Ruger just announced its new Ruger 10/22 Takedown rifle. This lightweight rimfire rifle comes apart into two sub-assemblies in a matter of seconds. The 4.67-pound Ruger 10/22 Takedown is 37″ long when assembled; each sub-assembly is less than 20 1/4″ long when disassembled. Ruger even supplies a handy storage case to hold the disassembled Ruger 10/22 Takedown.

The barrel and fore-end of the Ruger 10/22 Takedown are easily separated from the action and buttstock by pushing a recessed lever, twisting the sub-assemblies, and pulling them apart. Reassembly is the reverse of takedown. The friction-fit lockup of the assembly joint can be adjusted, but Ruger says it should rarely need re-setting after initial assembly. Ruger claims that “the lockup is secure and repeatable, ensuring an accurate return to zero, even when receiver-mounted optics are used.”

The Ruger 10/22 Takedown is shipped in a ballistic nylon backpack-style case with internal sleeves to hold the sub-assemblies. External pockets with MOLLE webbing provide storage for magazines, ammunition, and other accessories. Multiple attachment points for the padded, single shoulder strap offer different carrying options.

MSRP is $389.00 with Storage Case
Utilizing the standard 10/22 action and 10-round rotary magazine (one magazine is provided), the Ruger 10/22 Takedown represents a reliable, compact, and portable package at an affordable price. MSRP is $389.00 MSRP, and we expect “Street Price” to settle around $340.00. For more info on the new Ruger 10/22 Takedown visit Ruger.com or Facebook.com/Ruger. To find accessories for the Ruger 10/22 Takedown, such the 25-round Ruger BX-25 magazine, visit ShopRuger.com.

Is Ruger still a good investment, or has all the money already been made? We caution any potential investor that “what goes up must come down”. Still, Ruger has solid fundamentals and the company has made some smart decisions, moving into the concealed, carry gun market with huge success.

Motley Fool Takes Close Look At Sturm, Ruger & Co.
On July 30th, The Motley Fool, a popular investing website, spotlighted Sturm, Ruger & Co., analyzing the company’s performance over the last few years. Motley Fool noted that Ruger has zero debt, has shown 5-year dividend growth of 26.3%, and has delivered a 15% return on equity — all good things. On the other hand, Motley Fool was disappointed with Ruger’s slim 3.7% revenue growth over the past 12 months. But there are positive signs. Last week, Ruger issued a quarterly earning report showing a 32% jump in net income. Overall, The Motley Fool concluded: “Sturm, Ruger hasn’t grown as much as investors would like to see. But with a reasonable valuation, a decent and growing dividend, and good prospects for the future, Sturm, Ruger could get a lot closer to the 10 ring at some point.”

READ FULL STORY: The Motley Fool Analysis of Sturm, Ruger & Co.

Is this a publicity stunt or could Ruger really hit the mark? According to Ruger, “no company has ever sold one million firearms in a 12-month period. With the help of our loyal customers, we hope to make history.” Can Ruger do it? On the positive side, gun sales continue to rise, and Ruger continues to roll out popular new carry pistols. On the negative side, the economy remains weak, and many of Ruger’s recent releases have been the subject of embarassing product recalls. We think Ruger is going to have to ramp up its Quality Control before it grabs much more market share from the likes of Glock, Sig Sauer, and Smith & Wesson.

“Our goal is to present the NRA with a check for one million dollars during the 141st NRA Annual Meeting in St. Louis next April,” said Ruger CEO Mike Fifer. This substantial donation would reflect a record-breaking feat in the firearms industry. We wish Ruger well in its quest — it certainly won’t be easy to reach the goal. To follow the progress of the “Million Gun Challenge,” visit www.Ruger.com or Facebook.com/Ruger.