake.

Tikka T3X Ace — Great New Chassis Rifle

The Tikka T3x ACE Target rifle has been named the 2026 American Rifleman Golden Bullseye Rifle of the Year, a highly coveted award presented annually by NRA Media. This impressive factory rifle is a great choice for PRS/NRL competition. It boasts a good chassis with full-length ARCA rail, modular magwell, and adjustable cheekpiece. The action is smooth with a nice fluted bolt and big bolt handle knob. On top of the action is a +20 MOA Picatinny rail which helps with long-range shooting. This rifle has shown very good accuracy with factory ammo, aided by an excellent 2-stage trigger that adjusts from 2 to 4 pounds. T3x Ace Target available chamberings are .223 Rem, 6.5 Creedmoor, and .308 Win, all priced at $1799.00 at EuroOptic.com. The 6.5 Creedmoor with 26″ barrel would be our choice for PRS/NRL competition.

SAKO S20 — Great Hunting Rifle

About Beretta: Established in 1526, Beretta is the world’s longest-standing gun-making enterprise, with a legacy spanning 16 generations of continuous family ownership. For 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 noted brands. Beretta manufactures and distributes a complete range of firearms, accessories, and apparel.

Here’s an stunning highlight reel created by Bullet Theory Films, a Los Angeles-based production company that specializes in capturing action that is too quick for the human eye to see. Using ultra-high-speed cameras, these talented film-makers have captured blindingly fast phenomena — things that happen in micro-seconds. The resulting video imagery can be used for R&D, scientific analysis, product marketing, or (of course) entertainment.

We recommend you watch this video full-screen in High-Definition:

This impressive slo-mo “sizzle reel” features many notable sequences, including:

00:18: .45 ACP leaving m1911 muzzle
00:27: Rifle bullet penetrating barrier with explosive ejecta
00:33: M1A cycling 7.62×51 cartridges
00:38: Pistol bullet disintegrating on steel
00:40: Huge muzzle flame from 12ga shotgun and lead shot on steel
00:45: 5.56 bullet in ballistics gelatin with secondary explosion
01:07: Handgun flame ring from muzzle
01:11: Massive shotgun blast with slug in midair

About the Film-Makers
Bullet Theory Films Co-Founders Matt Novello and Matt Drake first met on the set of History Channel’s highly successful competition reality show TOP SHOT. Throughout five seasons, the show set a benchmark in the art of capturing firearms and live ammunition in action, which has yet to be surpassed.

Utilizing the latest digital high speed technology, Bullet Theory Films offers a full range of production services; from concept development, to the final delivery of your vision. To see more cool videos, visit the Bullet Theory Films YouTube PAGE.

Here is a stunning highlight reel created by Bullet Theory Films, a Los Angeles-based production company that specializes in capturing action that is too quick for the human eye to see. Using ultra-high-speed cameras, these talented film-makers have captured blindingly fast phenomena — things that happen in micro-seconds. The resulting video imagery can be used for R&D, scientific analysis, product marketing, or (of course) entertainment.

We recommend you watch this video full-screen in High-Definition:

This impressive slo-mo “sizzle reel” features many notable sequences, including:

00:18: .45 ACP leaving m1911 muzzle
00:27: Rifle bullet penetrating barrier with explosive ejecta
00:33: M1A cycling 7.62×51 cartridges
00:38: Pistol bullet disintegrating on steel
00:40: Huge muzzle flame from 12ga shotgun and lead shot on steel
00:45: 5.56 bullet in ballistics gelatin with secondary explosion
01:07: Handgun flame ring from muzzle
01:11: Massive shotgun blast with slug in midair

About the Film-Makers
Bullet Theory Films Co-Founders Matt Novello and Matt Drake first met on the set of History Channel’s highly successful competition reality show TOP SHOT. Throughout five seasons, the show set a benchmark in the art of capturing firearms and live ammunition in action, which has yet to be surpassed.

Utilizing the latest digital high speed technology, Bullet Theory Films offers a full range of production services; from concept development, to the final delivery of your vision. For more information, visit BulletTheoryFilms.com.

Here is a stunning highlight reel created by Bullet Theory Films, a Los Angeles-based production company that specializes in capturing action that is too quick for the human eye to see. Using ultra-high-speed cameras, these talented film-makers have captured blindingly fast phenomena — things that happen in micro-seconds. The resulting video imagery can be used for R&D, scientific analysis, product marketing, or (of course) entertainment.

We recommend you watch this video full-screen in High-Definition:

This impressive slo-mo “sizzle reel” features many notable sequences, including:

00:18: .45 ACP leaving m1911 muzzle
00:27: Rifle bullet penetrating barrier with explosive ejecta
00:33: M1A cycling 7.62×51 cartridges
00:38: Pistol bullet disintegrating on steel
00:40: Huge muzzle flame from 12ga shotgun and lead shot on steel
00:45: 5.56 bullet in ballistics gelatin with secondary explosion
01:07: Handgun flame ring from muzzle
01:11: Massive shotgun blast with slug in midair

About the Film-Makers
Bullet Theory Films Co-Founders Matt Novello and Matt Drake first met on the set of History Channel’s highly successful competition reality show TOP SHOT. Throughout five seasons, the show set a benchmark in the art of capturing firearms and live ammunition in action, which has yet to be surpassed.

Utilizing the latest digital high speed technology, Bullet Theory Films offers a full range of production services; from concept development, to the final delivery of your vision. For more information, visit BulletTheoryFilms.com.

For decades, shooters have depended on Brownells to provide tools, parts and accessories for nearly all kinds of modern sporting and hunting firearms. Starting this month, gun owners can now purchase rifles, shotguns, and pistols from Brownells, which has opened a web-based, gun sales division. The company’s entry into selling firearms online makes Brownells a true, one-stop-shop for gun owners and shooting sports enthusiasts.

“We’ve been a gun company from the beginning,” said Pete Brownell, CEO of Brownells. “For 77 years, we’ve serviced all corners of the firearms market – new shooters to gunsmiths. This is just one example of many upcoming programs we’ll be launching to serve every portion of the gun industry.”

Brownells’ new Firearms Sales Center features more than 3,500 production firearms from over 30 popular gun manufacturers, including Remington, Ruger, Browning, CZ-USA, Smith & Wesson, Sig Sauer, Beretta, Benelli, Glock and more.

Customers can order guns online using the simple, step-by-step instructions. The quickest, easiest method for completing an online gun purchase will be to choose a Brownells Featured Dealer from the online list of FFL dealers who have already agreed to perform transfers on guns bought from Brownells.

Precision Reloading’s new website also spotlights sale/clearance items with “Monthly Specials” and “Bargain Bench” entries. Among the current monthly specials we found the Vortex Viper 4-12x40mm Side Focus scope for just $362.99 (item VX04P). And in the “Bargain Bench”, you’ll find Wilson Caseholders for just $6.50 and Sinclair Expander Mandrels for just $3.99 per caliber.