Industry Day at the Range is a unique event. Gun industry representatives are able to view, inspect, and shoot scores of new rifles, shotguns, and pistols provided by 200+ manufacturers from around the globe. In addition, new optics and shooting accessories are on display. Hundreds of media members and other gun industry personnel visited the Boulder City, Nevada gun range on 1/20/25 to test a wide variety of new firearms. There were many notable, innovative new rifles, pistols, and optics on display.

Conditions were pretty challenging, with gusty winds and cool temperatures in the mid-40s in the morning. Still most of the shooting was at targets inside 50 yards so those breezes didn’t stop the show. It did make it more challenging to hit the longer range targets set up on the upper rifle bay. Still, media members were excited to see the scores of new rifles, pistols, and shotguns on display. See Range Day Map.

Notable New Guns and Products Previewed at Range Day

Tikka T3X Ace Precision Rifle

Tikka unveiled the new T3X Ace at an early preview at the Desert Sportsman’s Club range outside Las Vegas. This GunsAmerica video, hosted by our friend True Pearce, provides a first look at an impressive bolt-action rifle for PRS/NRL competition. Pearce praised the rifle’s function, ergonomics, and accuracy.

Burris XTR PS Scope with Internal Ballistics Display

The new Burris XTS PS scope combines traditional glass lenses with an internal electronic display that shows hold-over and ballistic data to the shooter. Customizable “data zones” display dial-to-distance, wind hold, wind speed/direction, density altitude, angle compensation, and scope level. The scope features a unique new clickless turret with a digital position sensor for ultra-fast 1/30 MIL elevation adjustments.

BioFire Biometric Smart Gun (Fingerprint and Face Recognition)

In this video, GunsAmerica Editor True Pearce tests the radically innovative Biofire “Smart Gun”. This features a biometric fingerprint sensor plus an onboard facial recognition system that scans the shooter’s face. The purpose of the technology is to prevent unauthorized use of the pistol. The potential downside is that anti-Second Amendment politicians might try to mandate this kind of built-in gun control.

Impressive Zeiss optics were on display this year, as shown here in 2020.

One of the best things about Industry Day at the Range is the FREE Ammo provided by Federal and other manufacturers. Rifle, pistol, shotgun — the ammo is ALL FREE.

CLICK IMAGE to load large, printable Exhibitor List PDF file.